The Briefing Room
Welcome                       Host:                       Eric Kavanagh                       eric.kavanagh@bloorgroup.com...
Mission  !   Reveal the essential characteristics of enterprise software,      good and bad  !   Provide a forum for detai...
FEBRUARY: Analytics     March: OPERATIONAL INTELLIGENCE                       April: INTELLIGENCE                       Ma...
Analytics    Flexibility        Accessibility    IntegrityTwitter Tag: #briefr                   The Briefing Room
Analyst: Robin Bloor                         Robin Bloor is                       Chief Analyst at                       T...
Birst    ! Birst offers a SaaS-based, multi-tenant BI platform; it can      also be deployed on-premise    !   The Birst s...
Brad Peters   Brad Peters is the CEO and co-founder of   Birst. Brad has spent the last 10 years building   analytics prod...
REIN	  IN	  DATA	  CHAOS:	  BRINGING	  FLEXIBLE	  GOVERNANCE	  TO	  ALL	                DATA	  SOURCES	                   ...
BI	  AS	  ORIGINALLY	  CONCEIVED	           •  A	  centralized	  data	  warehouse	           •  Data	  is	  “clean”	  and	...
X	  BI	  AS	  ORIGINALLY	  CONCEIVED	             Except	  It	  Doesn’t	  Work	  As	  AdverDsed	             • Does	  not	...
BI	  VERSION	  2.0	  -­‐	  HUB	  AND	  SPOKE	           •  Warehouse	  is	  a	  “staging	  area”	           •  Departments...
X	  BI	  VERSION	  2.0	  -­‐	  HUB	  AND	  SPOKE	            Except	  It	  Also	  Doesn’t	  Work	             • Scales	  s...
WHAT	  REALLY	  HAPPENS	           Business	  Users	  “Go	  Rogue”	     Extracts	  Are	  Taken	  And	                     ...
WHAT	  REALLY	  HAPPENS	            • Really	  need	  an	  environment	  that	  can	  host	  mulJple	  	              diffe...
MANAGED	  DATA	  MASHUPS	  16	  
BIRST	  ARCHITECTURE	  17	  
Example:	  Sales	  AnalyJcs	  Datamart	  (Birst	  Managed)	  
CreaJng	  a	  package	  
Simple	  campaign	  data	  source	  loaded	  separately	  in	  self-­‐contained	  space	  
Import	  Contacts	  and	  Sales	  OpportuniJes	  Package	  
Use	  Birst	  Modeling	  to	  link	  Package	  Objects	  to	  New	  Campaign	  Data	  Source	  
End-­‐user	  can	  select	  columns	  from	  either	  place	  seemlessly	                                              Met...
ABOUT	  BIRST	       Key	  Birst	  Facts	       •  #1	  Cloud	  BI	  Provider	  Market	  &	  Product	  Leader	       •  Ov...
FIND	  OUT	  MORE	  Test	  Drive	  Birst	  Express	    •  Register	  at	  birst.com/express	  	  Join	  a	  Birst	  live	 ...
Perceptions & Questions                       Analyst:                       Robin BloorTwitter Tag: #briefr              ...
The Bloor Group
Data Pools and Flows          DATA POOLS                     DATA FLOWS    !   Transactional databases   !   Data integrat...
Data Flow Processes    HADOOP/DBMS (QUERIES)               ETL                            CLEANSING                       ...
The Data Flow Analytics Issue                                The Bloor Group
The ChallengeAnd at the same time, the data has to move as fast  as possible…                                        The B...
The ChallengeAnd at the same time, the data has to move as fast  as possible…    THIS IS NOT SO EASY TO ACHIEVE           ...
Questions  !   In my presentation I highlight the issue of    “repetitive self-service.” Is this something that Birst    c...
Questions  !   How does Birst fit data governance in with the flow    of data?  !   Which types of business/size of busine...
Twitter Tag: #briefr   The Briefing Room
Upcoming Topics   This month: Analytics   March: Operational          Intelligence   April: Intelligence   May: Integratio...
Thank You                                                        for Your                                                 ...
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Enabling Flexible Governance for All Data Sources

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The Briefing Room with Robin Bloor and Birst
Live Webcast on Feb. 5, 2013

All the effort that goes into data governance can quickly be lost if effective guard rails aren't in place. However, end users invariably need additional data sets in order to get a complete picture of what's happening. All too often, some or all of those additional data sources have not yet run the gauntlet of governance. Striking a balance between core and contextual data can help ensure that your business stays on top of opportunities without straying from the path.

