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How Brands OptimizeTheir Communications on Social Networks
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How Brands OptimizeTheir Communications on Social Networks Presentation Transcript

  • 1. BSI How Brands Optimize Their Communications on Social Networks Marketing 2.0 Conference, Paris 2009
  • 2. Join the conversation MARKETING 2.0 CONFERENCE www.marketing2conference.com
  • 3. FredCavazza.net
  • 4. Social Networks in 2009 FredCavazza.net
  • 5. Social Media? "Internet- and mobile-based tools that facilitates conversations and interactions between groups of people" FredCavazza.net
  • 6. What do you need to be social? • Profils • Friend lists • Social features FredCavazza.net
  • 7. Every web site can be social FredCavazza.net
  • 8. Even old medias are social FredCavazza.net
  • 9. From social networks to social platforms Expressing Networking Social Social Games Casual Games Platforms Casual MMO MOG MMORPG Sharing Gaming FredCavazza.net
  • 10. Beware of new comers Growing Growing faster FredCavazza.net
  • 11. 有人說漢語? 200M +850M FredCavazza.net
  • 12. Think outside the browser FredCavazza.net
  • 13. Brands in social networks FredCavazza.net
  • 14. What can brands do in social networks? • Banners • Group sponsoring • Social ads • Profils • Applications FredCavazza.net
  • 15. Dive into the social web FredCavazza.net
  • 16. What about co-creation? FredCavazza.net
  • 17. Targeting is not enough FredCavazza.net
  • 18. Toward social analytics? • Metrics – # of friends / # of friends of friends – # of RSS subscribers / Twitter followers – # of Comments per post / tweet / video – # of Shared links – % of visits from SM web sites – Share of voice per SM type • Financial KPIs – Cost per new subscriber – Cost per post / tweet • Engagement KPIs – Friendship rate – Participation rate – Viewing rate – Propagation rate FredCavazza.net
  • 19. Expending your social graph ? FredCavazza.net
  • 20. FredCavazza.net