Technically Speaking: How Self-Service Analytics Fosters Collaboration


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The Briefing Room with Wayne Eckerson and Tableau Software

Achieving self-service analytics requires tight collaboration between business users and their technical counterparts. Data sources, interfaces, business rules and governance guard rails must be designed to accommodate particular topical domains, and levels of expertise. The process of creating such customized solutions tends to result in very productive collaboration, not just across the IT-business boundary, but also between and among business users and IT professionals alike.

Check out this episode of The Briefing Room to hear veteran Analyst Wayne Eckerson explain how self-service solutions should be designed and implemented. He'll be briefed by Ellie Fields of Tableau Software who will discuss how to create, adjust and share visualizations that can help you understand and communicate your information effectively.

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Technically Speaking: How Self-Service Analytics Fosters Collaboration

  1. 1. Eric.kavanagh@bloorgroup.comTwitter Tag: #briefr 6/26/12
  2. 2. !   Reveal the essential characteristics of enterprise software, good and bad !   Provide a forum for detailed analysis of today s innovative technologies !   Give vendors a chance to explain their product to savvy analysts !   Allow audience members to pose serious questions... and get answers!Twitter Tag: #briefr
  3. 3. !   June: Intelligence !   July: Disruption !   August: Analytics !   September: Integration !   October: Database !   November: CloudTwitter Tag: #briefr
  4. 4. !  The fundamental role of Business Intelligence technologies is to provide historical, current and predictive views of organizational operations, ultimately leading to better decision making. !  With the availability of data connectivity from the cloud and mobile devices, productivity no longer ends when you step away from the desk. !  Businesses find great advantage when data managers and users can leverage the power of intelligence and analytics from anywhere, anytime – and share those insights across teams.Twitter Tag: #briefr
  5. 5. Wayne Eckerson has been a thought leader in the data warehousing, business intelligence, and performance management fields since 1995. He is a noted keynote speaker, author and blogger, and he consults and conducts workshops on business analytics, performance dashboards, and business intelligence, among other topics. Wayne served as director of education and research at The Data Warehousing Institute (TDWI) where he oversaw the company’s content and training programs and chaired its BI Executive Summit. Wayne is a principal consultant at BI Leader Consulting and the founder of BI Leadership Forum. Wayne is also Director of Research at TechTarget where his popular weekly blog called “Wayne’s World” focuses on industry trends and examines best practices in the application of business intelligence. weckerson@bileader.comTwitter Tag: #briefr
  6. 6. !   Offers BI products aimed at making databases and spreadsheets accessible across the enterprise !   Leverages their patented VizQL to turn queries into visualizations !   Provides browser-based analyticsTwitter Tag: #briefr
  7. 7. Ellie Fields is the Director of Product Marketing at Tableau Software. She has spoken at numerous industry events for business intelligence as well as for data journalism. Prior to Tableau, Ellie worked at Microsoft and in late-stage venture capital. Ellie is a graduate of Rice University and the Stanford Graduate School of Business.Twitter Tag: #briefr
  8. 8. Fostering Collaboration Ellie Fields Senior Director, Product Marketing Tableau Software @eleanorpd
  9. 9. Insert Title Here
  10. 10. Self-Service with Rapid Iterations click click
  12. 12. In-Memory or Live
  13. 13. Across Data Silos
  14. 14. Published in Seconds
  15. 15. Customers A few of the many companies transforming their businesses with Tableau Finance Consumer Media Technology Healthcare Education
  16. 16. Case Study: AAA Allied GroupIT Reports And Changes Took Too LongAAA’s IT team was spending too much time supporting, changing, and altering existingreports along with creating new ones using Crystal Reports. IT VP: “I was desperate tofind a solution that would put report creation in the hands of the people who had the mostinformation about the business.”Tableau Dashboards and Reports Shared Instantly in SharepointTableau installed to automate how information is organized, make it easier to interpret,and automate distribution. All custom reports moved to Tableau, and then individualsconsume through SharePoint portal and manipulate data themselves. •  Broader-range reports allow them to drill down to the information, see information in a more macro viewpoint •  “People collaborating more often because they have information at their fingertips they didn’t have available before.”
  17. 17. What Customers Say
  18. 18. Demonstration
  19. 19. “Making data easy to see and understandis one of the great opportunities of ourtime.” - Christian Chabot, CEO ,Tableau Software
  20. 20. Tableau Architecture Data Data Marts Files Cubes Warehouse Customer data Fast Data SQL MDX Data connectors Engine Connector Connector Repository Main components Data VizQL Application Server Server Server Gateway Gateway/ Load Balancer Clients Desktop Browser Mobile
  21. 21.
  22. 22. Twitter Tag: #briefr
  23. 23. Register Today: Enter Code: TCC12EB ©2012 Tableau Software Inc. All rights reserved.
  24. 24. Self-­‐Service  BI   Wayne  Eckerson   Founder,  BI  Leadership  Forum   Director  of  Research,  TechTarget   25  
  25. 25. Self-­‐service  hierarchies   CONSUMERS   PRODUCERS   •  View   •  Personalize  More  InteracPve   More  IT-­‐oriented  More  AnalyPcal   More  complex     •  Navigate   Expose   •  Assemble   on   •  Modify   Demand   •  CraM   •  Explore   •  Source   •  Model   •  Develop   26  
  26. 26. Self  Service   CONSUMERS   PRODUCERS   •  View   •  Personalize  More  InteracPve   More  IT-­‐oriented  More  AnalyPcal   More  complex     •  Navigate   Casual  Users   •  Assemble   •  Modify   •  CraM   •  Explore   Power  Users   •  Source   •  Model   •  Develop   27  
  27. 27. Ques9ons  •  What  is  Tableau’s  definiPon  of  self-­‐ service?    •  What  setup  does  IT  need  to  do  to   implement  self-­‐service  BI?    •  What  self-­‐service  acPviPes  are  available   to  casual  users?  Power  users?    •  What’s  the  relaPonship  between  casual   and  power  users  in  Tableau’s  vision  of   self-­‐service  BI?   28  
  28. 28. Twitter Tag: #briefr
  29. 29. !   June: Intelligence !   July: Disruption !   August: Analytics !   September: Integration !   October: Database !   November: CloudTwitter Tag: #briefr
  30. 30. Twitter Tag: #briefr