Melcrum SharePoint User Forum Feb 2011

Internal communications in a social world
Richard Dennison, BT Intranet & channel strategy manager

The stuff I’ll cover …
the internal communications challenge
outside-in learning
the current BT social media landscape
why SharePoint 2010 can change everything or nothing
our aspirations for a SharePoint 2010 intranet
our SharePoint 2010 social stuff
what have we learnt?

The challenge
Internal communications in an age of …
INFLUENCE
CONTROL
Monopoly supplier
De-regulated environment
Managed comms
Comms as a conversation
One to many
Many to many
Channel fragmentation
Centralised channels
Intranet as a distribution channel
Intranet as a community
push
static
utilitarian/neutral
interactive
informal/immersive
emotive
Ordered and predictable
Messy and opinionated

How not to respond …
Internal
communications
Internal
communications
2.0
1.0
direct e-mail
direct e-mail
intranet page(s)
intranet page(s)
posters
posters
mug/mouse mat
mug/mouse mat
event
event
+
blog

Outside-in learning
Social content …
is real-time feedback – no more surveys!
offers seeds for future messaging and campaigns
creates culture of accountability
provides impact analysis
… MATTERS!
… accept that you are a company spokesperson inside your company
… become a power-networker!

Outside-in learning
Getting social:
set goals
get connected – target the influential
monitor what is being said and by whom
do some experimental engagement adopting an appropriate tone and see what happens
review
repeat!
… influence comes from being part of the conversation, not part of the establishment!

Our social media stuff … some initial thoughts
The old rules still apply
Governance still matters
It’s a journey, not a magic bullet
A bottom-up culture needs top-down support
Complement rather than compete – context is key

Our social media stuff – complement rather than compete

>150 RSS feeds

Our social media stuff – BTpedia

Our social media stuff - blogging

Our social media stuff – podcasting formal content

Our social media stuff – podcasting user generated content

Our social media stuff – project collaboration

Social networking

Then … along comes SharePoint 2010!

Why SharePoint 2010 can change everything or nothing
Control
Chaos?
Anarchy?
Document
management
Trust?
Corporate
intranet
Corporate social
media channels
Project/team
collaboration
The under-web
Cross-fertilisation of different information types … in the flow

Our aspiration

MyProfile

OfficeTalk

Final thoughts …
expose in the network who people are and what they are interested in/working on/thinking about …
provide a way to search through the above
offer a simple mechanism to connect like-minded people together in networks
automatically expose the activities of individuals to those in their networks through activity streams.

richard.dennison@bt.com
http://twitter.com/richarddennison/
http://richarddennison.wordpress.com/

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Melcrum SharePoint User Forum Feb 2011

by Richard Dennison

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Melcrum SharePoint User Forum Feb 2011 Presentation Transcript