Social software in a corporate context: the BT experience? Richard Dennison Intranet and Channel Strategy Manager [email_a...
Agenda <ul><li>About BT Today </li></ul><ul><li>The BT intranet story </li></ul><ul><li>Why is social media important to B...
About BT Today BT is a global communications services company – operate in 170 countries; offices in 50 countries We are d...
<ul><li>We started 12 years ago </li></ul><ul><li>Information vision, not technology </li></ul><ul><li>Decentralised ‘fran...
Why is social media important to BT? Social media is about: social networks global data networks communications technology...
How are we using it? Key principles no anonymous posting say what you like … but you will be held accountable! BTpedia Web...
How are we using it? …  carefully!! Key principles no anonymous posting say what you like … but you will be held accountab...
BTpedia
BTpedia
How are we using it? RSS powered news Web 2.0 news …  carefully!! BTpedia Podcasting Blogging Project wikis Key principles...
Web 2.0 powered news
RSS powered news Over 150 feeds on corporate news desk alone
Your space
RSS powered news
How are we using it? RSS powered news …  carefully!! BTpedia Podcasting Blogging Project wikis Key principles no anonymous...
Podcasting
How are we using it? RSS powered news …  carefully!! BTpedia Podcasting Project wikis Key principles no anonymous posting ...
First external blog
What the ‘blogosphere thinks!
Leadership blogs
Blogs for all
How are we using it? RSS powered news …  carefully!! BTpedia Podcasting Project wikis Key principles no anonymous posting ...
Project wikis Around 350,000 wiki pages
How are we using it? RSS powered news …  carefully!! BTpedia Podcasting Blogging Project wikis Key principles no anonymous...
MyPages
MyPages
Potential impact in a corporate environment <ul><li>Governance …community editorial control … </li></ul><ul><li>Wisdom of ...
Potential impact in a corporate environment Changing roles:
Lessons learnt <ul><li>Focus on  value  not risk! </li></ul><ul><li>Start small and build slowly – users dictate direction...
My blog … http://richarddennison.wordpress.com
Thank you [email_address] http://richarddennison.wordpress.com
Upcoming SlideShare
Loading in...5
×

Online Information 2007 Seminar

7,303

Published on

Presentation given at Online Information Conference 2007

Published in: Technology
0 Comments
18 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
7,303
On Slideshare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
245
Comments
0
Likes
18
Embeds 0
No embeds

No notes for slide

Online Information 2007 Seminar

  1. 1. Social software in a corporate context: the BT experience? Richard Dennison Intranet and Channel Strategy Manager [email_address]
  2. 2. Agenda <ul><li>About BT Today </li></ul><ul><li>The BT intranet story </li></ul><ul><li>Why is social media important to BT? </li></ul><ul><li>How we are using it </li></ul><ul><li>Potential impact in corporate environment </li></ul><ul><li>Lessons learnt </li></ul>
  3. 3. About BT Today BT is a global communications services company – operate in 170 countries; offices in 50 countries We are dedicated to helping our customers thrive in a changing world. We are committed to using the power of communication to build a better, more sustainable world. Our global 21CN platform allows us to deliver software-driven services that are faster, more reliable and simpler to use. What makes us different? What are our goals? Being number one for customer service. Being a company that is recognised for innovation and great service, and for delivering value to shareholders.
  4. 4. <ul><li>We started 12 years ago </li></ul><ul><li>Information vision, not technology </li></ul><ul><li>Decentralised ‘franchise’ model </li></ul><ul><li>Central control where necessary </li></ul><ul><li>Overall ROI not initially measured </li></ul><ul><li>100% access </li></ul><ul><li>Symbiotic relationship to culture change </li></ul><ul><li>Business critical – unstoppable. </li></ul>BT Intranet
  5. 5. Why is social media important to BT? Social media is about: social networks global data networks communications technology building sustainable communities – from local to global giving power to users making technology simple … these are BT’s business drivers!
  6. 6. How are we using it? Key principles no anonymous posting say what you like … but you will be held accountable! BTpedia Web 2.0 news Podcasting Blogging Project wikis Examples: MyPages
  7. 7. How are we using it? … carefully!! Key principles no anonymous posting say what you like … but you will be held accountable! BTpedia building knowledge base building communities BTpedia Web 2.0 news Podcasting Blogging Project wikis Examples:
  8. 8. BTpedia
  9. 9. BTpedia
  10. 10. How are we using it? RSS powered news Web 2.0 news … carefully!! BTpedia Podcasting Blogging Project wikis Key principles no anonymous posting say what you like … but you will be held accountable! Examples: one source one truth user chooses MyPages
  11. 11. Web 2.0 powered news
  12. 12. RSS powered news Over 150 feeds on corporate news desk alone
  13. 13. Your space
  14. 14. RSS powered news
  15. 15. How are we using it? RSS powered news … carefully!! BTpedia Podcasting Blogging Project wikis Key principles no anonymous posting say what you like … but you will be held accountable! Examples: Podcasting MyPages
  16. 16. Podcasting
  17. 17. How are we using it? RSS powered news … carefully!! BTpedia Podcasting Project wikis Key principles no anonymous posting say what you like … but you will be held accountable! Examples: Blogging First external blog: http://blog.btbroadbandoffice.com/ Leadership blogs Blogs for all – internal & external
  18. 18. First external blog
  19. 19. What the ‘blogosphere thinks!
  20. 20. Leadership blogs
  21. 21. Blogs for all
  22. 22. How are we using it? RSS powered news … carefully!! BTpedia Podcasting Project wikis Key principles no anonymous posting say what you like … but you will be held accountable! Examples: Blogging Corporate wiki product to be launched soon internally Trying out the technology MyPages
  23. 23. Project wikis Around 350,000 wiki pages
  24. 24. How are we using it? RSS powered news … carefully!! BTpedia Podcasting Blogging Project wikis Key principles no anonymous posting say what you like … but you will be held accountable! Examples: Podcasting MyPages
  25. 25. MyPages
  26. 26. MyPages
  27. 27. Potential impact in a corporate environment <ul><li>Governance …community editorial control … </li></ul><ul><li>Wisdom of crowds with no crowds </li></ul><ul><li>Loosing control of the message </li></ul><ul><li>What if …? </li></ul><ul><li>Mixing business and personality </li></ul><ul><li>Process challenges </li></ul><ul><li>RSS </li></ul>
  28. 28. Potential impact in a corporate environment Changing roles:
  29. 29. Lessons learnt <ul><li>Focus on value not risk! </li></ul><ul><li>Start small and build slowly – users dictate direction and speed </li></ul><ul><li>Let users try as early as possible – ‘warts and all’ – succeed or fail quickly … and cheaply! </li></ul><ul><li>Engage legal/HR/security early … and emphasise evolution not revolution </li></ul><ul><li>Have realistic expectations … the intranet is not the internet! </li></ul><ul><li>Harness the enthusiasm of the enthusiastic … especially if senior! </li></ul>
  30. 30. My blog … http://richarddennison.wordpress.com
  31. 31. Thank you [email_address] http://richarddennison.wordpress.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×