International Employee Communications Summit 2008

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My slides from the International Employee Communications Summit 5-6 June 08

My slides from the International Employee Communications Summit 5-6 June 08

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  • 1. Making social media work in a corporate context Richard Dennison Senior manager - social media [email_address] http://richarddennison.wordpress.com/ http:// twitter.com/RichardDennison
  • 2. Agenda
    • About BT today
    • The BT intranet story
    • It’s all about ‘participation’
    • Why is social media important to BT?
    • Enterprise-wide collaboration
    • Potential impact in corporate environment
    • Lessons learnt
  • 3. About BT Today BT is a global communications services company – operate in 170 countries; offices in 50 countries We are dedicated to helping our customers thrive in a changing world. We are committed to using the power of communication to build a better, more sustainable world. Our global 21CN platform allows us to deliver software-driven services that are faster, more reliable and simpler to use. What makes us different? What are our goals? Being number one for customer service. Being a company that is recognised for innovation and great service, and for delivering value to shareholders.
  • 4.
    • We started 12 years ago
    • Information vision, not technology
    • Decentralised ‘franchise’ model
    • Central control where necessary
    • Overall ROI not measured
    • 100% access
    • Symbiotic relationship to culture change
    • Business critical – unstoppable.
    BT Intranet
  • 5. It’s all about ‘participation’ Communications as a conversation not channels Trust us to be responsible participants Encouraging every employee to believe they can make a difference … Employees as people self-expression being opinionated having personality Enable participation social media
  • 6. Impact of participation on communication/collaboration
    • people are interacting differently – more informal ( cold-calling culture; no respect for organisational status )
    • relationships are more fluid, dynamic and far-reaching
    • growth of peer-to-peer trust at expense of institutional trust
    • balance of power shifting to communities
    • democratised communication (communication/collaboration … what’s the difference??)
    • importance of information is determined by user not author
    A social media environment does not lend itself well to ‘managed’ communications … but ‘facilitated’ communications
  • 7. Why is social media important to BT? Social media is about: social networks global data networks communications technology building sustainable communities – from local to global giving power to users making technology simple … these are BT’s business drivers!
  • 8. Collaborating across the enterprise Making connections; building knowledge
  • 9. BTpedia
  • 10. BTpedia
  • 11. Collaborating across the enterprise
  • 12. Web 2.0 news
  • 13. Your space
  • 14. RSS powered news Over 150 feeds on corporate news desk alone
  • 15. RSS powered news
  • 16. Collaborating across the enterprise
  • 17. Podcasting
  • 18. Podcasting
  • 19. Collaborating across the enterprise
  • 20. Blog Central
  • 21. Employee blogs
  • 22. Collaborating across the enterprise
  • 23. Project wikis Around 500,000 wiki pages
  • 24. SharePoint 2007
  • 25. SharePoint 2007
  • 26. SharePoint 2007
  • 27. SharePoint 2007
  • 28. Collaborating across the enterprise
  • 29. Social networking
    • manage
    • … er… that’s it!
    • do
    • create
    • innovate
    • change
  • 30.  
  • 31. Group Page Screenshot
  • 32. Potential impact in a corporate environment
    • Governance …community editorial control …
    • Wisdom of crowds with no crowds
    • Losing control of the message
    • What if …?
    • Mixing business and personality
    • Process challenges
    • RSS
  • 33. Lessons learnt
    • Focus on value not risk!
    • Start anywhere … start immediately
    • Start small and build slowly – follow the energy of yes through the network
    • We learn what works by doing the work … so …
    • … let users try as early as possible – ‘warts and all’ – succeed or fail quickly … and cheaply!
    • Engage legal/HR/security early … and emphasise evolution not revolution
    • Have realistic expectations … the intranet is not the internet!
    • Harness the enthusiasm of the enthusiastic … especially if senior
    • Sometimes … ‘ the only form of transportation is a leap of faith’ !
    … proceed until apprehended!
  • 34. My blog … http://richarddennison.wordpress.com
  • 35. [email_address] http//:richarddennison.wordpress.com/ http:// twitter.com/RichardDennison “ We were together … I forget the rest”. Walt Whitman