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Adweek – Social Media Marketing Myths
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Adweek – Social Media Marketing Myths

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Transcript

  • 1. BSI Adweek – Social Media Marketing Myths Marketing 2.0 Conference, Paris 2010
  • 2. Join the conversation MARKETING 2.0 CONFERENCE www.marketing2conference.com
  • 3. Social Media Marketing Myths Brian Morrissey Digital Editor, Adweek
  • 4. It’s Free!
  • 5. Listen, Don’t Sell
  • 6. What information consumers want from brands in social media
  • 7. React Fast
  • 8. Brands Must Give Up Control
  • 9. Authenticity Rules
  • 10. Brands Must Commit
  • 11. Conversation is the Goal
  • 12. The 30-Second Spot is Dead
  • 13. You Can’t Buy Friends
  • 14. Social Media is the Virtual World
  • 15. Thanks
  • 16. @bmorrissey