Netvibes – How Widgets support Brand Communications

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  • 1. BSI Netvibes – How Widgets support Brand Communications Marketing 2.0 Conference, Paris 2008
  • 2. Join the conversation MARKETING 2.0 CONFERENCE www.marketing2conference.com
  • 3. Netvibes Overview 2009 Proprietary and confidential. No part of this report may be forwarded without the express permission of the author.
  • 4. Welcome to Netvibes  Our mission  Who we are and what we do  Netvibes widget marketing products Proprietary and confidential. No part of this report may be forwarded without the express permission of the author.
  • 5. Mission Statement “Netvibes ensures long-term consumer engagement for brands, marketers and publishers with widget marketing solutions that place brands directly at the center of consumers’ daily digital lives.” From widgets, relationships. Proprietary and confidential. No part of this report may be forwarded without the express permission of the author.
  • 6. Who we are Netvibes Our Widget Ecosystem  40 employees  500,000,000 widgets served per month  3 years old  175,000 universal widgets  2 offices: Paris and San Francisco  15,000 publishers & developers  #1 award-winning widget &  1000+ official brand & content partners startpage platform  115 countries  80 languages Proprietary and confidential. No part of this report may be forwarded without the express permission of the author.
  • 7. What we do Netvibes is the industry’s leading:  consumer startpage  widget marketing platform We are the only widget platform that offers: Guaranteed widget distribution on Netvibes.com, the Web’s most awarded startpage community  Fully customized microsite for your brand with all the features and 175,000+ widgets on Netvibes.com  Automatic cross-platform widget compatibility across all major platforms, including iGoogle, Win/Mac desktops & mobile devices Proprietary and confidential. No part of this report may be forwarded without the express permission of the author.
  • 8. Universal Widgets: Your brand, everywhere  Widgets are portable properties that integrate into the daily digital lives of consumers  Too costly and complicated to develop on growing number of platforms and devices Solution: Netvibes Widget Platform (UWA) lets you code once and run everywhere. Immediately. Proprietary and confidential. No part of this report may be forwarded without the express permission of the author.
  • 9. Netvibes.com, THE Consumer Startpage  Big Audience. Millions of users in 115 countries and 80 languages  Super-Personalized. Simply the most customizable startpage with open design themes and the Web’s largest widget collection  Universal Widgets. Compatible with all major platforms, including iGoogle, Windows Live, Mac/PC desktops and the iPhone  Brand Agnostic. No ads, logos or forced search bars Proprietary and confidential. No part of this report may be forwarded without the express permission of the author.
  • 10. Netvibes connects brands with consumer audiences Sponsored widget placement Microsite Publishing  Ensures widget distribution  Fully customized website for directly within Netvibes.com your brand – featuring all the benefits of Netvibes.com  Easy Cost Per Install (CPI) model 6x ROI in long-term exposure  Extend product campaigns into lifelong online relationships vs. online display ads  Web’s largest widget  9 month average engagement collection, built-in lifecycle Corporate & consumer audience Proprietary and confidential. No part of this report may be forwarded without the express permission of the author.
  • 11. Netvibes Widget Distribution ensures ROI  Cost Per Install. CPI model is purely performance based. You pay only for actual widget installations. You decide the good balance between your marketing goals and your budget. No more randomly inefficient results!  Longtime value. Netvibes widgets deliver more than 21 hours of targeted exposure per install over a 9 months average lifespan.  ROI Analytics. Go beyond impressions and track actual usage. Netvibes Campaign Manager or your own analytic tool allow you to monitor your widget activity. Proprietary and confidential. No part of this report may be forwarded without the express permission of the author.
  • 12. Marketing benefits of Widgets  Complete Customer Engagement lifecycle. Widgets installation fills in the day-to-day gaps between CPM (awareness) and CPC (complete actions and sales) campaigns to help you complete the entire customer engagement lifecycle.  Offer the best exposure ROI per marketing dollar. Common metric is not only clicks, but also exposure which is time per impression. The best lifetime value of online marketing tools.  Capturing mindshare and building brand equity. Involvement and implication generated by your widget installation guarantees a long time value brand awareness Proprietary and confidential. No part of this report may be forwarded without the express permission of the author.
  • 13. Get the right answer with Netvibes Widget Distribution Widget engagement emphasizes the "4 I's" rule! Involvement, Interaction, Intimacy, Influence  Get the perfect marketing mix. Netvibes widgets distribution improves your online marketing mix by filling in the big gap and endlessly recurring costs between CPM and CPC.  Get the perfect audience. Netvibes Cost-per-Install model guarantees actual opt-in usage by dedicated audience  Get the perfect and durable relationship. Ensure recurring engagement of your widgets by directly inserting them within Netvibes.com, the leading personal environment used by millions everyday.  Get the right place, the first. Ensure maximum exposure by being promoted at the top of the Netvibes Ecosystem, the Web's largest universal widget directory Proprietary and confidential. No part of this report may be forwarded without the express permission of the author.
