BREAKING THE MOLD: SHAPING NEW STORY MODELS FOR ONLINE AND OFFLINE READERS

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BREAKING THE MOLD: SHAPING NEW STORY MODELS FOR ONLINE AND OFFLINE READERS

  1. 1. BSI BREAKING THE MOLD: SHAPING NEW STORY MODELS FOR ONLINE AND OFFLINE READERS Marketing 2.0 Conference, Paris 2010
  2. 2. Join the conversation MARKETING 2.0 CONFERENCE www.marketing2conference.com
  3. 3. Joshua Benton Nieman Journalism Lab www.niemanlab.org joshua_benton@harvard.edu
  4. 4. Time on site, January 2010: New York Times: 14 minutes Facebook: 7 hours
  5. 5. 1. Devices 2. Social media 3. The atomic unit
  6. 6. 1. Devices 2. Social media 3. The atomic unit
  7. 7. “All the new companies are not spending a nanosecond on the iPad or thinking of ways to charge for content. The older companies, that is all they are thinking about.” —Marc Andreesen
  8. 8. Market segmenters vs. Market creators
  9. 9. 1. Devices 2. Social media 3. The atomic unit
  10. 10. MSNBC CNN ESPN WaPo NYT Time
  11. 11. Facebook Twitter Tumblr
  12. 12. Past 30 days: 21% of traffic from Google 25% of traffic from Twitter
  13. 13. 1. Devices 2. Social media 3. The atomic unit
  14. 14. Joshua Benton Nieman Journalism Lab www.niemanlab.org joshua_benton@harvard.edu

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