Motivations to Follow a Brand on Twitter – A German and US Twitter Analysis

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Motivationsto Follow a Brand on Twitter – A German and US Twitter Analysis
Brand Science Institute, 29th August 2010

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Germans primarymotivetofollowbrands on Twitter isbased on interaction – Broadaccesstoexclusivecontentanddiscounts still missing in Germany
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German Brand Follow Motivations
US Brand Follow Motivations
Stay informed about brand/company activities
Show support for the company and brand to others
To interact with the brand/company (share ideas, provide feedback)
To get updates on future products and services
For education about company topics and new introductions
To get access to exclusive content and brand information
To get updates on upcoming sales and promotions
For brand and company fun and entertainment purposes
Stay informed about brand/company activities
Show support for the company and brand to others
To interact with the brand/company (share ideas, provide feedback)
To get updates on future products and services
For education about company topics and new introductions
To get access to exclusive content and brand information
To get updates on upcoming sales and promotions
For brand and company fun and entertainment purposes
n = 430
n = 1500
Source: ExactTarget 2010 for US sample/ Brand Science Institute for German sample

http://www.bsi.ag	292
http://bsi.ag	10
http://www.levidepoches.blogs.com	9
http://suse.viersicht.local	1
http://static.slidesharecdn.com	1
http://translate.googleusercontent.com	1
http://levidepoches.blogs.com	1
http://doschu.posterous.com	1

Motivations to Follow a Brand on Twitter – A German and US Twitter Analysis

by BSI on Aug 29, 2010

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