  • 14. Widget Marketing ROI (Media) Proprietary and confidential. No part of this report may be forwarded without the express permission of the author.
  • 15. Widget Marketing ROI (Media) Proprietary and confidential. No part of this report may be forwarded without the express permission of the author.
  • 16. Widget Marketing ROI (Commerce) Proprietary and confidential. No part of this report may be forwarded without the express permission of the author.
  • 17. Widget Marketing ROI (Commerce) Proprietary and confidential. No part of this report may be forwarded without the express permission of the author.
  • 18. Widget Marketing ROI (Commerce) Proprietary and confidential. No part of this report may be forwarded without the express permission of the author.
  • 19. Widget Marketing ROI (Commerce) Proprietary and confidential. No part of this report may be forwarded without the express permission of the author.
  • 20. Monetize your widget Take advantage of your widely distributed widget to monetize it:  Entire Sponsoring (design)  Pre-Roll video Ads  Banners  Sponsored links  Email acquisitions… Your widget becomes a Media by itself within the personalized portfolio of each of your user Proprietary and confidential. No part of this report may be forwarded without the express permission of the author.
  • 21. Microsite Premium Universe: Netvibes at your look and feel  Premium Universes are branded start pages that provide a personalized entry way to the web  Be the center of your user’s digital life. Seamlessly integrated within your website  Be a part of your user’s entire web, from Google to Hotmail, Facebook, YouTube, news, weather and more  Retain all revenue from ads and paid content, keep traffic and full control over user navigation. Zero programming, instant content management Proprietary and confidential. No part of this report may be forwarded without the express permission of the author.
  • 22. Microsite Premium Universe: Daily social interaction  Provides an integrated social network for your brand  Become a visible part of your user’s public timeline on the web  Invitation and recommendation tools allow users to instantly share your content with all their friends across the most popular platforms and networks Proprietary and confidential. No part of this report may be forwarded without the express permission of the author.
  • 23. Microsite (media) mon.figaro.fr Proprietary and confidential. No part of this report may be forwarded without the express permission of the author.
  • 24. Microsite (media) itv2 Proprietary and confidential. No part of this report may be forwarded without the express permission of the author.
  • 25. Microsite (media) Il Sole Proprietary and confidential. No part of this report may be forwarded without the express permission of the author.
  • 26. Microsite (Marketing Services) Urban Guide - Nissan Proprietary and confidential. No part of this report may be forwarded without the express permission of the author.
  • 27. Microsite (corporate) The daily influence Proprietary and confidential. No part of this report may be forwarded without the express permission of the author.
  • 28. Microsite (NPO & institutions) BiblioCNRS Proprietary and confidential. No part of this report may be forwarded without the express permission of the author.
  • 29. Microsite (NPO & institutions) Médecins sans frontières Proprietary and confidential. No part of this report may be forwarded without the express permission of the author.
  • 30. Microsite (portal) My Alot Proprietary and confidential. No part of this report may be forwarded without the express permission of the author.
  • 31. Microsite (portal) my.numericable.fr Proprietary and confidential. No part of this report may be forwarded without the express permission of the author.
  • 32. Additional customization features for microsite  Single Sign On (SSO) SSO is an option linking the customer site sign on with its Premium Universe sign on. An immediate benefit is for the customer's user to have access to his/her Premium Universe on every machine, everywhere without having to register on netvibes.  Custom Widget Category Custom Widget Category is for customers who want to have their own category of widget within the Add Content menu. The customer will have to register his/her widgets to the ecosystem using the PU account credentials. All widgets registered by this account will appear in the Custom Widget Category. This Custom category appears at the second position in the menu, underneath "Featured" and above "News". Note: Changing the name of the tag once in production is charged 3 hours (see Custom works)  Widget Black List The Widget Black List is for customers who don't want to see a competitor been offered within the Add Content or as a Sponsored widget. The Black list is a list of forbidden widget IDs as entered in the ecosystem. The number of forbidden IDs terms is limited to 50. Proprietary and confidential. No part of this report may be forwarded without the express permission of the author.
  • 33. Netvibes for enterprise (NFE) Mon Rambler Proprietary and confidential. No part of this report may be forwarded without the express permission of the author.
  • 34. Netvibes widget Marketing solutions works for Proprietary and confidential. No part of this report may be forwarded without the express permission of the author.
  • 35. Thank You Learn more about Netvibes Sponsored Placement and Microsites Publishing at: http://business.netvibes.com Americas EMEA (USA, Canada and Latin America) (Europe, Middle East and Africa) 840 Battery Street 38, rue du Sentier San Francisco, CA 94111 Paris - 75002 USA FRANCE americas@netvibes.com Proprietary and confidential. No part of this report may be emea@netvibes.com forwarded without the express permission of the author.