Internal Communication Strategy Slide Deck

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An easy-to-use strategy slide deck for internal communicators. The slide deck enables communicators and their colleagues to build a better, more effective communication brief.

Published in: Business, Technology

Internal Communication Strategy Slide Deck

  1. 1. COMMUNICATION STRATEGY SLIDE DECK © Inside Communication 2011 INTERNAL COMMUNICATION
  2. 2. WHAT’S THE OPPORTUNITY? WHAT UNDERLYING BUSINESS ISSUE, PROBLEM OR OPPORTUNITY ARE YOU TRYING TO ADDRESS? PRESERVE. DESTROY. CREATE. 01
  3. 3. 02 THE ROLE OF COMMUNICATION HOW CAN COMMUNICATION HELP YOU TO ADDRESS, RESOLVE OR EXPLOIT THIS SITUATION? BELIEFS. ATTITUDES. BEHAVIOURS.
  4. 4. 03 THE AUDIENCE – WHO ARE THEY? WHAT DO THEY CURRENTLY THINK, FEEL AND DO? WHAT DO YOU WANT THEM TO THINK, FEEL OR DO? AUDIENCE SEGMENTATION.
  5. 5. 04 THE COMMUNICATION OBJECTIVES WHAT SPECIFIC COMMUNICATION OBJECTIVES ARE YOU HOPING TO ACHIEVE FROM THIS CAMPAIGN? SPECIFIC. MEASURABLE. ACHIEVABLE.
  6. 6. 05 KEY MESSAGES WHAT DO YOU WANT TO SAY? WHAT DO THEY WANT TO HEAR? THE “SO WHAT” TEST THE RULE OF THREE.
  7. 7. 06 COMMUNICATION CHANNELS WHICH CHANNELS WILL YOU USE? PAPER, PIXEL OR PERSON? ONE-WAY. TWO-WAY. HORIZONTAL.
  8. 8. 07 TONE OF VOICE WHAT TONE OF VOICE WILL YOUR COMMUNICATION PIECES ADOPT? WORDS. IMAGERY. PERSONALITY.
  9. 9. 08 COMMUNICATION BARRIERS WHAT INTERNAL OBSTACLES MIGHT PREVENT YOU FROM ACHIEVING YOUR PROJECT’S OBJECTIVES? CACOPHONY. CONFLICT. CULTURE.
  10. 10. 09 WHAT ARE THE KEY METRICS? WHICH PERFORMANCE INDICATORS WILL YOU LOOK AT TO GAUGE AND MEASURE YOUR SUCCESS? OUTPUTS. ATTITUDES. ACTIONS. OUTCOMES.
  11. 11. 10 PARAMETERS WHAT ARE THE PARAMETERS FOR THIS COMMUNICATION PROJECT? TIMING. BUDGET. RESOURCES.
  12. 12. Inside Communication is an employee research and communication agency that works to bridge the gap between strategy and results. Our work leads to higher levels of employee engagement, which in turn drives improvement in business performance and profitability. www.insidecommunication.com.au

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