Richard Dennison Jboye08


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My presentation from the conference in Denmark, 4-6 Nov.

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Richard Dennison Jboye08

  1. 1. Taking the social out of social media Social tools in a business context Richard Dennison Senior manager - social media [email_address]
  2. 2. Agenda <ul><li>About BT today </li></ul><ul><li>It’s all about ‘participation’ </li></ul><ul><li>Managing new intranet content </li></ul><ul><li>Enterprise-wide collaboration </li></ul><ul><li>Potential impact in corporate environment </li></ul><ul><li>Lessons learnt </li></ul>
  3. 3. About BT Today BT is a global communications services company – operate in 170 countries; offices in 50 countries – 110,000 employees; 160,000 intranet users We are dedicated to helping our customers thrive in a changing world. We are committed to using the power of communication to build a better, more sustainable world. Our global 21CN platform allows us to deliver software-driven services that are faster, more reliable and simpler to use. What makes us different? What are our goals? Being number one for customer service. Being a company that is recognised for innovation and great service, and for delivering value to shareholders.
  4. 4. It’s all about ‘participation’ Encouraging every employee to believe they can make a difference … &quot;Your employees are all loyal, interested, intelligent, creative, engaged and dedicated people … except during the 8 hours each day they're working for you.&quot;   Tom Peters Employees as people self-expression being opinionated having personality
  5. 5. Impact of participation on communication/collaboration <ul><li>people are interacting differently – more informal ( cold-calling culture; no respect for organisational status ) </li></ul><ul><li>relationships are more fluid, dynamic and far-reaching </li></ul><ul><li>growth of peer-to-peer trust at expense of institutional trust </li></ul><ul><li>participation at an individual level, not an organisational level </li></ul><ul><li>communications as a conversation not channels </li></ul><ul><li>importance of information is determined by user not author </li></ul><ul><li>all content is collaborative </li></ul>A social media environment does not lend itself well to ‘managed’ communications … but ‘facilitated’ communications
  6. 6. New intranet content <ul><li>Formal content  traditional </li></ul><ul><li>Team content  collaborative </li></ul><ul><li>Crowd-sourced content  democratised </li></ul><ul><li>Personal content  democratised </li></ul> all these need to co-exist  could be mixed on the same page  but will need a new form of governance
  7. 7. BT channel governance <ul><li>policy owned by Group Communications </li></ul><ul><li>information management standards owned by Group Communications </li></ul><ul><li>policy/standards ‘enforcement’ owned by Group Communications but embedded into tools - automatic </li></ul><ul><li>content owned by the user community </li></ul><ul><li>content ‘policed’ by user community </li></ul><ul><li>channels owned by user community </li></ul><ul><li>channel development owned by user community </li></ul>
  8. 8. Collaborating across the enterprise Making connections; building knowledge
  9. 9. BTpedia
  10. 10. Collaborating across the enterprise
  11. 11. Web 2.0 news
  12. 12. Your space
  13. 13. RSS powered news Over 150 feeds on corporate news desk alone
  14. 14. RSS powered news
  15. 15. Collaborating across the enterprise
  16. 16. Podcasting
  17. 17. Collaborating across the enterprise
  18. 18. Blog Central
  19. 19. Employee blogs
  20. 20. Collaborating across the enterprise
  21. 21. Project wikis Around 750,000 wiki pages
  22. 22. SharePoint 2007
  23. 23. SharePoint 2007
  24. 24. SharePoint 2007
  25. 25. SharePoint 2007
  26. 26. Collaborating across the enterprise
  27. 27. Social networking <ul><li>manage </li></ul><ul><li>… er… that’s it! </li></ul><ul><li>do </li></ul><ul><li>create </li></ul><ul><li>innovate </li></ul><ul><li>change </li></ul>
  28. 28. Social networking
  29. 29. Social networking
  30. 30. Potential impact in a corporate environment <ul><li>Governance …community editorial control … </li></ul><ul><li>Wisdom of crowds with no crowds </li></ul><ul><li>Losing control of the message </li></ul><ul><li>What if …? </li></ul><ul><li>Mixing business and personality </li></ul><ul><li>Process challenges </li></ul><ul><li>RSS </li></ul>
  31. 31. Lessons learnt <ul><li>Focus on value not risk! </li></ul><ul><li>Start anywhere … start immediately </li></ul><ul><li>Start small and build slowly – follow the energy of yes through the network </li></ul><ul><li>We learn what works by doing the work … so … let users try as early as possible – ‘warts and all’ – succeed or fail quickly … and cheaply! </li></ul><ul><li>Engage legal/HR/security early … and emphasise evolution not revolution </li></ul><ul><li>Have realistic expectations … the intranet is not the internet! </li></ul><ul><li>Harness the enthusiasm of the enthusiastic … especially if senior </li></ul><ul><li>Sometimes … ‘ the only form of transportation is a leap of faith’ ! </li></ul>… proceed until apprehended!
  32. 32. My blog …
  33. 33. [email_address] http// “ We were together … I forget the rest”. Walt Whitman