• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Micro-Interactions in a 2.0 World
 

Micro-Interactions in a 2.0 World

on

  • 585 views

 

Statistics

Views

Total Views
585
Views on SlideShare
578
Embed Views
7

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 7

http://www.bsi.ag 7

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution-ShareAlike LicenseCC Attribution-ShareAlike License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Micro-Interactions in a 2.0 World Micro-Interactions in a 2.0 World Presentation Transcript

    • BSI
      Micro-Interactions in a 2.0 World
      Marketing 2.0 Conference, Paris 2009
    • Jointheconversation
      MARKETING 2.0 CONFERENCE
      www.marketing2conference.com
    • Micro-Interactions In a 2.0 World
      David Armano, VP, Experience Design Critical Mass / criticalmass.comBlog: darmano.typepad.comTwitter: twitter.com/armano
    • this is advertising
    • these are micro-interactions
    • so are these
    • print
      radio
      broadcast
      digital
      media revolutions of the past
    • the social web is the revolution of the present
    • the way we influence has been revolutionized
    • everyone is a freak
    • communication is becoming effortless
    • communication is becoming effortless
    • micro-interactions create loyalty and currency
    • welcome to the participation economy
    • from passive consumption to active participation
    • Over 136 million pageviews
      More than 21.3 million live video streams since 6am
      1.3 million concurrent live streams
    • Starbucks
      the experience economy has hit tough times
    • 70,000 ideas in first year
      Free coffee for Gold Card members on their birthday
      Starbucks VIP card
      Splash sticks
      Buy coffee beans, get a free cup of coffee
    • brands must go beyond broadcast
    • and become “facilitators”
    • facilitation requires people
    • “I believe that people would rather have a conversation with a person than a brand.” ~Scott Monty, Ford Motor Company
    • brandividuals
    • humans not optional
    • marketing?advertising?public relations?customer service? product development?
    • direct engagement
    • how can brands get here?
    • they will learn by doing
    • beyond campaigns
    • “I believe that people would rather have a conversation with a person than a brand.” ~Scott Monty, Ford Motor Company
    • a human renaissance
    • Disney’s $100,000 Salt + Pepper Shaker
    • “until you got ice cream spilled on you, you’re not doing field work.”~Randy Pausch
    • Micro-Interactions In a 2.0 World
      David Armano, VP, Experience Design Critical Mass / criticalmass.comBlog: darmano.typepad.comTwitter: twitter.com/armano