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Focal Point: How to Adjust Your Analytical Lens

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The Briefing Room with Richard Winter and Teradata Aster …

The Briefing Room with Richard Winter and Teradata Aster
Live Webcast Sept. 10, 2013
Watch the archive: https://bloorgroup.webex.com/bloorgroup/lsr.php?AT=pb&SP=EC&rID=7422012&rKey=0aa310c30639970a

The art of analytical discovery hinges on having the right conditions for success. You need the data, tools and the proper perspective. You need the ability to apply various filters at a range of angles in order to shine light on the flecks of gold that live in your data. This is where a combination of algorithms and creative data visualization come in handy.

Register for this episode of The Briefing Room to hear veteran Analyst Richard Winter explain how a robust foundation for analytics is critical for finding insights. He'll be briefed by Chris Twogood of Teradata who will discuss the Aster Discovery Platform, including Aster Lens which has been designed specifically for business users to help facilitate the navigation of big data.

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  • 1. Focal Point – How to Adjust Your Analytical Lens The Briefing Room
  • 2. Welcome Host: Eric Kavanagh eric.kavanagh@bloorgroup.com Twitter Tag: #briefr The Briefing Room
  • 3. Mission !   Reveal the essential characteristics of enterprise software, good and bad !   Provide a forum for detailed analysis of today s innovative technologies !   Give vendors a chance to explain their product to savvy analysts !   Allow audience members to pose serious questions... and get answers! Twitter Tag: #briefr The Briefing Room
  • 4. Topics This Month: ANALYTICS October: DATA PROCESSING November: DATA DISCOVERY & VISUALIZATION Twitter Tag: #briefr The Briefing Room
  • 5. Analytics Data TOOLS Visualization DISCOVERY YREVOCSID Twitter Tag: #briefr PERSPECTIVE The Briefing Room
  • 6. Analyst: Richard Winter Richard Winter is an industry expert in large scale data management and big data, architecture and implementation with over 25 years of experience. As President of WinterCorp, he advises executives on their strategies and critical projects, focusing on scalability, performance and availability in big data, data analytics and data warehousing. Mr. Winter is a frequent author and speaker, and leads seminars and structured workshops on scalability management, including the architecture and selection of big data, analytic data and data warehouse platforms, and on the development of big data solutions. Mr. Winter also has extensive experience in the creation, direction and evaluation of pilot systems; proofs-of-concept; benchmarks; and, other performance measurement and systems engineering projects relating to analytic data platforms and solutions. Twitter Tag: #briefr The Briefing Room
  • 7. Teradata !   Teradata is known for its analytics data solutions with a focus on integrated data warehousing, big data analytics and business applications !   It offers a broad suite of technology platforms and solutions and a wide range of data management applications !   The Teradata Aster Discovery Platform was designed specifically to help business users navigate big data Twitter Tag: #briefr The Briefing Room
  • 8. Guest: Chris Twogood Chris Twogood is Vice President of Product and Services Marketing for Teradata Corporation. He is responsible for marketing Teradata products (database, utilities and platform), Teradata services (professional and customer services), plus technical field sales support teams. Chris has 25 years of experience in the computer industry specializing in data warehousing, decision support, customer management, and appliance platforms. He started his career with NCR in retail Point of Sale solutions (POS), and then moved to AT&T to manage channel development and strategic partners. At Teradata, Chris has had roles that span Strategy, Application Definition, Marketing, Product Requirements/Management, Platform Solutions, and Product Marketing. Twitter Tag: #briefr The Briefing Room
  • 9. ADJUST YOUR ANALYTICAL LENS WITH ASTER DISCOVERY PLATFORM Chris Twogood VP, Product & Services Marketing, Teradata
