The Briefing Room
Twitter Tag: #briefr The Briefing RoomWelcomeHost:Eric Kavanagheric.kavanagh@bloorgroup.com
Twitter Tag: #briefr The Briefing Room!   Reveal the essential characteristics of enterprise software,good and bad!   Prov...
Twitter Tag: #briefr The Briefing RoomMAY: IntegrationJune: DATABASEJuly: CLOUDAugust: HIGH PERFORMANCE ANALYTICS
Twitter Tag: #briefr The Briefing RoomProcessing MonitoringIntegrationMOBILE	M a c h i n e - g e n e r a t e dRFIDSINGLEVI...
Twitter Tag: #briefr The Briefing RoomAnalyst: Barry Devlin Barry Devlin is thefounder and principal of9sight Consulting
Twitter Tag: #briefr The Briefing Room!   Composite Software takes the data virtualization approachto the data integration...
Twitter Tag: #briefr The Briefing RoomDavid BesemerDavid Besemer is the CTO of Composite Software. Forover twenty-five yea...
9© 2013 Composite Software, Inc., Composite ProprietaryData Integration for AnalyticsThe Briefing RoomDavid BesemerCTOComp...
10© 2013 Composite Software, Inc., Composite ProprietaryOTHERBUSINESSESBusiness Leaders Take Advantage of Their DataOBJECT...
11© 2013 Composite Software, Inc., Composite ProprietaryData WarehousesSupplying Data for Analytics Used To Be EasierTheBu...
12© 2013 Composite Software, Inc., Composite ProprietaryData WarehousesOperationalDatabasesEnterpriseApplicationsToday Dat...
13© 2013 Composite Software, Inc., Composite ProprietaryData WarehousesComposite Lets You Take Big Advantage of Your DataO...
14© 2013 Composite Software, Inc., Composite ProprietaryOrganizations That Gain Big Advantage Using Composite
How to Solve the Analyst’s Data Problem
16© 2013 Composite Software, Inc., Composite ProprietaryThe Analyst’s “Data Problem”Find theDataAccesstheDataBuild aSandbo...
17© 2013 Composite Software, Inc., Composite ProprietaryIterate, Iterate, Iterate….. Agility Is CriticalFind theDataAccess...
18© 2013 Composite Software, Inc., Composite ProprietaryAddressing the Analyst’s Data Problem•  Identify local,enterprise ...
19© 2013 Composite Software, Inc., Composite ProprietaryData WarehousesDeployment Options: Analytic Sandboxes & Data HubsO...
20© 2013 Composite Software, Inc., Composite ProprietaryBenefits• Faster time to analysis◦  Simplify access to enterprise ...
21© 2013 Composite Software, Inc., Composite ProprietaryGain More Insights By Leveraging All Your Data$21M in ServicesUpse...
22© 2013 Composite Software, Inc., Composite ProprietaryRespond Faster To Ever Changing Analytics Needs“Hours or Days,Not ...
23© 2013 Composite Software, Inc., Composite ProprietarySave 50-75% Over Data Replication And Consolidation“$4.5M in savin...
24© 2013 Composite Software, Inc., Composite ProprietaryComposite Provides a CompleteAnalytics Data IntegrationSolutionDis...
25© 2013 Composite Software, Inc., Composite ProprietaryData VirtualizationLeadership BlogData VirtualizationCase Study Bo...
THE BIG DATA ADVANTAGE:TAKE BIG ADVANTAGE OF YOUR DATA
Barry Devlin27	Copyright © 2013 9sight Consulting	Founder and Principal9sight Consulting, www.9sight.comDr. Barry Devlin i...
Copyright © 2013 9sight Consulting, All Rights ReservedDr Barry DevlinFounder & Principal9sight ConsultingThe Integration ...
Everybody’s integrating something…always29	Copyright © 2013 9sight Consulting	Integration is the key IT enabler for thebus...
The dilemma is……everybody thinks itssomething differentSo, let’s review…30	Copyright © 2013 9sight Consulting
Prior integration – during data warehouse population§  The original goal – consistency§  Bespoke programming§  Extract ...
§  The Prodigal Son returns –timeliness / agility§  Federation becomesVirtualization§  Also driven by “big data”volume ...
“Where the warehouse ends…” means:§  Logical boundary to thescope and purpose ofthe data warehouse§  Consistency still m...
Concept integration – from information to data§  Data is information dumbed downfor computers§  Information contains the...
Copyright © 2013 9sight Consulting, All Rights ReservedDr Barry DevlinFounder & Principal9sight Consulting
Questions (1)1.  What is Composite’s take on the title of the webinar “Where theWarehouse Ends?”2.  The Analyst’s “Data Pr...
Questions (2)6.  What do you see as the biggest challenges for a business new to datavirtualization? How does Composite ad...
Twitter Tag: #briefr The Briefing Room
Twitter Tag: #briefr The Briefing RoomJune: DATABASEJuly: CLOUDAugust: HIGH PERFORMANCE ANALYTICSUpcoming Topicswww.inside...
Twitter Tag: #briefr The Briefing RoomThank Youfor YourAttention
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Where the Warehouse Ends: A New Age of Information Access

