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YouTube – It is all about Video

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  • 1. BSI YouTube – It is all about Video Marketing 2.0 Conference, Paris 2008
  • 2. Join the conversation MARKETING 2.0 CONFERENCE www.marketing2conference.com
  • 3. It’s all about video Nicolas Beauchesne Head of Media Solutions Google France Paris, May 6th, 2008 confidentiel et exclusif
  • 4. Our vehicles for video confidentiel et exclusif
  • 5. Every minute, 10 hours That’s like 7,513 of video is uploaded to Gladiators…every day. YouTube… Google Confidential and Proprietary 3
  • 6. What Is the Travel Experience? Needs Vacation Planning Vacation On Vacation After Vacation 4 confidentiel et exclusif
  • 7. Scale the power of video confidentiel et exclusif
  • 8. Country YouTube Unique Users YouTube Reach 50%+ United States 67,509,000 41.7% Of YouTube Views and Video Uploads Come Japan 16,173,000 33.9% From Outside the US Canada 14,025,000 58.9% United Kingdom 10,426,000 31.7% 240M+ Brazil 8,600,000 39% Worldwide unique France 8,300,000 31.4% monthly visitors Italy 7,793,000 32.1% Hundreds of Spain 7,529,000 40.7% millions Germany 7,193,000 19.9% of worldwide video Mexico 4,435,000 38.5% views daily Australia 3,670,000 31.1% Ireland 377,000 24.7% Source: Google Internal Data, Neilsen NetRatings January 2008, Nielsen//NetRatings (October 2007) - US audience Comscore “07, Hitwise “07 confidentiel et exclusif
  • 9. Europe 22% USA Rest of 52% World 26% confidentiel et exclusif
  • 10. Reach out to communities confidentiel et exclusif
  • 11. confidentiel et exclusif
  • 12. I want to be entertained The Long Tail I visit YouTube.com I enjoy listening to music I visit Lastfm.com I love independent electro beats I visit electrogarden.com I am a huge fan of Alexey Rybnikov I visit matrixsynth. blogspot.com confidentiel et exclusif
  • 13. 37,700 videos labelled “tecktonik” 9.1 million views 15,035 comments 12,555 ratings Video from JeyJey91 8,872 times favorite confidentiel et exclusif
  • 14. confidentiel et exclusif
  • 15. YouTube Insights YouTube video YouTube player in Google Earth on the iPhone YouTube selection Video results in iGoogle in Google search Close the loop around video confidentiel et exclusif
  • 16. YouTube selection in iGoogle confidentiel et exclusif
  • 17. YouTube video in Google Earth confidentiel et exclusif
  • 18. YouTube Insights French videos are viewed worldwide confidentiel et exclusif
  • 19. YouTube player on the iPhone confidentiel et exclusif
  • 20. Video results in Google search confidentiel et exclusif
  • 21. Thank you confidentiel et exclusif