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Melcrum SharePoint User Forum Feb 2011
 

Melcrum SharePoint User Forum Feb 2011

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    Melcrum SharePoint User Forum Feb 2011 Melcrum SharePoint User Forum Feb 2011 Presentation Transcript

    • Internal communications in a social world
      Richard Dennison, BT Intranet & channel strategy manager
    • The stuff I’ll cover …
      the internal communications challenge
      outside-in learning
      the current BT social media landscape
      why SharePoint 2010 can change everything or nothing
      our aspirations for a SharePoint 2010 intranet
      our SharePoint 2010 social stuff
      what have we learnt?
    • The challenge
      Internal communications in an age of …
      INFLUENCE
      CONTROL
      Monopoly supplier
      De-regulated environment
      Managed comms
      Comms as a conversation
      One to many
      Many to many
      Channel fragmentation
      Centralised channels
      Intranet as a distribution channel
      Intranet as a community
      • push
      • static
      • utilitarian/neutral
      • interactive
      • informal/immersive
      • emotive
      Ordered and predictable
      Messy and opinionated
    • How not to respond …
      Internal
      communications
      Internal
      communications
      2.0
      1.0
      direct e-mail
      direct e-mail
      intranet page(s)
      intranet page(s)
      posters
      posters
      mug/mouse mat
      mug/mouse mat
      event
      event
      +
      blog
    • Outside-in learning
      Social content …
      is real-time feedback – no more surveys!
      offers seeds for future messaging and campaigns
      creates culture of accountability
      provides impact analysis
      … MATTERS!
      … accept that you are a company spokesperson inside your company
      … become a power-networker!
    • Outside-in learning
      Getting social:
      set goals
      get connected – target the influential
      monitor what is being said and by whom
      do some experimental engagement adopting an appropriate tone and see what happens
      review
      repeat!
      … influence comes from being part of the conversation, not part of the establishment!
    • Our social media stuff … some initial thoughts
      The old rules still apply
      Governance still matters
      It’s a journey, not a magic bullet
      A bottom-up culture needs top-down support
      Complement rather than compete – context is key
    • Our social media stuff – complement rather than compete
    • Our social media stuff – complement rather than compete
      >150 RSS feeds
    • Our social media stuff – complement rather than compete
    • Our social media stuff – BTpedia
    • Our social media stuff - blogging
    • Our social media stuff – podcasting formal content
    • Our social media stuff – podcasting user generated content
    • Our social media stuff – project collaboration
    • Social networking
    • Then … along comes SharePoint 2010!
    • Why SharePoint 2010 can change everything or nothing
      Control
      Chaos?
      Anarchy?
      Document
      management
      Trust?
      Corporate
      intranet
      Corporate social
      media channels
      Project/team
      collaboration
      The under-web
      Cross-fertilisation of different information types … in the flow
    • Our aspiration
    • MyProfile
    • OfficeTalk
    • Final thoughts …
      expose in the network who people are and what they are interested in/working on/thinking about …
      provide a way to search through the above
      offer a simple mechanism to connect like-minded people together in networks
      automatically expose the activities of individuals to those in their networks through activity streams.
    • richard.dennison@bt.com
      http://twitter.com/richarddennison/
      http://richarddennison.wordpress.com/