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Melcrum SharePoint User Forum Feb 2011
Melcrum SharePoint User Forum Feb 2011
Melcrum SharePoint User Forum Feb 2011
Melcrum SharePoint User Forum Feb 2011
Melcrum SharePoint User Forum Feb 2011
Melcrum SharePoint User Forum Feb 2011
Melcrum SharePoint User Forum Feb 2011
Melcrum SharePoint User Forum Feb 2011
Melcrum SharePoint User Forum Feb 2011
Melcrum SharePoint User Forum Feb 2011
Melcrum SharePoint User Forum Feb 2011
Melcrum SharePoint User Forum Feb 2011
Melcrum SharePoint User Forum Feb 2011
Melcrum SharePoint User Forum Feb 2011
Melcrum SharePoint User Forum Feb 2011
Melcrum SharePoint User Forum Feb 2011
Melcrum SharePoint User Forum Feb 2011
Melcrum SharePoint User Forum Feb 2011
Melcrum SharePoint User Forum Feb 2011
Melcrum SharePoint User Forum Feb 2011
Melcrum SharePoint User Forum Feb 2011
Melcrum SharePoint User Forum Feb 2011
Melcrum SharePoint User Forum Feb 2011
Melcrum SharePoint User Forum Feb 2011
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Melcrum SharePoint User Forum Feb 2011

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  • 1. Internal communications in a social world<br />Richard Dennison, BT Intranet & channel strategy manager<br />
  • 2. The stuff I’ll cover …<br />the internal communications challenge<br />outside-in learning<br />the current BT social media landscape<br />why SharePoint 2010 can change everything or nothing<br />our aspirations for a SharePoint 2010 intranet<br />our SharePoint 2010 social stuff<br />what have we learnt?<br />
  • 3. The challenge<br />Internal communications in an age of …<br />INFLUENCE<br />CONTROL<br />Monopoly supplier<br />De-regulated environment<br />Managed comms<br />Comms as a conversation<br />One to many<br />Many to many<br />Channel fragmentation<br />Centralised channels<br />Intranet as a distribution channel<br />Intranet as a community<br /><ul><li>push
  • 4. static
  • 5. utilitarian/neutral
  • 6. interactive
  • 7. informal/immersive
  • 8. emotive</li></ul>Ordered and predictable<br />Messy and opinionated<br />
  • 9. How not to respond …<br />Internal <br />communications<br />Internal <br />communications<br />2.0<br />1.0<br />direct e-mail<br />direct e-mail<br />intranet page(s)<br />intranet page(s)<br />posters<br />posters<br />mug/mouse mat<br />mug/mouse mat<br />event<br />event<br />+<br />blog<br />
  • 10. Outside-in learning<br />Social content …<br />is real-time feedback – no more surveys!<br />offers seeds for future messaging and campaigns<br />creates culture of accountability<br />provides impact analysis<br />… MATTERS!<br />… accept that you are a company spokesperson inside your company<br />… become a power-networker!<br />
  • 11. Outside-in learning<br />Getting social:<br />set goals<br />get connected – target the influential<br />monitor what is being said and by whom<br />do some experimental engagement adopting an appropriate tone and see what happens<br />review<br />repeat!<br />… influence comes from being part of the conversation, not part of the establishment!<br />
  • 12. Our social media stuff … some initial thoughts<br />The old rules still apply<br />Governance still matters<br />It’s a journey, not a magic bullet<br />A bottom-up culture needs top-down support<br />Complement rather than compete – context is key<br />
  • 13. Our social media stuff – complement rather than compete<br />
  • 14. Our social media stuff – complement rather than compete<br />>150 RSS feeds<br />
  • 15. Our social media stuff – complement rather than compete<br />
  • 16. Our social media stuff – BTpedia <br />
  • 17. Our social media stuff - blogging<br />
  • 18. Our social media stuff – podcasting formal content<br />
  • 19. Our social media stuff – podcasting user generated content<br />
  • 20. Our social media stuff – project collaboration<br />
  • 21. Social networking<br />
  • 22. Then … along comes SharePoint 2010!<br />
  • 23. Why SharePoint 2010 can change everything or nothing<br />Control<br />Chaos?<br />Anarchy?<br />Document<br />management<br />Trust?<br />Corporate<br />intranet<br />Corporate social<br />media channels<br />Project/team<br />collaboration<br />The under-web<br />Cross-fertilisation of different information types … in the flow<br />
  • 24. Our aspiration<br />
  • 25.
  • 26. MyProfile<br />
  • 27. OfficeTalk<br />
  • 28. Final thoughts …<br />expose in the network who people are and what they are interested in/working on/thinking about …<br />provide a way to search through the above <br />offer a simple mechanism to connect like-minded people together in networks<br />automatically expose the activities of individuals to those in their networks through activity streams.<br />
  • 29. richard.dennison@bt.com<br />http://twitter.com/richarddennison/<br />http://richarddennison.wordpress.com/<br />

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