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Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
Enterprise Social Networking Benefits
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Enterprise Social Networking Benefits

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The benefits of enterprise social networking are many and varied. Here we outline just a few of them.

The benefits of enterprise social networking are many and varied. Here we outline just a few of them.

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  • 1. WHEN EMPLOYEES CONNECT, COMPANIES THRIVE. Department P
  • 2. Contents Alignment Collaboration Productivity Innovation Customers Expenses Knowledge Employees Communication Culture Flexibility Agility 03 09 15 21 27 33 39 45 51 57 63 69 The performance and productivity benefits that emerge from deploying an enterprise social network can be substantial. In this document we identify the top twelve business cases and 60 individual use cases.
  • 3. Business Case 1 Alignment YAMMER (2013) 51% of employees reported that they felt more connected to their organisation’s mission and goals. Create
  • 4. Use case 1:1 help employees to see the big picture Connect the dots internally
  • 5. Use case 1:2 shared vision, strategy and objectives Develop shared understanding
  • 6. Use case 1:3 connect the top to the bottom Flatten the organisation’s hierarchy
  • 7. Use case 1:4 improve cross-boundary communication Eliminate internal silos
  • 8. Use case 1:5 help leaders to see and understand what’s happening Improve executive oversight
  • 9. Collaboration JIVE SOFTWARE (2010) Business Case 2 Network users reported a 37% increase in project collaboration. Foster
  • 10. Use case 2:1 encourage people to actively contribute Access cognitive surplus
  • 11. Use case 2:2 break down geographical barriers Enable virtual teams
  • 12. Use case 2:3 collaborate on projects in shared spaces Facilitate cross-functional teamwork
  • 13. Use case 2:4 share data and documents in context Foster internal collaboration
  • 14. Use case 2:5 create more and deliver more Achieve rapid breakthroughs
  • 15. Productivity MCKINSEY GLOBAL INSTITUTE (2012) Business Case 3 Research predicts these networks have the potential to reduce the time spent reading and responding to email by 25-30%. Improve
  • 16. Reduce email overload Use case 3:1 conduct online conversations in context
  • 17. Fewer internal meetings Use case 3:2 resolve issues on the network
  • 18. Find information faster Use case 3:3 reduce time spent looking for ‘stuff’
  • 19. Improve employees’ workflow Use case 3:4 eliminate friction and choke points
  • 20. Streamline work processes Use case 3:5 re-engineer work processes by making them social
  • 21. Innovation MCKINSEY & COMPANY (2013) Business Case 4 Executives reported that, on average, they were able to cut launch schedules by 20%. Drive
  • 22. Crowdsource new ideas and innovations Use case 4:1 access your workforces’ collective wisdom
  • 23. Accelerate launch schedules Use case 4:2 make it happen faster, reduce friction
  • 24. Use case 4:3 connect internal and external communities Increase customer intimacy
  • 25. Use case 4:4 make decisions openly and inclusively Open up the decision-making process
  • 26. Obtain the views of experts Use case 4:5 gain input from internal specialists
  • 27. Customers JIVE SOFTWARE (2010) Business Case 5 Network users reported a 33% increase in their customer satisfaction numbers. Serve
  • 28. Build brand equity Use case 5:1 stay abreast of customer sentiment
  • 29. Reduce number of support calls Use case 5:2 resolve issues in online communities
  • 30. Increase customer satisfaction Use case 5:3 resolve customer problems faster
  • 31. Increase customer retention Use case 5:4 stop customers leaving due to poor service
  • 32. Increase numberof brand advocates Use case 5:5 turn customers into fans
  • 33. Expenses MCKINSEY & COMPANY (2013) Business Case 6 Executives reported that, on average, they were able to achieve a 10% reduction in operating costs. Reduce
  • 34. Use case 6:1 eliminate the need for some travel Reduce travel costs
  • 35. Use case 6:2 drop redundant communication channels Reduce communication costs
  • 36. Use case 6:3 employee satisfaction = employee retention Reduce recruitment costs
  • 37. Use case 6:4 get rid of redundant IT platforms Eliminate legacy systems
  • 38. Use case 6:5 flexible working leads to fewer permanent desks Reduce office space costs
  • 39. Knowledge CHATTER SURVEY (2011) Business Case 7 Network users reported that employees were able to find the information they needed 52% faster. Disseminate
