• Save
Why Social Media Projects Fail?! – A European Perspective
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Why Social Media Projects Fail?! – A European Perspective

  • 70,878 views
Uploaded on

 

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
  • I love these slides! Did you know we’re running a competition on SlideShare to win a 3M PocketProjector MP180? To enter, simply tag your presentation with ‘3MInform’. Head over to our page for more details... and don’t forget to follow us to find out if you get shortlisted!
    Are you sure you want to
    Your message goes here
  • Very interesting perspective from a Euro standpoint. Social Media is a proven marketing and revenue tool in the U.S. - Perhaps it is a cultural thing that cannot connect the true value of Social Media. I will admit that Social Media is often miss-understood, but with the right integration in the overall marketing and communication strategy, it can be a valuable asset.
    Are you sure you want to
    Your message goes here
  • Utiliser les réseaux ou s'en servir n'est pas du tout la même chose... S'en servir est plus complexe qu'il n'y paraît.
    Are you sure you want to
    Your message goes here
  • It's surprising!

    As helping the companies understand 'the power' of social media and apply that knowledge to their businesses.

    Thanks for the share.
    Are you sure you want to
    Your message goes here
  • the insight is dead-on
    the common sense which is not so common in digital marketing
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
70,878
On Slideshare
50,467
From Embeds
20,411
Number of Embeds
324

Actions

Shares
Downloads
5
Comments
18
Likes
315

Embeds 20,411

http://www.bsi.ag 2,114
http://www.edugiansante.com 2,038
http://www.veldmerk.nl 1,231
http://www.brainstorm9.com.br 1,107
http://eduarea.wordpress.com 1,094
http://www.thewebpitch.com 898
http://eu.techcrunch.com 799
http://cdeniaud.canalblog.com 578
http://wearesocial.net 424
http://www.powerpr.nl 404
http://www.powerpr.nl 404
http://textknowhow.wordpress.com 390
http://www.webzweipunktnull.de 372
http://blog.han.nl 339
http://blog.hemartin.net 338
http://batukhtina.ru 314
http://sites.360graus.pt 295
http://www.thestrategyweb.com 255
http://myrakinko.roadtrooper.com 250
http://www.giovannicappellotto.it 247
http://teslalux.com 241
http://www.cmswire.com 223
http://www.chmkt.com.br 209
http://www.duperrin.com 205
http://www.voice.be 201
http://www.nowmedia.it 192
http://mantey.typepad.com 170
http://www.molblog.nl 157
http://poncier.org 157
http://kadekmedien.com 149
http://blog.tagliaerbe.com 145
http://news.weqli.com 141
http://www.webdialogos.com 138
http://www.corporatienl.nl 124
http://www.weblog.customercentric.org 124
http://www.studiopleiadi.it 123
http://hemartin.blogspot.com 117
http://gregorypouy.blogs.com 114
http://bsi.ag 110
http://www.ninjamarketing.it 106
http://retailomania.blogspot.com 106
http://www.comunicareninternet.com 106
http://lianekusters.wordpress.com 98
http://mariosundar.com 92
http://www.illusionsdesign.org 92
http://liesdamnedliesstatistics.com 92
http://socialmedia.startpagina.nl 90
https://elearning.ucd.ie 74
http://www.returnonsocialexperiment.com 70
http://www.lissimattia.com 67

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. BSI
    WhySocial Media Projects Fail?! – A European Perspective
    Brand Science Institute, 17th August 2010
  • 2. S
    R
    P
    V
    L
    T
    L
    Wedid an undercoverstudyforthe last 7 months in 12 countries acrossEuropesbiggestcompaniesto understand:
    „Whatgoeswrong?“
    563 marketersfrom 52 Brands wereinvolved!
    P
  • 3. CRM?
    RESEARCH?
    ADVERTISING?
    81% OF ALL COMPANIES DON‘T HAVE A CLEAR SOCIAL MEDIA STRATEGY!
    MARKETING?
    PR?
  • 4. CORPORATES TEND TO TAKE TWICE AS LONG AS START-UPS FOR SOCIAL MEDIA PROJECTS
  • 5. ONLY 7% UNDERSTAND THE REAL VALUE OF CUSTOMER INTERACTIONS!
  • 6. ONLY 27% HAVE A CLEAR UNDERSTANDING OF THEIR CUSTOMERS
  • 7. SOCIAL MEDIA PROJECTS ARE THREE TIMES MORE UNDER CONTROL
  • 8. Show me the money!
    73% HAD TO SHOW THE MONEY AFTER 12 MONTHS
  • 9. 76% FEEL THAT LEGAL DEPARTMENTS HINDER SOCIAL MEDIA PROJECTS
  • 10. 87% HAD TO CORRECT THEIR SOCIAL MEDIA EXPECTATIONS
  • 11. 72% THOUGHT SOCIAL MEDIA MUST BE VIRAL
  • 12. 68% NEVER HEARD OF THE 1-9-90 RULE
    Ein halbes Prozent aller aktiv gewordenen Nutzer ist für fast zwei Drittel der Editierungen verantwortlich - ein Kreis von nicht einmal 2000 Personen.
    Wikipedia könnte nicht funktionieren ohne diesen harten Kern, die WikipedianerSpiegel 16/2010
  • 13. 84% COMPARE SOCIAL MEDIA PERFORMANCE WITH STANDARD MEDIA MEASURES
  • 14. 76% DON‘T MODERATE SOCIAL MEDIA PROJECTS ACCURATELY (IF AT ALL)
  • 15. ONLY 7% UNDERSTAND THE CRM VALUE OF SOCIAL MEDIA
  • 16. 91% ALLOCATE BUDGETS THE WRONG WAY!
    K
    Social Media
    Traditional Marketing/Media
    t
  • 17. 37% THINK THAT SOCIAL MEDIA IS A MEDIA BUY
  • 18. 53% WERE STEPPING INTO THE GEEK-TRAP
  • 19. 92% ARE NOT AWARE OF THEIR FB DEPENDENCY
    *
    e.g. Like-Value: $0.25
    = $ 361.121,25
  • 20. 71% TAKE EXPENSIVE UPFRONT INVESTMENTS TO SECURE TECHNICAL FUNCTIONALITY
  • 21. ONLY 11% HAVE SOCIAL MEDIA GUIDELINES
  • 22. 86% DON‘T HAVE A CLUE HOW TO HANDLE A SOCIAL MEDIA BACKLASH
    86% DON‘T HAVE MANUALS HOW TO HANDLE A SOCIAL MEDIA BACKLASH
  • 23. ONLY 4% SHARE THEIR SOCIAL MEDIA EXPERIENCE THROUGHOUT THE COMPANY
  • 24. WWW.BSI.AG