Melcrum SharePoint User Forum Feb 2011

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  • 1. Internal communications in a social world
    Richard Dennison, BT Intranet & channel strategy manager
  • 2. The stuff I’ll cover …
    the internal communications challenge
    outside-in learning
    the current BT social media landscape
    why SharePoint 2010 can change everything or nothing
    our aspirations for a SharePoint 2010 intranet
    our SharePoint 2010 social stuff
    what have we learnt?
  • 3. The challenge
    Internal communications in an age of …
    INFLUENCE
    CONTROL
    Monopoly supplier
    De-regulated environment
    Managed comms
    Comms as a conversation
    One to many
    Many to many
    Channel fragmentation
    Centralised channels
    Intranet as a distribution channel
    Intranet as a community
    Ordered and predictable
    Messy and opinionated
  • 9. How not to respond …
    Internal
    communications
    Internal
    communications
    2.0
    1.0
    direct e-mail
    direct e-mail
    intranet page(s)
    intranet page(s)
    posters
    posters
    mug/mouse mat
    mug/mouse mat
    event
    event
    +
    blog
  • 10. Outside-in learning
    Social content …
    is real-time feedback – no more surveys!
    offers seeds for future messaging and campaigns
    creates culture of accountability
    provides impact analysis
    … MATTERS!
    … accept that you are a company spokesperson inside your company
    … become a power-networker!
  • 11. Outside-in learning
    Getting social:
    set goals
    get connected – target the influential
    monitor what is being said and by whom
    do some experimental engagement adopting an appropriate tone and see what happens
    review
    repeat!
    … influence comes from being part of the conversation, not part of the establishment!
  • 12. Our social media stuff … some initial thoughts
    The old rules still apply
    Governance still matters
    It’s a journey, not a magic bullet
    A bottom-up culture needs top-down support
    Complement rather than compete – context is key
  • 13. Our social media stuff – complement rather than compete
  • 14. Our social media stuff – complement rather than compete
    >150 RSS feeds
  • 15. Our social media stuff – complement rather than compete
  • 16. Our social media stuff – BTpedia
  • 17. Our social media stuff - blogging
  • 18. Our social media stuff – podcasting formal content
  • 19. Our social media stuff – podcasting user generated content
  • 20. Our social media stuff – project collaboration
  • 21. Social networking
  • 22. Then … along comes SharePoint 2010!
  • 23. Why SharePoint 2010 can change everything or nothing
    Control
    Chaos?
    Anarchy?
    Document
    management
    Trust?
    Corporate
    intranet
    Corporate social
    media channels
    Project/team
    collaboration
    The under-web
    Cross-fertilisation of different information types … in the flow
  • 24. Our aspiration
  • 25.
  • 26. MyProfile
  • 27. OfficeTalk
  • 28. Final thoughts …
    expose in the network who people are and what they are interested in/working on/thinking about …
    provide a way to search through the above
    offer a simple mechanism to connect like-minded people together in networks
    automatically expose the activities of individuals to those in their networks through activity streams.
  • 29. richard.dennison@bt.com
    http://twitter.com/richarddennison/
    http://richarddennison.wordpress.com/