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Social Media Success-Factors
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Social Media Success-Factors

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Social Media Success-Factors Social Media Success-Factors Presentation Transcript

  • BSI
    Social Media Success-Factors
    Hamburg, 10. January 2010
  • BSI
    Success-Factors – Brands with flexible corporatestructuresand a strong customerunderstandingaremorelikelytosucceed in theSocial Media Biz
    Recently
    Strong Customer Focus
    Social Media losers:
    Are significantlyslower in time-to-marketexecutions
    Have a weakcustomerunderstanding
    Don‘thave a cluehowto handle Social Media on a dailybasis
    Take thewrongstepstoallocatebudgets
    Flexible IT-Departments
    Legal Authority forSocial Media
    Right Budget-Allocation
    24/7 Social Media Support
    Source: Brand Science Institute n=632 Corporate Delegates