  • 40. Use case 7:1 make it easier to find and share information Facilitate knowledge management
  • 41. Use case 7:2 let employees become the curators of content Highlight the most valuable content
  • 42. Use case 7:3 help employees to find the people with the answers Locate subject matter experts
  • 43. Use case 7:4 capture departing employees’ tacit knowledge Preserve corporate memory
  • 44. Use case 7:5 share effective work processes Propagate your company’s best practice
  • 45. Employees JIVE SOFTWARE (2010) Business Case 8 Network users reported a 30% increase in employee satisfaction. Engage
  • 46. Use case 8:1 Attract top graduate talent the top 10% of graduates expect social technologies
  • 47. Use case 8:2 get new recruits up to speed quicker Accelerate employee on-boarding
  • 48. Use case 8:3 deeper relationships, greater sense of belonging Increase employee satisfaction
  • 49. Use case 8:4 make work literally more engaging Increase employee engagement
  • 50. Use case 8:5 provide a satisfying day-to-day work experience Achieve best employer status
  • 51. Communication JIVE SOFTWARE (2010) Business Case 9 Network users reported that they were able to achieve a 29% increase in executive communication. Enhance
  • 52. Use case 9:1 give employees a voice and a face Improve internal communication
  • 53. Use case 9:2 make the leadership team more accessible Build trust and rapport
  • 54. Use case 9:3 more open communication Enable two-way communication
  • 55. Use case 9:4 disseminate content more efficiently Improve information flow
  • 56. Use case 9:5 help employees to filter communication Reduce communication overload
  • 57. Culture JIVE SOFTWARE (2010) Business Case 10 Network users reported that they were able to achieve a 39% increase in employee connectedness. Refresh
  • 58. Use case 10:1 make it more open and collaborative Reshape corporate culture
  • 59. Use case 10:2 develop a more cohesive corporate culture Foster a one-team culture
  • 60. Use case 10:3 encourage people to become more involved Build a stronger tribe
  • 61. Use case 10:4 less directive and more supportive Inculcate a new management style
  • 62. Use case 10:5 publically acknowledge people’s contribution Facilitate employee recognition
  • 63. Flexibility YAMMER (2013) Business Case 11 68% of employees stated that the process of communicating with colleagues in different locations was now simpler. Enable
  • 64. Use case 11:1 work anytime and anywhere Enable offsite tele-working
  • 65. Use case 11:2 access via laptops, tablets, smartphones Enable mobile devices
  • 66. Use case 11:3 help employees who work from home to collaborate Enable remote workers
  • 67. Use case 11:4 upload and download data on the road Enable field workers
  • 68. Use case 11:5 facilitate offsite deal management Support sales people
  • 69. Agility YAMMER (2013) Business Case 12 80% of employees reported that they felt more informed about what was happening in their organisation. Increase
  • 70. Use case 12:1 increase employee buy-in and commitment Facilitate change management
  • 71. Use case 12:2 look beyond the horizon Sense emerging issues and opportunities
  • 72. Use case 12:3 agree a course of action and respond rapidly Increase organisational agility
  • 73. Use case 12:4 redeploy resources where they’re needed Quickly shift shape
  • 74. Use case 12:5 permanent beta, never stand still Adopt a ‘do and learn’ approach
  • 75. Research sources 1. Alignment Yammer, Business Value Survey (2013) 2. Collaboration Jive Software, The Business Value of Social Business (2010) 3. Productivity McKinsey Global Institute, The Social Economy: Unlocking Value and Productivity Through Social Technologies (2012) 4. Innovation McKinsey & Company, Evolution of The Networked Enterprise (2013) 5. Customers Jive Software, The Business Value of Social Business (2010) 6. Expenses McKinsey & Company, Evolution of The Networked Enterprise (2013) 7. Knowledge Salesforce Chatter, 50 Ways to Transform Every Department with Chatter (2011) 8. Employees Jive Software, The Business Value of Social Business (2010) 9. Communication Jive Software, The Business Value of Social Business (2010) 10. Culture Jive Software, The Business Value of Social Business (2010) 11. Flexibility Yammer, Business Value Survey (2013) 12. Agility Yammer, Business Value Survey (2013)
  • 76. 119 Willoughby Road Crows Nest NSW 2065 Mobile: 0438 250709 Telephone: +61 2 9965 3783 Email: david@departmentp.com.au Web: www.departmentp.com.au David Croston Social Business Strategist Department P

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