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The Briefing Room with Barry Devlin and Composite Software
Live Webcast May 21, 2013

All good things must come to an end, and even though the data warehouse will remain a prominent force in the information age, the handwriting is all over the enterprise: the center of gravity is moving. Whether due to Big Data or real-time demands, Cloud computing or globalization, today's leading organizations have analytical needs that the warehouse simply cannot accommodate. That's why data virtualization continues to attract attention.

Register for this episode of The Briefing Room to hear veteran Analyst Barry Devlin explain why the traditional model for data warehousing is being outmoded by a range of more flexible methods for accessing and analyzing information assets. He'll be briefed by David Besemer of Composite Software who will discuss how his company's data virtualization platform can be used to provide access to all manner of information sources, including data warehouses, Big Data silos, as well as partner and public data sources on demand.

Visit: http://www.insideanalysis.com

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Where the Warehouse Ends: A New Age of Information Access

  1. 1. The Briefing Room
  2. 2. Twitter Tag: #briefr The Briefing RoomWelcomeHost:Eric Kavanagheric.kavanagh@bloorgroup.com
  3. 3. Twitter Tag: #briefr The Briefing Room!   Reveal the essential characteristics of enterprise software,good and bad!   Provide a forum for detailed analysis of today s innovativetechnologies!   Give vendors a chance to explain their product to savvyanalysts!   Allow audience members to pose serious questions... and getanswers!Mission
  4. 4. Twitter Tag: #briefr The Briefing RoomMAY: IntegrationJune: DATABASEJuly: CLOUDAugust: HIGH PERFORMANCE ANALYTICS
  5. 5. Twitter Tag: #briefr The Briefing RoomProcessing MonitoringIntegrationMOBILE M a c h i n e - g e n e r a t e dRFIDSINGLEVIEWApplications+Web ServicesExcel+Flat filesHadoop+Big DataOLAP Cubes+Data WarehouseXMLRDBMS
  6. 6. Twitter Tag: #briefr The Briefing RoomAnalyst: Barry Devlin Barry Devlin is thefounder and principal of9sight Consulting
  7. 7. Twitter Tag: #briefr The Briefing Room!   Composite Software takes the data virtualization approachto the data integration challenge, providing an agile,relatively low cost solution with rapid deployment andquick iterations!   Its platform unifies data from multiple, disparate sourcesinto a logical virtual data layer and readies data forconsumption!   Composite’s Analytic Sandbox and Analytic Hub allowanalysts the flexibility to perform purposeful analyticsComposite Software
  8. 8. Twitter Tag: #briefr The Briefing RoomDavid BesemerDavid Besemer is the CTO of Composite Software. Forover twenty-five years, David has architected andengineered leading-edge software technologies andcompanies. Before joining Composite he was CTO inresidence for several venture firms, CTO of eStyle andProduct Marketing Director at NeXT Computer. Prior tothat he built program trading systems on Wall Streetand researched natural language processing systems atGE’s Corporate R&D center. David holds a BS incomputer science from Michigan State University andan MS in computer science from RensselaerPolytechnic Institute.
  9. 9. 9© 2013 Composite Software, Inc., Composite ProprietaryData Integration for AnalyticsThe Briefing RoomDavid BesemerCTOComposite Software
  10. 10. 10© 2013 Composite Software, Inc., Composite ProprietaryOTHERBUSINESSESBusiness Leaders Take Advantage of Their DataOBJECTIVES:•  Agility•  Cost Reduction•  Competitive AdvantageBUSINESSLEADERS
  11. 11. 11© 2013 Composite Software, Inc., Composite ProprietaryData WarehousesSupplying Data for Analytics Used To Be EasierTheBusiness
  12. 12. 12© 2013 Composite Software, Inc., Composite ProprietaryData WarehousesOperationalDatabasesEnterpriseApplicationsToday Data for Analytics Presents A Bigger ChallengeTheBusiness“The Cloud”“Big Data”Third Party Data
  13. 13. 13© 2013 Composite Software, Inc., Composite ProprietaryData WarehousesComposite Lets You Take Big Advantage of Your DataOperationalDatabasesEnterpriseApplications “The Cloud”“Big Data”Third Party DataTheBusiness
  14. 14. 14© 2013 Composite Software, Inc., Composite ProprietaryOrganizations That Gain Big Advantage Using Composite
