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Word-of-Mouth Marketing – Light-Loyals represent the key Social Media/WOM sources

by BSI on Sep 14, 2010

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Word-of-Mouth Marketing – Light-Loyals represent the key Social Media/WOM sources — Presentation Transcript

BSI
Word-of-Mouth Marketing – Light-LoyalsrepresentthekeySocial Media/WOM sources
Hamburg, 14th September 2010
BSI
Light LoyalsrepresentthemostimportantsourcesforSocial Media and Word-of-Mouth Marketing Strategies – Heavy L. withnosignificantinfluence
Recently
Automotive
Telecommunication
Light-Loyals
Light-Loyals
Packaged Consumer Goods
Consumer Electronics
Light-Loyals
Light-Loyals
Source: Brand Science Institute