Check out this episode of The Briefing Room to learn from veteran Analyst Dr. Robin Bloor, who will explain the nuances of integrating governed and ungoverned data in ways that business users can easily leverage. He'll be briefed by Brad Peters of Birst who will demonstrate how managed data mashups can provide the kind of flexibility and agility that can lead to valuable insights. He'll explain how Birst's architecture can significantly lighten the load on IT without sacrificing data integrity, security or governance.

Visit: http://www.insideanalysis.com

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Enabling Flexible Governance for All Data Sources

  1. 1. The Briefing Room
  2. 2. Welcome Host: Eric Kavanagh eric.kavanagh@bloorgroup.comTwitter Tag: #briefr The Briefing Room
  3. 3. Mission !   Reveal the essential characteristics of enterprise software, good and bad !   Provide a forum for detailed analysis of today s innovative technologies !   Give vendors a chance to explain their product to savvy analysts !   Allow audience members to pose serious questions... and get answers!Twitter Tag: #briefr The Briefing Room
  4. 4. FEBRUARY: Analytics March: OPERATIONAL INTELLIGENCE April: INTELLIGENCE May: INTEGRATIONTwitter Tag: #briefr The Briefing Room
  5. 5. Analytics Flexibility Accessibility IntegrityTwitter Tag: #briefr The Briefing Room
  6. 6. Analyst: Robin Bloor  Robin Bloor is Chief Analyst at The Bloor Group robin.bloor@bloorgroup.comTwitter Tag: #briefr The Briefing Room
  7. 7. Birst ! Birst offers a SaaS-based, multi-tenant BI platform; it can also be deployed on-premise !   The Birst solution is capable of unifying siloed technologies, automating data management and providing agile enterprise-class analytics ! Birst’s approach enables self-service analytics by allowing business users to manage and add new data sources, create custom dashboards and collaborate across the organizationTwitter Tag: #briefr The Briefing Room
  8. 8. Brad Peters Brad Peters is the CEO and co-founder of Birst. Brad has spent the last 10 years building analytics products and solutions. Prior to working at Birst, he helped found and later led the Analytics product line at Siebel Systems, which forms the basis of Oracle’s current OBIEE product family. Brad started his career as an investment banker for Morgan Stanley in the New York M&A practice. Brad regularly blogs for Forbes.com where he writes about Cloud and business software related issues.Twitter Tag: #briefr The Briefing Room
  9. 9. REIN  IN  DATA  CHAOS:  BRINGING  FLEXIBLE  GOVERNANCE  TO  ALL   DATA  SOURCES     Brad  Peters   CEO  and  Co-­‐Founder   February  5,  2013  
  10. 10. BI  AS  ORIGINALLY  CONCEIVED   •  A  centralized  data  warehouse   •  Data  is  “clean”  and  run  through  rigorous  checks   •  IT  is  the  steward  of  master  data  10  
  11. 11. X  BI  AS  ORIGINALLY  CONCEIVED   Except  It  Doesn’t  Work  As  AdverDsed   • Does  not  scale  organizaJonally   • Very  inflexible   • IT  cannot  possibly  take  responsibility  for  all  data   • For  users  where  100%  of  their  data  is  not  in  the  warehouse,   they  must  resort  to  extracts   •  A  centralized  data  warehouse   •  Data  is  “clean”  and  run  through  rigorous  checks   •  IT  is  the  steward  of  master  data  11  
  12. 12. BI  VERSION  2.0  -­‐  HUB  AND  SPOKE   •  Warehouse  is  a  “staging  area”   •  Departments  build  their  own  data  sets   •  IT  is  the  steward  of  master  data  12  