  15. 15. How to Solve the Analyst’s Data Problem
  16. 16. 16© 2013 Composite Software, Inc., Composite ProprietaryThe Analyst’s “Data Problem”Find theDataAccesstheDataBuild aSandboxfor theDataBuild theModelAnalyzetheResultsDeveloptheBusinessInsight“Analysts spend morethan half their time pullingtogether their data”
  17. 17. 17© 2013 Composite Software, Inc., Composite ProprietaryIterate, Iterate, Iterate….. Agility Is CriticalFind theDataAccesstheDataBuild aSandboxfor theDataBuild theModelAnalyzetheResultsDeveloptheBusinessInsight
  18. 18. 18© 2013 Composite Software, Inc., Composite ProprietaryAddressing the Analyst’s Data Problem•  Identify local,enterprise andexternal datasources•  Flexibly group, sortand searchsourcesFind theDataAccesstheDataBuild aSandboxfor theData•  Connect varioussource data typesand data shapes•  Explore live data•  Create a unifieddata model•  Filter, transformand aggregatedata sets•  Selectivelymaterialize intosandbox host
  19. 19. 19© 2013 Composite Software, Inc., Composite ProprietaryData WarehousesDeployment Options: Analytic Sandboxes & Data HubsOperationalDatabasesEnterpriseApplications “The Cloud”“Big Data”Third Party DataAnalyticData HubAnalytic Data Hub•  Agility•  Self-service•  Recurring analyses•  Broader use•  Central controlAnalytic Sandbox•  Agility•  Self-service•  One-off analyses•  Personal use•  Local controlAnalyticSandbox
  20. 20. 20© 2013 Composite Software, Inc., Composite ProprietaryBenefits• Faster time to analysis◦  Simplify access to enterprise and local data◦  Accelerate insight and business impact• Self-service data integration◦  Empower analytic users◦  New role for IT as data provider• Improved data consistency and quality◦  Promote reuse of proven datasets•  Share data integration logic across analytic tools
  21. 21. 21© 2013 Composite Software, Inc., Composite ProprietaryGain More Insights By Leveraging All Your Data$21M in ServicesUpsell Revenue$9M Increase inPlayStation Revenue
  22. 22. 22© 2013 Composite Software, Inc., Composite ProprietaryRespond Faster To Ever Changing Analytics Needs“Hours or Days,Not Weeks or Months…That’s Agility!”“10 Times Faster Response toExecutive InformationRequests”
  23. 23. 23© 2013 Composite Software, Inc., Composite ProprietarySave 50-75% Over Data Replication And Consolidation“$4.5M in savings on firstproject”“Spent 80% Less”
  24. 24. 24© 2013 Composite Software, Inc., Composite ProprietaryComposite Provides a CompleteAnalytics Data IntegrationSolutionDiscoveryActive ClusterComposite Information Server MonitorManagerStudioPerformancePlusAdaptersDevelopmentEnvironmentRuntime ServerEnvironmentManagementEnvironmentXMLPackaged Apps RDBMS Excel Files Data Warehouse OLAP Cubes Hadoop / Big Data XML Docs Flat Files Web ServicesComposite 6.2 Data Virtualization PlatformHuman CapitalManagementGovernance,Risk &ComplianceBusinessIntelligenceCustomerExperienceManagementMergers &AcquisitionsSingle View ofEnterprise DataSupply ChainManagement Analytics
  25. 25. 25© 2013 Composite Software, Inc., Composite ProprietaryData VirtualizationLeadership BlogData VirtualizationCase Study BookFor More InformationData VirtualizationDayAnalyst Webinars &White PapersThe Data VirtualizationChannelData VirtualizationCommunityData VirtualizationMicrositeEnterprise InformationInsight
  26. 26. THE BIG DATA ADVANTAGE:TAKE BIG ADVANTAGE OF YOUR DATA
  27. 27. Barry Devlin27 Copyright © 2013 9sight Consulting Founder and Principal9sight Consulting, www.9sight.comDr. Barry Devlin is a founder of the data warehousing industryand among the foremost authorities worldwide on businessintelligence (BI) and beyond. He is a widely respectedconsultant, lecturer and author of “Data Warehouse—fromArchitecture to Implementation”. Barry has 30 years ofexperience in the IT industry, previously with IBM, as anarchitect, consultant, manager and software evangelist.As founder and principal of 9sight Consulting (www.9sight.com), Barry provides strategic consulting and thought-leadership to buyers and vendors of BI solutions. He iscurrently developing a new architectural model for fullyconsistent business support—from informational tooperational and collaborative—Business Integrated Insight(BI2). Based in Cape Town, South Africa, Barry’s knowledgeand expertise are in demand both locally and internationally.Email: barry@9sight.comTwitter: @BarryDevlin
