• Save
The Cluetrain Manifesto
Upcoming SlideShare
Loading in...5
×
 

The Cluetrain Manifesto

on

  • 366 views

 

Statistics

Views

Total Views
366
Views on SlideShare
360
Embed Views
6

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 6

http://www.bsi.ag 6

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution-ShareAlike LicenseCC Attribution-ShareAlike License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    The Cluetrain Manifesto The Cluetrain Manifesto Presentation Transcript

    • BSI The Cluetrain Manifesto Marketing 2.0 Conference, Paris 2008
    • Join the conversation MARKETING 2.0 CONFERENCE www.marketing2conference.com
    • MORALS IN MARKETING. .GNITEKRAM NI SLAROM
    • The Cluetrain Manifesto 1. Markets are conversations. 2. Markets consist of human beings, not demographic sectors. 3. Conversations among human beings sound human. They are conducted in a human voice. 4. Whether delivering information, opinions, perspectives, REALLY ? dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived. .... etc. ... STANDARD WISDOM. .MODSIW DRADNATS
    • HMMM... IS MY WIFE NOT HUMAN? ?NAMUH EFIW YM T‘NSI ...MMMH
    • WHAT HAPPENED TO „EYE LEVEL“ HERE? ?EREH “LEVEL EYE„ OT DENEPPAH TAHW
    • The Cluetrain Manifesto ... 4. Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived. .... etc. ... REALLY ? 74. We are immune to advertising. Just forget it. MORE STANDARD WISDOM. .MODSIW DRADNATS EROM
    • A B C TEST YOUR „IMMUNITY“. .YTINUMMI RUOY TSET Singh, U of Austin
    • THE BRAIN - VERY SIMPLIFIED. .DEIFILPMIS YREV - NIARB EHT
    • WHAT ARE YOU IN THE MOOD FOR? ?ROF DOOM EHT NI UOY ERA TAHW North et al, U of Leicester
    • PRIMING = MANIPULATION? ?NOITALUPINAM = GNIMIRP Holland, Hendriks & Aarts, U of Nijmegen
    • TEST „IMMUNITY“ AT HOME. .EMOH TA “YTINUMMI„ TSET Irmak et al, Baruch College, NY
    • CONFUSED ABOUT MORALS NOW? ?WON SLAROM TUOBA DESUFNOC
    • NO.
    • YES.
    • NO.
    • HMMM...
    • CLEARLY NO.
    • SO, WHAT „CREATES“ MORALS? ?SLAROM “SETAERC„ TAHW ,OS
    • „PSYCHIC“ CONJUROR A MEMORABLE MORAL COMPASS. .SSAPMOC LAROM ELBAROMEM A
    • ma rkus roder honest d eceiver + 49 (163) 751-8876 kusroder@ gmail.com mar
    • I PREDICT ORANGE.