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Justin.TV – Social Broadcasting
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Justin.TV – Social Broadcasting

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Transcript

  • 1. BSI Justin.TV – Social Broadcasting Marketing 2.0 Conference, Paris 2008
  • 2. Join the conversation MARKETING 2.0 CONFERENCE www.marketing2conference.com
  • 3. Slide: 1 justin.tv #1 in Social Broadcasting
  • 4. justin.tv Slide: 2 #1 in Social Broadcasting Company Overview • 300 years of video streamed in 30 days • 914% growth since January 1st, 2008 • Live video on Justin.tv costs 6-16 times less than competitors (.35 cents/user hr) • Exciting variety of content including: ✓ People & Lifecasting ✓ Sports ✓ Music & Radio ✓ Gaming
  • 5. justin.tv Slide: 3 #1 in Social Broadcasting Top of the Class
  • 6. justin.tv Slide: 4 #1 in Social Broadcasting Product Overview: Channel Page Live Video Chat Customization
  • 7. justin.tv Slide: 5 #1 in Social Broadcasting Product Overview: Viewer Profile Community Sharing Favorites
  • 8. justin.tv Slide: 6 #1 in Social Broadcasting Product Overview: Chat Notifications Private Messages Moderation
  • 9. justin.tv Slide: 7 #1 in Social Broadcasting Product Overview: Archive Browser Navigation Content Creation Repository
  • 10. justin.tv Slide: 8 #1 in Social Broadcasting Product Overview: Broadcaster Bandwidth Detector Video Sources Quality Control
  • 11. justin.tv Slide: 9 #1 in Social Broadcasting Core Technologies • Social Engine • Python Media Server • Twisted Chat Server • Platform
  • 12. justin.tv Slide:10 #1 in Social Broadcasting Core Demographics
  • 13. justin.tv Slide:11 #1 in Social Broadcasting Global Audience Top 10 Countries over 207 in total • United States • United Kingdom • Spain • Morocco • Canada • Germany • France • Argentina • Mexico • Saudi Arabia
  • 14. justin.tv Slide:12 #1 in Social Broadcasting Value for Broadcasters • 2.7 million viewers in 30 days • 3 clicks to Broadcast • High-quality video (vp6, sorrenson) • Wide distribution: ✓ Youtube ✓ Myspace ✓ Twitter • Immediate support (live help/chat) • Build an audience with interactive feedback
  • 15. justin.tv Slide:12 Slide:13 #1 in Social Broadcasting Media: Paramount Pictures Engage your audience in a memorable interactive experience.
  • 16. justin.tv Slide:14 #1 in Social Broadcasting Consumer Brand: Axe Vice Easily transform a real-world promotion into an online event.
  • 17. justin.tv Slide:15 #1 in Social Broadcasting Consumer Technology: Logitech Webcams Leverage pop-culture icons to market your technology products
  • 18. justin.tv Slide: 16 #1 in Social Broadcasting Radio: Clear Channel Move a traditional media business onto the web.
  • 19. justin.tv Slide: 17 #1 in Social Broadcasting Music: Hollywood Records Uniquely reward and engage a growing fan base. Uniquely reward and engage a growing fan base.
  • 20. justin.tv Slide: 18 Number 1 in Social Broadcasting Lessons Learned • High-traffic events = promotion • Mobile video is not ready • Interactivity is king • Global TV supply/demand discontinuity
  • 21. justin.tv Slide: 19 Number 1 in Social Broadcasting Thank You