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 Word-of-Mouth Marketing – Light-Loyals represent the key Social Media/WOM sources
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Word-of-Mouth Marketing – Light-Loyals represent the key Social Media/WOM sources

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  • 1. BSI
    Word-of-Mouth Marketing – Light-LoyalsrepresentthekeySocial Media/WOM sources
    Hamburg, 14th September 2010
  • 2. BSI
    Light LoyalsrepresentthemostimportantsourcesforSocial Media and Word-of-Mouth Marketing Strategies – Heavy L. withnosignificantinfluence
    Recently
    Automotive
    Telecommunication
    Light-Loyals
    Light-Loyals
    Packaged Consumer Goods
    Consumer Electronics
    Light-Loyals
    Light-Loyals
    Source: Brand Science Institute