in-­‐store
through  accurate  insight
  
THE  
BRAND
THE  
SHOPPER
we  want  to  
connect  
&
1.  WHO  visits  my  store?
2.  WHO  looks  at  my  ads?
=
THE  BRAND’S  PROBLEM
THE  SHOPPER’S  PROBLEM
THE  SOLUTION
one  camera  >  face  detecPon  soQware  >  person’s  profile
age  |  gender  |  Pme  of  day
THE  SOLUTION
•  know  conversion  rates
•  display  the  right  products
•  opPmize  staff  levels
•  save  Pme
•  beXer  ...
what  happens    
THE  SOLUTION
THE  SOLUTION
what  you  see
THE  SOLUTION
ex:  
how  many  women  walked  in  during  the  ValenPne’s  Day  campaign  in  our  2  stores?  
same  soQware  applied  to  adverPsing
THE  SOLUTION
age  |  gender  |  aXenPon  Pme  |  emoPon
+
triggers  the  
right  ad
THE  SOLUTION
•  understand  the  audience
•  assist  in  the  buying  decision
•  increase  sales  
•  save  Pme
•  beXer...
accuracy
in  results
  
WHAT  DISTINGUISHES  US?
• best  compePtor  
Cognitec:  67%
≠
~  86%  in  gender  esPmaPon
~  76% ...
WHAT  DISTINGUISHES  US?

+  cloud-­‐based  and  scalable
+  easy  to  install  and  to  operate
+  cost-­‐effecPve
privacy...
FOR?
ü  adapted  
their  shelves
more  sales
less  costs  
(1000€/month)

noPced  many  men  came  in  the  store
ü  adj...
WITH?
•  Access  to  funding  incenPves,  
networking,  financial,  accounPng  
and  legal  issues
•  Camera  supplier  and...
www.insidevisions.com  |  info@insidevisions.com

10  John  Street,  London,  WC1  2EB,  United  Kingdom
Rua  Pedro  Nunes...
Brand + shopper = in-store analytics & adaptive content
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Brand + shopper = in-store analytics & adaptive content

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Inside Visions provides physical businesses useful analytics about their clients and audience.

How many people walked in a store, when, their age group and gender is the data provided by Face Click®.

The same data, applied to digital signage, plus attention time and emotion, is given by Target Ads®. This data creates the viewers’ profile, showing the most suited ad to them, automatically.

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Brand + shopper = in-store analytics & adaptive content

  1. 1.   in-­‐store through  accurate  insight   THE   BRAND THE   SHOPPER we  want  to   connect   &
  2. 2. 1.  WHO  visits  my  store? 2.  WHO  looks  at  my  ads? = THE  BRAND’S  PROBLEM
  3. 3. THE  SHOPPER’S  PROBLEM
  4. 4. THE  SOLUTION one  camera  >  face  detecPon  soQware  >  person’s  profile age  |  gender  |  Pme  of  day
  5. 5. THE  SOLUTION •  know  conversion  rates •  display  the  right  products •  opPmize  staff  levels •  save  Pme •  beXer  experience
  6. 6. what  happens     THE  SOLUTION
  7. 7. THE  SOLUTION what  you  see
  8. 8. THE  SOLUTION ex:   how  many  women  walked  in  during  the  ValenPne’s  Day  campaign  in  our  2  stores?  
  9. 9. same  soQware  applied  to  adverPsing THE  SOLUTION age  |  gender  |  aXenPon  Pme  |  emoPon + triggers  the   right  ad
  10. 10. THE  SOLUTION •  understand  the  audience •  assist  in  the  buying  decision •  increase  sales   •  save  Pme •  beXer  experience
  11. 11. accuracy in  results   WHAT  DISTINGUISHES  US? • best  compePtor   Cognitec:  67% ≠ ~  86%  in  gender  esPmaPon ~  76%  in  age  esPmaPon ~  99%  in  face  detecPon • Bluetooth,  Wi-­‐Fi   and  mobile  apps:   25%
  12. 12. WHAT  DISTINGUISHES  US? +  cloud-­‐based  and  scalable +  easy  to  install  and  to  operate +  cost-­‐effecPve privacy  and  anonymity   anywhere in  real  Pme
  13. 13. FOR? ü  adapted   their  shelves more  sales less  costs   (1000€/month) noPced  many  men  came  in  the  store ü  adjusted  staff   according  to  hours   with  more  visitors
  14. 14. WITH? •  Access  to  funding  incenPves,   networking,  financial,  accounPng   and  legal  issues •  Camera  supplier  and  installator •  Authorized  Partner  –  developing   cameras  and  soQware  together •  Best  Science  Based  Incubator   Award  2010
  15. 15. www.insidevisions.com  |  info@insidevisions.com 10  John  Street,  London,  WC1  2EB,  United  Kingdom Rua  Pedro  Nunes  3030-­‐199  Coimbra,  Portugal +442083853801  |  +351934336940   THANK  YOU!
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