  28. 28. Copyright © 2013 9sight Consulting, All Rights ReservedDr Barry DevlinFounder & Principal9sight ConsultingThe Integration DilemmaThe Briefing Room, 21 May 2013
  29. 29. Everybody’s integrating something…always29 Copyright © 2013 9sight Consulting Integration is the key IT enabler for thebusiness process… [and] touches andconnects all areas of the business, itscustomers, suppliers and partners.Jason Hill, partner, Glue Reply viahttp://blogs.computerworlduk.com/management-briefing/2012/10/the-dangers-of-taking-your-eye-off-integration/index.htm
  30. 30. The dilemma is……everybody thinks itssomething differentSo, let’s review…30 Copyright © 2013 9sight Consulting
  31. 31. Prior integration – during data warehouse population§  The original goal – consistency§  Bespoke programming§  Extract – Transform – Load (ETL)§  Highly technical focus on dataand process of operational systems§  Reducing in popularity… but notgoing away31 Copyright © 2013 9sight Consulting
  32. 32. §  The Prodigal Son returns –timeliness / agility§  Federation becomesVirtualization§  Also driven by “big data”volume and variety§  Growing in popularity… butnot the only answer32 Copyright © 2013 9sight Consulting Immediate integration – at query time
  33. 33. “Where the warehouse ends…” means:§  Logical boundary to thescope and purpose ofthe data warehouse§  Consistency still matters§  Information and data foranalytics and operationsbeyond this boundary§  Timeliness is key§  For more on this architecturalpicture see: http://bit.ly/OpAn-A2Z33 Copyright © 2013 9sight Consulting CoreReporting& AnalyticDataFastAnalyticDataPrior IntegrationCoreBusinessDataDeepAnalyticInfoSpecialtyAnalyticDataSpecialtyAnalyticDataOperational SystemsMachine-generatedData Process-mediated DataHuman-sourcedInformationBusiness Analytics and Administrative ToolsIntegrated information platformMetadataData Virtualization(Immediate Integration)Events Transactions Communications
  34. 34. Concept integration – from information to data§  Data is information dumbed downfor computers§  Information contains the humancontext§  Integration must first occurconceptually at the business level–  Modeling, text analytics, etc.§  Common metadata needed forprior and immediate integration34 Copyright © 2013 9sight Consulting
  35. 35. Copyright © 2013 9sight Consulting, All Rights ReservedDr Barry DevlinFounder & Principal9sight Consulting
  36. 36. Questions (1)1.  What is Composite’s take on the title of the webinar “Where theWarehouse Ends?”2.  The Analyst’s “Data Problem” has been around forever and everybodyhas claimed to tackle it one time or another. Why would Compositesucceed where others have failed?3.  Conceptually, I understand the distinction you’re making between the“analytic sandbox” and “analytic data hub.” However, in implementationterms, they seem very similar or perhaps even identical. Can youclarify, please?4.  Data virtualization is very much part of the “plumbing business.” Howdo you convince the CMO that it’s as sexy as Hadoop? How do youposition yourself vs. the “Yellow Elephant Solution” to all the world’sdata needs and opportunities?5.  The phrase “self-service data integration” worries me even more than“self-service BI.” Do you really think business users can do this well?How can you help them to do so?36 Copyright © 2013 9sight Consulting
  37. 37. Questions (2)6.  What do you see as the biggest challenges for a business new to datavirtualization? How does Composite address them?7.  I position (roughly) ETL for consistency and data virtualization foragility. How do you see that distinction? Does Composite havefunctions (or plans) that would drive enhanced data consistency in avirtualized environment?8.  You claim 50-75% savings over data replication and consolidation. Isthis a short-term benefit of the first project or is it repeatable? Myobservation is that in the longer term, investment in consistency (viareplication and consolidation) will pay dividends. What is your view?37 Copyright © 2013 9sight Consulting
  38. 38. Twitter Tag: #briefr The Briefing Room
  39. 39. Twitter Tag: #briefr The Briefing RoomJune: DATABASEJuly: CLOUDAugust: HIGH PERFORMANCE ANALYTICSUpcoming Topicswww.insideanalysis.com
  40. 40. Twitter Tag: #briefr The Briefing RoomThank Youfor YourAttention

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