  • 10. Seeing Your Business in High-Definition Ø  DATA enables INSIGHTS which drive ACTIONS to provide BUSINESS ADVANTAGE thru BETTER DECISIONS Ø  Big Data is DATA. It “adds to” the depth and types of INSIGHTS ... But the rest of the story is the SAME Ø  However, •  the economics have changed, increasing the amount of data you can capture •  the tools have been enhanced, expanding the data types you can analyze •  The architecture framework has evolved so you can use the right tool for the right job 10 9/10/13
  • 11. UNIFIED DATA ARCHITECTURE ERP MANAGE MOVE ACCESS Marketing Marketing Executives Applications Operational Systems SCM INTEGRATED DATA WAREHOUSE CRM Images DATA PLATFORM Business Intelligence Audio and Video Data Mining Frontline Workers Customers Partners Engineers Machine Logs DISCOVERY PLATFORM Math and Stats Data Scientists Text Languages Business Analysts' Web and Social USERS SOURCES APPLICATIONS
  • 12. UNIFIED DATA ARCHITECTURE ERP MANAGE MOVE ACCESS Marketing Marketing Executives Applications Operational Systems SCM INTEGRATED DATA WAREHOUSE CRM Images DATA PLATFORM Business Intelligence Predictive Analytics Business Intelligence Operational Intelligence Audio and Video Machine Logs Text Fast Loading Data Mining Filtering and Processing Online Archival Customers Partners Engineers DISCOVERY PLATFORM Math and Stats Data Scientists Data Discovery Path, graph, time-series analysis Web and Social Frontline Workers Languages Business Analysts' Pattern Detection USERS SOURCES APPLICATIONS
  • 13. TERADATA UNIFIED DATA ARCHITECTURE ERP VIEWPOINT TVI MDM CONNECTORS UNITY SQL-H, UNITY, SMART LOADER Marketing Marketing Executives Applications Operational Systems SCM INTEGRATED DATA WAREHOUSE CRM Images Audio and Video DATA PLATFORM TERADATA DATABASE TERADATA PORTFOLIO FOR HADOOP Business Intelligence Data Mining Frontline Workers Customers Partners Engineers Machine Logs DISCOVERY PLATFORM Math and Stats Data Scientists Text Web and Social TERADATA ASTER DATABASE Languages Business Analysts' USERS SOURCES APPLICATIONS
  • 14. Teradata Aster Discovery Platform DATA SOURCES NonRelational Data MultiStructured Data Structured Data OLTP DBMS’s 14 9/10/13 DISCOVERY Discovery Platform •  Structured and multi-structured data •  Doesn’t require extensive data modeling •  Doesn’t balance the books •  Data quality can be good enough •  No stringent SLAs DISCOVERY TOOLS SQL, MapReduce, Graph, Stats, ML USERS Data Scientist Custom Development Analytic Applications •  Fraud patterns •  Customer behavior •  Digital marketing optimization Business Analyst Business Users
  • 15. Discovery Process Requirements Business Users Data Acquisition Data Preparation Analysis Visualization Data Scientist Rapid Exploration Fail Fast and Discovery More 15 9/10/13
  • 16. Teradata Aster Discovery Platform 5.10 16 9/10/13
  • 17. What’s New – Aster Discovery Platform 5.10 Aster Lens Interactive Web Application that enables: Ø  Enterprise consumers to find, view and share insights generated by Data Analysts Ø  Data Analysts to publish results of analytics performed on Teradata Aster Discovery Platform Ø  Organizations to move from big data science experiments to increasing business impact 17 9/10/13
  • 18. ASTER LENS DEMO
  • 19. Coming Soon…Aster Discovery Platform 6 Next Generation Discovery Platform Architecture ”Industry’s First Purpose-Built Platform for Big Data Analytics & Discovery” Ø  New Processing & Storage Architecture for Discovery Ø  New Integrated Analytic Engines Ø  New Data Store 19 9/10/13
  • 20. What’s New – Teradata Portfolio For Hadoop TERADATA PORTFOLIO FOR HADOOP ”Taking Hadoop from Silicon Valley to Main Street” • Most Trusted and Flexible Hadoop Platforms for Your Next-Generation Unified Data Architecture™ 1.  Teradata Aster Big Analytics Appliance 2.  Teradata Appliance for Hadoop 3.  Teradata Commodity Offering with Dell 4.  Hortonworks Data Platform software-only support resell • Complete consulting and training capability > Big Analytics Services—across the UDA > Data Integration Optimization—ETL, ELT across the UDA > Hadoop deployment and mentoring > Teradata delivering Hortonworks training > Hadoop Managed Services—operations and administration • Customer Support for Hadoop > World-class Teradata customer support, backed by Hortonworks 20 9/10/13
  • 21. TERADATA ASTER WINS STEVIE PEOPLE'S CHOICE AWARD FOR FAVORITE NEW PRODUCT OF 2013 FAVORITE BUSINESS INTELLIGENCE SOFTWARE TERADATA ASTER DISCOVERY PLATFORM 5.10 21 9/10/13
  • 22. Q&A 22 9/10/13
  • 23. Perceptions & Questions Analyst: Richard Winter Twitter Tag: #briefr The Briefing Room
