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Brand + shopper = in-store analytics & adaptive content

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Inside Visions provides physical businesses useful analytics about their clients and audience. …

Inside Visions provides physical businesses useful analytics about their clients and audience.

How many people walked in a store, when, their age group and gender is the data provided by Face Click®.

The same data, applied to digital signage, plus attention time and emotion, is given by Target Ads®. This data creates the viewers’ profile, showing the most suited ad to them, automatically.

Published in: Technology, Business

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Transcript

  • 1.   in-­‐store through  accurate  insight   THE   BRAND THE   SHOPPER we  want  to   connect   &
  • 2. 1.  WHO  visits  my  store? 2.  WHO  looks  at  my  ads? = THE  BRAND’S  PROBLEM
  • 3. THE  SHOPPER’S  PROBLEM
  • 4. THE  SOLUTION one  camera  >  face  detecPon  soQware  >  person’s  profile age  |  gender  |  Pme  of  day
  • 5. THE  SOLUTION •  know  conversion  rates •  display  the  right  products •  opPmize  staff  levels •  save  Pme •  beXer  experience
  • 6. what  happens     THE  SOLUTION
  • 7. THE  SOLUTION what  you  see
  • 8. THE  SOLUTION ex:   how  many  women  walked  in  during  the  ValenPne’s  Day  campaign  in  our  2  stores?  
  • 9. same  soQware  applied  to  adverPsing THE  SOLUTION age  |  gender  |  aXenPon  Pme  |  emoPon + triggers  the   right  ad
  • 10. THE  SOLUTION •  understand  the  audience •  assist  in  the  buying  decision •  increase  sales   •  save  Pme •  beXer  experience
  • 11. accuracy in  results   WHAT  DISTINGUISHES  US? • best  compePtor   Cognitec:  67% ≠ ~  86%  in  gender  esPmaPon ~  76%  in  age  esPmaPon ~  99%  in  face  detecPon • Bluetooth,  Wi-­‐Fi   and  mobile  apps:   25%
  • 12. WHAT  DISTINGUISHES  US? +  cloud-­‐based  and  scalable +  easy  to  install  and  to  operate +  cost-­‐effecPve privacy  and  anonymity   anywhere in  real  Pme
  • 13. FOR? ü  adapted   their  shelves more  sales less  costs   (1000€/month) noPced  many  men  came  in  the  store ü  adjusted  staff   according  to  hours   with  more  visitors
  • 14. WITH? •  Access  to  funding  incenPves,   networking,  financial,  accounPng   and  legal  issues •  Camera  supplier  and  installator •  Authorized  Partner  –  developing   cameras  and  soQware  together •  Best  Science  Based  Incubator   Award  2010
  • 15. www.insidevisions.com  |  info@insidevisions.com 10  John  Street,  London,  WC1  2EB,  United  Kingdom Rua  Pedro  Nunes  3030-­‐199  Coimbra,  Portugal +442083853801  |  +351934336940   THANK  YOU!