Internal communications in a social world<br />Richard Dennison, BT Intranet & channel strategy manager<br />
The stuff I’ll cover …<br />the internal communications challenge<br />outside-in learning<br />the current BT social medi...
The challenge<br />Internal communications in an age of …<br />INFLUENCE<br />CONTROL<br />Monopoly supplier<br />De-regul...
static
utilitarian/neutral
interactive
informal/immersive
emotive</li></ul>Ordered and predictable<br />Messy and opinionated<br />
How not to respond …<br />Internal <br />communications<br />Internal <br />communications<br />2.0<br />1.0<br />direct e...
Outside-in learning<br />Social content …<br />is real-time feedback – no more surveys!<br />offers seeds for future messa...
Outside-in learning<br />Getting social:<br />set goals<br />get connected – target the influential<br />monitor what is b...
Our social media stuff … some initial thoughts<br />The old rules still apply<br />Governance still matters<br />It’s a jo...
Our social media stuff – complement rather than compete<br />
Our social media stuff – complement rather than compete<br />>150 RSS feeds<br />
Our social media stuff – complement rather than compete<br />
Our social media stuff – BTpedia <br />
Our social media stuff - blogging<br />
Our social media stuff – podcasting formal content<br />
Our social media stuff – podcasting user generated content<br />
Our social media stuff – project collaboration<br />
Social networking<br />
Then … along comes SharePoint 2010!<br />
Why SharePoint 2010 can change everything or nothing<br />Control<br />Chaos?<br />Anarchy?<br />Document<br />management<...
Our aspiration<br />
Upcoming SlideShare
Loading in...5
×

Melcrum SharePoint User Forum Feb 2011

4,777

Published on

Published in: Business, Technology
5 Comments
4 Likes
Statistics
Notes
No Downloads
Views
Total Views
4,777
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
53
Comments
5
Likes
4
Embeds 0
No embeds

No notes for slide

Melcrum SharePoint User Forum Feb 2011

  1. 1. Internal communications in a social world<br />Richard Dennison, BT Intranet & channel strategy manager<br />
  2. 2. The stuff I’ll cover …<br />the internal communications challenge<br />outside-in learning<br />the current BT social media landscape<br />why SharePoint 2010 can change everything or nothing<br />our aspirations for a SharePoint 2010 intranet<br />our SharePoint 2010 social stuff<br />what have we learnt?<br />
  3. 3. The challenge<br />Internal communications in an age of …<br />INFLUENCE<br />CONTROL<br />Monopoly supplier<br />De-regulated environment<br />Managed comms<br />Comms as a conversation<br />One to many<br />Many to many<br />Channel fragmentation<br />Centralised channels<br />Intranet as a distribution channel<br />Intranet as a community<br /><ul><li>push
  4. 4. static
  5. 5. utilitarian/neutral
  6. 6. interactive
  7. 7. informal/immersive
  8. 8. emotive</li></ul>Ordered and predictable<br />Messy and opinionated<br />
  9. 9. How not to respond …<br />Internal <br />communications<br />Internal <br />communications<br />2.0<br />1.0<br />direct e-mail<br />direct e-mail<br />intranet page(s)<br />intranet page(s)<br />posters<br />posters<br />mug/mouse mat<br />mug/mouse mat<br />event<br />event<br />+<br />blog<br />
  10. 10. Outside-in learning<br />Social content …<br />is real-time feedback – no more surveys!<br />offers seeds for future messaging and campaigns<br />creates culture of accountability<br />provides impact analysis<br />… MATTERS!<br />… accept that you are a company spokesperson inside your company<br />… become a power-networker!<br />
  11. 11. Outside-in learning<br />Getting social:<br />set goals<br />get connected – target the influential<br />monitor what is being said and by whom<br />do some experimental engagement adopting an appropriate tone and see what happens<br />review<br />repeat!<br />… influence comes from being part of the conversation, not part of the establishment!<br />
  12. 12. Our social media stuff … some initial thoughts<br />The old rules still apply<br />Governance still matters<br />It’s a journey, not a magic bullet<br />A bottom-up culture needs top-down support<br />Complement rather than compete – context is key<br />
  13. 13. Our social media stuff – complement rather than compete<br />
  14. 14. Our social media stuff – complement rather than compete<br />>150 RSS feeds<br />
  15. 15. Our social media stuff – complement rather than compete<br />
  16. 16. Our social media stuff – BTpedia <br />
  17. 17. Our social media stuff - blogging<br />
  18. 18. Our social media stuff – podcasting formal content<br />
  19. 19. Our social media stuff – podcasting user generated content<br />
  20. 20. Our social media stuff – project collaboration<br />
  21. 21. Social networking<br />
  22. 22. Then … along comes SharePoint 2010!<br />
  23. 23. Why SharePoint 2010 can change everything or nothing<br />Control<br />Chaos?<br />Anarchy?<br />Document<br />management<br />Trust?<br />Corporate<br />intranet<br />Corporate social<br />media channels<br />Project/team<br />collaboration<br />The under-web<br />Cross-fertilisation of different information types … in the flow<br />
  24. 24. Our aspiration<br />
  25. 25.
  26. 26. MyProfile<br />
  27. 27. OfficeTalk<br />
  28. 28. Final thoughts …<br />expose in the network who people are and what they are interested in/working on/thinking about …<br />provide a way to search through the above <br />offer a simple mechanism to connect like-minded people together in networks<br />automatically expose the activities of individuals to those in their networks through activity streams.<br />
  29. 29. richard.dennison@bt.com<br />http://twitter.com/richarddennison/<br />http://richarddennison.wordpress.com/<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×