The Cluetrain Manifesto

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The Cluetrain Manifesto

  1. 1. BSI The Cluetrain Manifesto Marketing 2.0 Conference, Paris 2008
  2. 2. Join the conversation MARKETING 2.0 CONFERENCE www.marketing2conference.com
  3. 3. MORALS IN MARKETING. .GNITEKRAM NI SLAROM
  4. 4. The Cluetrain Manifesto 1. Markets are conversations. 2. Markets consist of human beings, not demographic sectors. 3. Conversations among human beings sound human. They are conducted in a human voice. 4. Whether delivering information, opinions, perspectives, REALLY ? dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived. .... etc. ... STANDARD WISDOM. .MODSIW DRADNATS
  5. 5. HMMM... IS MY WIFE NOT HUMAN? ?NAMUH EFIW YM T‘NSI ...MMMH
  6. 6. WHAT HAPPENED TO „EYE LEVEL“ HERE? ?EREH “LEVEL EYE„ OT DENEPPAH TAHW
  7. 7. The Cluetrain Manifesto ... 4. Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived. .... etc. ... REALLY ? 74. We are immune to advertising. Just forget it. MORE STANDARD WISDOM. .MODSIW DRADNATS EROM
  8. 8. A B C TEST YOUR „IMMUNITY“. .YTINUMMI RUOY TSET Singh, U of Austin
  9. 9. THE BRAIN - VERY SIMPLIFIED. .DEIFILPMIS YREV - NIARB EHT
  10. 10. WHAT ARE YOU IN THE MOOD FOR? ?ROF DOOM EHT NI UOY ERA TAHW North et al, U of Leicester
  11. 11. PRIMING = MANIPULATION? ?NOITALUPINAM = GNIMIRP Holland, Hendriks & Aarts, U of Nijmegen
  12. 12. TEST „IMMUNITY“ AT HOME. .EMOH TA “YTINUMMI„ TSET Irmak et al, Baruch College, NY
  13. 13. CONFUSED ABOUT MORALS NOW? ?WON SLAROM TUOBA DESUFNOC
  14. 14. NO.
  15. 15. YES.
  16. 16. NO.
  17. 17. HMMM...
  18. 18. CLEARLY NO.
  19. 19. SO, WHAT „CREATES“ MORALS? ?SLAROM “SETAERC„ TAHW ,OS
  20. 20. „PSYCHIC“ CONJUROR A MEMORABLE MORAL COMPASS. .SSAPMOC LAROM ELBAROMEM A
  21. 21. ma rkus roder honest d eceiver + 49 (163) 751-8876 kusroder@ gmail.com mar
  22. 22. I PREDICT ORANGE.

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