Richard Dennison Jboye08
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Richard Dennison Jboye08



My presentation from the conference in Denmark, 4-6 Nov.

My presentation from the conference in Denmark, 4-6 Nov.



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Richard Dennison Jboye08 Richard Dennison Jboye08 Presentation Transcript

  • Taking the social out of social media Social tools in a business context Richard Dennison Senior manager - social media [email_address]
  • Agenda
    • About BT today
    • It’s all about ‘participation’
    • Managing new intranet content
    • Enterprise-wide collaboration
    • Potential impact in corporate environment
    • Lessons learnt
  • About BT Today BT is a global communications services company – operate in 170 countries; offices in 50 countries – 110,000 employees; 160,000 intranet users We are dedicated to helping our customers thrive in a changing world. We are committed to using the power of communication to build a better, more sustainable world. Our global 21CN platform allows us to deliver software-driven services that are faster, more reliable and simpler to use. What makes us different? What are our goals? Being number one for customer service. Being a company that is recognised for innovation and great service, and for delivering value to shareholders. View slide
  • It’s all about ‘participation’ Encouraging every employee to believe they can make a difference … "Your employees are all loyal, interested, intelligent, creative, engaged and dedicated people … except during the 8 hours each day they're working for you."   Tom Peters Employees as people self-expression being opinionated having personality View slide
  • Impact of participation on communication/collaboration
    • people are interacting differently – more informal ( cold-calling culture; no respect for organisational status )
    • relationships are more fluid, dynamic and far-reaching
    • growth of peer-to-peer trust at expense of institutional trust
    • participation at an individual level, not an organisational level
    • communications as a conversation not channels
    • importance of information is determined by user not author
    • all content is collaborative
    A social media environment does not lend itself well to ‘managed’ communications … but ‘facilitated’ communications
  • New intranet content
    • Formal content  traditional
    • Team content  collaborative
    • Crowd-sourced content  democratised
    • Personal content  democratised
     all these need to co-exist  could be mixed on the same page  but will need a new form of governance
  • BT channel governance
    • policy owned by Group Communications
    • information management standards owned by Group Communications
    • policy/standards ‘enforcement’ owned by Group Communications but embedded into tools - automatic
    • content owned by the user community
    • content ‘policed’ by user community
    • channels owned by user community
    • channel development owned by user community
  • Collaborating across the enterprise Making connections; building knowledge
  • BTpedia
  • Collaborating across the enterprise
  • Web 2.0 news
  • Your space
  • RSS powered news Over 150 feeds on corporate news desk alone
  • RSS powered news
  • Collaborating across the enterprise
  • Podcasting
  • Collaborating across the enterprise
  • Blog Central
  • Employee blogs
  • Collaborating across the enterprise
  • Project wikis Around 750,000 wiki pages
  • SharePoint 2007
  • SharePoint 2007
  • SharePoint 2007
  • SharePoint 2007
  • Collaborating across the enterprise
  • Social networking
    • manage
    • … er… that’s it!
    • do
    • create
    • innovate
    • change
  • Social networking
  • Social networking
  • Potential impact in a corporate environment
    • Governance …community editorial control …
    • Wisdom of crowds with no crowds
    • Losing control of the message
    • What if …?
    • Mixing business and personality
    • Process challenges
    • RSS
  • Lessons learnt
    • Focus on value not risk!
    • Start anywhere … start immediately
    • Start small and build slowly – follow the energy of yes through the network
    • We learn what works by doing the work … so … let users try as early as possible – ‘warts and all’ – succeed or fail quickly … and cheaply!
    • Engage legal/HR/security early … and emphasise evolution not revolution
    • Have realistic expectations … the intranet is not the internet!
    • Harness the enthusiasm of the enthusiastic … especially if senior
    • Sometimes … ‘ the only form of transportation is a leap of faith’ !
    … proceed until apprehended!
  • My blog …
  • [email_address] http// “ We were together … I forget the rest”. Walt Whitman