BSI<br />Ford Motor Company – Social Networking & Automotive Industry<br />Marketing 2.0 Conference, Paris 2009<br />
Jointheconversation<br />MARKETING 2.0 CONFERENCE<br />www.marketing2conference.com<br />
Social Networking & the Automotive Industry:<br />Moving Along the Information Superhighway<br />Scott Monty, Global Digit...
An industry in CRISIS<br />
Strategy<br />
HOW?<br />
Sharepoint<br /><ul><li>Blogs
Wikis
RSS
Collaboration, training, culture, knowledge management</li></li></ul><li>Source: Universal McCann’s Wave3 study, April 200...
Is it working?<br />
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Ford Motor Company – Social Networking & Automotive Industry

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Ford Motor Company – Social Networking & Automotive Industry

  1. 1. BSI<br />Ford Motor Company – Social Networking & Automotive Industry<br />Marketing 2.0 Conference, Paris 2009<br />
  2. 2. Jointheconversation<br />MARKETING 2.0 CONFERENCE<br />www.marketing2conference.com<br />
  3. 3. Social Networking & the Automotive Industry:<br />Moving Along the Information Superhighway<br />Scott Monty, Global Digital Communications<br />Ford Motor Company<br />
  4. 4. An industry in CRISIS<br />
  5. 5. Strategy<br />
  6. 6.
  7. 7.
  8. 8. HOW?<br />
  9. 9.
  10. 10.
  11. 11.
  12. 12.
  13. 13.
  14. 14.
  15. 15.
  16. 16.
  17. 17.
  18. 18.
  19. 19. Sharepoint<br /><ul><li>Blogs
  20. 20. Wikis
  21. 21. RSS
  22. 22. Collaboration, training, culture, knowledge management</li></li></ul><li>Source: Universal McCann’s Wave3 study, April 2008<br />
  23. 23.
  24. 24.
  25. 25.
  26. 26.
  27. 27.
  28. 28.
  29. 29. Is it working?<br />
  30. 30.
  31. 31.
  32. 32.
  33. 33.
  34. 34.
  35. 35. How you can reach me<br />Twitter: http://twitter.com/ScottMonty<br />Web: http://www.scottmonty.com<br />Email: smonty@ford.com<br />

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