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Social Media Success-Factors
 

Social Media Success-Factors

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    Social Media Success-Factors Social Media Success-Factors Presentation Transcript

    • BSI
      Social Media Success-Factors
      Hamburg, 10. January 2010
    • BSI
      Success-Factors – Brands with flexible corporatestructuresand a strong customerunderstandingaremorelikelytosucceed in theSocial Media Biz
      Recently
      Strong Customer Focus
      Social Media losers:
      Are significantlyslower in time-to-marketexecutions
      Have a weakcustomerunderstanding
      Don‘thave a cluehowto handle Social Media on a dailybasis
      Take thewrongstepstoallocatebudgets
      Flexible IT-Departments
      Legal Authority forSocial Media
      Right Budget-Allocation
      24/7 Social Media Support
      Source: Brand Science Institute n=632 Corporate Delegates