  • 24. W I N T E R C O R P Data Discovery The Path to Value from Data Richard Winter WinterCorp September 10, 2013 V1 THE LARGE SCALE DATA MANAGEMENT EXPERTS
  • 25. How Do We Get Significant Additional Value from Data? 1.  New  Insights 2.  New  Analytics  or  Tools 3.  New  Data WINTERCORP: THE LARGE SCALE DATA MANAGEMENT EXPERTS ©  2010,  2011,  2012    WINTER  CORPORATION,  CAMBRIDGE  MA.    ALL  RIGHTS  RESERVED. ©2010 Winter Corporation. All AMBRIDGEReserved. ©  2012,  2013    WINTER  CORPORATION,  C Rights  MA.    ALL  RIGHTS  RESERVED. 25!
  • 26. What is Data Discovery? New   Insights New   Algorithms Discover Imple-­‐‑ ment Business   Results New  Tools New  Data •  Improved  Business  Process •  New  product  or  strategy •  More  effective  decisions WINTERCORP: THE LARGE SCALE DATA MANAGEMENT EXPERTS ©  2010,  2011,  2012    WINTER  CORPORATION,  CAMBRIDGE  MA.    ALL  RIGHTS  RESERVED. ©2010 Winter Corporation. All AMBRIDGEReserved. ©  2012,  2013    WINTER  CORPORATION,  C Rights  MA.    ALL  RIGHTS  RESERVED. 26!
  • 27. What is Different Lately? 1.  Many  new  sources  &  types  of  data 2.  New  economics 3.  New  analytical  tools 4.  New  visualization  tools 5.  Huge  volumes WINTERCORP: THE LARGE SCALE DATA MANAGEMENT EXPERTS ©  2010,  2011,  2012    WINTER  CORPORATION,  CAMBRIDGE  MA.    ALL  RIGHTS  RESERVED. ©2010 Winter Corporation. All AMBRIDGEReserved. ©  2012,  2013    WINTER  CORPORATION,  C Rights  MA.    ALL  RIGHTS  RESERVED. 27!
  • 28. Where Does Discovery Occur? Hadoop Storage Processing/Refining Archiving Analytics Discovery   Platform Data   Warehouse Analytics Repeatable  Use Query Reporting Decisioning Analytics WINTERCORP: THE LARGE SCALE DATA MANAGEMENT EXPERTS ©  2010,  2011,  2012    WINTER  CORPORATION,  CAMBRIDGE  MA.    ALL  RIGHTS  RESERVED. ©2010 Winter Corporation. All AMBRIDGEReserved. ©  2012,  2013    WINTER  CORPORATION,  C Rights  MA.    ALL  RIGHTS  RESERVED. 28!
  • 29. Questions 1.  You  have  defined  a  role  for  a  discovery  platform,  separate  from   Hadoop  and  also  separate  from  the  data  warehouse.  But  both   Hadoop  and  the  data  warehouse  provide  data  analytics.  What   does  the  customer  get  from  the  separate  discovery  platform  that  is   not  readily  available  elsewhere?    In  other  words,  what  is  the   benefit  of  having  a  separate  platform  for  discovery?   2.  What  types  of  data  is  the  Aster  platform  able  to  store  and  analyze   efficiently?  For  example,  does  it  have  any  special  capabilities  for   text  analytics?  Image? 3.  A  central  idea  in  discovery  is  that  new  sources  of  data  are  readily   explored.  How  does  the  Aster  platform  make  that  especially   easy?  And  how  do  customers  govern  their  discovery  environment   to  keep  it  from  becoming  difficult? WINTERCORP: THE LARGE SCALE DATA MANAGEMENT EXPERTS ©  2010,  2011,  2012    WINTER  CORPORATION,  CAMBRIDGE  MA.    ALL  RIGHTS  RESERVED. ©2010 Winter Corporation. All AMBRIDGEReserved. ©  2012,  2013    WINTER  CORPORATION,  C Rights  MA.    ALL  RIGHTS  RESERVED. 29!
  • 30. Questions 4.  In  data  discovery,  it  is  important  to  fail  fast  and  go  on  to  the  next   possibility.  How  does  the  Aster  platform  help  with  this  problem? 5.  Data  visualization  is  an  important  aspect  of  data  discovery:   sometimes  when  the  investigator  sees  the  visualization,  the  key   insight  follows.  Can  you  speak  to  some  of  the  new  and  distinct   visualizations? 6.  Aster  features  SQL/MR,  a  unique  integration  of  SQL  and   MapReduce.  Several  other  platforms  offer  one  or  both  of  these,   but  not  integrated.  Can  you  give  an  example  where  the   integration  of  the  two  adds  really  significant  value  for  the   customer? WINTERCORP: THE LARGE SCALE DATA MANAGEMENT EXPERTS ©  2010,  2011,  2012    WINTER  CORPORATION,  CAMBRIDGE  MA.    ALL  RIGHTS  RESERVED. ©2010 Winter Corporation. All AMBRIDGEReserved. ©  2012,  2013    WINTER  CORPORATION,  C Rights  MA.    ALL  RIGHTS  RESERVED. 30!
  • 31. Twitter Tag: #briefr The Briefing Room
  • 32. Upcoming Topics September: ANALYTICS October: DATA PROCESSING November: DATA DISCOVERY & VISUALIZATION www.insideanalysis.com Twitter Tag: #briefr The Briefing Room
  • 33. Thank You for Your Attention Twitter Tag: #briefr The Briefing Room