Online Information 2007 Seminar

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Presentation given at Online Information Conference 2007

Presentation given at Online Information Conference 2007

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  • 1. Social software in a corporate context: the BT experience? Richard Dennison Intranet and Channel Strategy Manager [email_address]
  • 2. Agenda
    • About BT Today
    • The BT intranet story
    • Why is social media important to BT?
    • How we are using it
    • Potential impact in corporate environment
    • Lessons learnt
  • 3. About BT Today BT is a global communications services company – operate in 170 countries; offices in 50 countries We are dedicated to helping our customers thrive in a changing world. We are committed to using the power of communication to build a better, more sustainable world. Our global 21CN platform allows us to deliver software-driven services that are faster, more reliable and simpler to use. What makes us different? What are our goals? Being number one for customer service. Being a company that is recognised for innovation and great service, and for delivering value to shareholders.
  • 4.
    • We started 12 years ago
    • Information vision, not technology
    • Decentralised ‘franchise’ model
    • Central control where necessary
    • Overall ROI not initially measured
    • 100% access
    • Symbiotic relationship to culture change
    • Business critical – unstoppable.
    BT Intranet
  • 5. Why is social media important to BT? Social media is about: social networks global data networks communications technology building sustainable communities – from local to global giving power to users making technology simple … these are BT’s business drivers!
  • 6. How are we using it? Key principles no anonymous posting say what you like … but you will be held accountable! BTpedia Web 2.0 news Podcasting Blogging Project wikis Examples: MyPages
  • 7. How are we using it? … carefully!! Key principles no anonymous posting say what you like … but you will be held accountable! BTpedia building knowledge base building communities BTpedia Web 2.0 news Podcasting Blogging Project wikis Examples:
  • 8. BTpedia
  • 9. BTpedia
  • 10. How are we using it? RSS powered news Web 2.0 news … carefully!! BTpedia Podcasting Blogging Project wikis Key principles no anonymous posting say what you like … but you will be held accountable! Examples: one source one truth user chooses MyPages
  • 11. Web 2.0 powered news
  • 12. RSS powered news Over 150 feeds on corporate news desk alone
  • 13. Your space
  • 14. RSS powered news
  • 15. How are we using it? RSS powered news … carefully!! BTpedia Podcasting Blogging Project wikis Key principles no anonymous posting say what you like … but you will be held accountable! Examples: Podcasting MyPages
  • 16. Podcasting
  • 17. How are we using it? RSS powered news … carefully!! BTpedia Podcasting Project wikis Key principles no anonymous posting say what you like … but you will be held accountable! Examples: Blogging First external blog: http://blog.btbroadbandoffice.com/ Leadership blogs Blogs for all – internal & external
  • 18. First external blog
  • 19. What the ‘blogosphere thinks!
  • 20. Leadership blogs
  • 21. Blogs for all
  • 22. How are we using it? RSS powered news … carefully!! BTpedia Podcasting Project wikis Key principles no anonymous posting say what you like … but you will be held accountable! Examples: Blogging Corporate wiki product to be launched soon internally Trying out the technology MyPages
  • 23. Project wikis Around 350,000 wiki pages
  • 24. How are we using it? RSS powered news … carefully!! BTpedia Podcasting Blogging Project wikis Key principles no anonymous posting say what you like … but you will be held accountable! Examples: Podcasting MyPages
  • 25. MyPages
  • 26. MyPages
  • 27. Potential impact in a corporate environment
    • Governance …community editorial control …
    • Wisdom of crowds with no crowds
    • Loosing control of the message
    • What if …?
    • Mixing business and personality
    • Process challenges
    • RSS
  • 28. Potential impact in a corporate environment Changing roles:
  • 29. Lessons learnt
    • Focus on value not risk!
    • Start small and build slowly – users dictate direction and speed
    • Let users try as early as possible – ‘warts and all’ – succeed or fail quickly … and cheaply!
    • Engage legal/HR/security early … and emphasise evolution not revolution
    • Have realistic expectations … the intranet is not the internet!
    • Harness the enthusiasm of the enthusiastic … especially if senior!
  • 30. My blog … http://richarddennison.wordpress.com
  • 31. Thank you [email_address] http://richarddennison.wordpress.com