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Motivations to Follow a Brand on Twitter – A German and US Twitter Analysis
 

Motivations to Follow a Brand on Twitter – A German and US Twitter Analysis

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    Motivations to Follow a Brand on Twitter – A German and US Twitter Analysis Motivations to Follow a Brand on Twitter – A German and US Twitter Analysis Presentation Transcript

    • BSI
      Motivationsto Follow a Brand on Twitter – A German and US Twitter Analysis
      Brand Science Institute, 29th August 2010
    • BSI
      Germans primarymotivetofollowbrands on Twitter isbased on interaction – Broadaccesstoexclusivecontentanddiscounts still missing in Germany
      Recently
      German Brand Follow Motivations
      US Brand Follow Motivations
      Stay informed about brand/company activities
      Show support for the company and brand to others
      To interact with the brand/company (share ideas, provide feedback)
      To get updates on future products and services
      For education about company topics and new introductions
      To get access to exclusive content and brand information
      To get updates on upcoming sales and promotions
      For brand and company fun and entertainment purposes
      Stay informed about brand/company activities
      Show support for the company and brand to others
      To interact with the brand/company (share ideas, provide feedback)
      To get updates on future products and services
      For education about company topics and new introductions
      To get access to exclusive content and brand information
      To get updates on upcoming sales and promotions
      For brand and company fun and entertainment purposes
      n = 430
      n = 1500
      Source: ExactTarget 2010 for US sample/ Brand Science Institute for German sample