Word of Mouth Creationists and Word of Mouth Evolutionists

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Word of Mouth Creationists and Word of Mouth Evolutionists

  1. 1. BSI Word of Mouth Creationists and Word of Mouth Evolutionists Marketing 2.0 Conference, Barcelona 2006
  2. 2. Join the conversation MARKETING 2.0 CONFERENCE www.marketing2conference.com
  3. 3. johnmoore BRAND AUTOPSY Marketing Practice
  4. 4. Which came first?
  5. 5. Which came first? Marketing, Word-of- Worthy of OR Mouth WOM Marketing
  6. 6. Creationist Evolutionist WOM WOM
  7. 7. Creationist WOM CORE BELIEF Creationist WOM
  8. 8. Creationist WOM CORE BELIEF WOM can be an “artificially amplified” marketing occurrence Creationist WOM
  9. 9. Creationist WOM CORE BELIEF WOM can be an “artificially amplified” marketing occurrence CAPTURE Creationist ATTENTION WOM
  10. 10. CAPTURE ATTENTION Creationist WOM
  11. 11. CAPTURE ATTENTION Creationist Marfa, TX | population 2,121 WOM
  12. 12. CAPTURE ATTENTION Creationist WOM
  13. 13. CAPTURE ATTENTION Creationist WOM
  14. 14. CAPTURE ATTENTION Creationist WOM
  15. 15. CAPTURE ATTENTION Creationist WOM
  16. 16. CAPTURE ATTENTION Creationist WOM
  17. 17. CAPTURE ATTENTION Creationist WOM
  18. 18. CAPTURE ATTENTION Creationist WOM
  19. 19. Evolutionist WOM CORE BELIEF Evolutionist WOM
  20. 20. Evolutionist WOM CORE BELIEF WOM is a “naturally occurring” marketing phenomenon Evolutionist WOM
  21. 21. Evolutionist WOM CORE BELIEF WOM is a “naturally occurring” marketing phenomenon GARNER INTENTION Evolutionist WOM
  22. 22. GARNER INTENTION Evolutionist WOM
  23. 23. GARNER INTENTION Evolutionist WOM
  24. 24. GARNER INTENTION Evolutionist WOM
  25. 25. GARNER INTENTION Evolutionist WOM
  26. 26. GARNER INTENTION method Evolutionist WOM
  27. 27. GARNER INTENTION Evolutionist WOM
  28. 28. GARNER INTENTION Evolutionist WOM
  29. 29. GARNER INTENTION Evolutionist WOM
  30. 30. Creationist Evolutionist WOM WOM
  31. 31. Creating awareness versus building preference Creationist Evolutionist WOM WOM
  32. 32. A matter of what a business did versus what a business does Creationist Evolutionist WOM WOM
  33. 33. Making the WOM activity remarkable versus making the product remarkable Creationist Evolutionist WOM WOM
  34. 34. Making up a story versus telling the story Creationist Evolutionist WOM WOM
  35. 35. WOM is just a marketing issue versus always being a business issue Creationist Evolutionist WOM WOM
  36. 36. DOT THE LINE
  37. 37. DOT Creationist WOM
  38. 38. DOT THE LINE Creationist Evolutionist WOM WOM
  39. 39. Creationist Evolutionist WOM WOM
  40. 40. www.brandautopsy.com john@brandautopsy.com

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