  13. 13. X  BI  VERSION  2.0  -­‐  HUB  AND  SPOKE   Except  It  Also  Doesn’t  Work   • Scales  slightly  beRer   • Hugely  labor  and  integraJon  intensive   • Requires  deep  technical  skill  at  mart  level   • Loss  of  central  data  integrity   • Latency   • Loss  of  control  and  governance   •  Warehouse  tandards  for  uJlizing  central  data   • No  s is  a  “staging  area”   •  Departments  build  their  own  data  sets   • No  “single  version  of  truth” •  IT  is  the  steward  of  master  data  13  
  14. 14. WHAT  REALLY  HAPPENS   Business  Users  “Go  Rogue”   Extracts  Are  Taken  And   Combined  With  Local  Data     In  Excel  For  One-­‐off  Analysis   • No single version of truth • Infrequent analysis and stale data14  
  15. 15. WHAT  REALLY  HAPPENS   • Really  need  an  environment  that  can  host  mulJple     different  sets  of  data  –  some  high  quality,  some  not   • That  allows  IT  to  manage  their  data   • But  allows  other  organizaJons  to  self-­‐serve  with     their  own  data  AND,  most  importantly,  combine     these  data  sets     Business  Uneed  a  mRogue”   analyJcs  infrastructure  with     • I.e.  You   sers  “Go  ulJ-­‐tenant   Extracts  Are  Taken  And   Combined  With  Local  Data     that  allows  business  users  to  manage  their  own  data  nalysis   In  Excel  For  One-­‐off  A • No single version of truth • Infrequent analysis and stale data15  
  16. 16. MANAGED  DATA  MASHUPS  16  
  17. 17. BIRST  ARCHITECTURE  17  
  18. 18. Example:  Sales  AnalyJcs  Datamart  (Birst  Managed)  
  19. 19. CreaJng  a  package  
  20. 20. Simple  campaign  data  source  loaded  separately  in  self-­‐contained  space  
  21. 21. Import  Contacts  and  Sales  OpportuniJes  Package  
  22. 22. Use  Birst  Modeling  to  link  Package  Objects  to  New  Campaign  Data  Source  
  23. 23. End-­‐user  can  select  columns  from  either  place  seemlessly   Metadata  coming  from  parent   space   Metadata  coming  from  child  space  
  24. 24. ABOUT  BIRST   Key  Birst  Facts   •  #1  Cloud  BI  Provider  Market  &  Product  Leader   •  Over  1,000  organizaJons  rely  on  Birst  across  all  verJcals   •  Direct  customers   •  ISV’s  for  embedded  analyJcs   •  Typical  deployment  have  mulJple  data  sources  with  large  data   volumes  (>100’s  M  records)  Slide  24  
  25. 25. FIND  OUT  MORE  Test  Drive  Birst  Express   •  Register  at  birst.com/express    Join  a  Birst  live  demo     •  Register  at  birst.com/livedemo    Contact  us   •  Email:  info@birst.com   •  Phone:    (866)  940-­‐1496  Slide  25  
  26. 26. Perceptions & Questions Analyst: Robin BloorTwitter Tag: #briefr The Briefing Room
  27. 27. The Bloor Group
  28. 28. Data Pools and Flows DATA POOLS DATA FLOWS !   Transactional databases !   Data integration flows !   Data warehouse !   External streams !   Operational data store !   Emails, texts, etc. ! Hadoop !   Log files !   Data marts !   RFID, embedded sensors !   Desktop data !   People data (social media) !   Archiving The Bloor Group
  29. 29. Data Flow Processes HADOOP/DBMS (QUERIES) ETL CLEANSING GOVERNANCE SECURITY BI/ANALYTICS The Bloor Group
  30. 30. The Data Flow Analytics Issue The Bloor Group
  31. 31. The ChallengeAnd at the same time, the data has to move as fast as possible… The Bloor Group
  32. 32. The ChallengeAnd at the same time, the data has to move as fast as possible… THIS IS NOT SO EASY TO ACHIEVE The Bloor Group
  33. 33. Questions !   In my presentation I highlight the issue of “repetitive self-service.” Is this something that Birst can cater for? !   Performance is in our view increasingly becoming a factor in “data flow management.” How does Birst scale to meet escalating performance demands? !   Can you describe the nature of the automated multi- dimensional database – what workloads does it optimize? The Bloor Group
  34. 34. Questions !   How does Birst fit data governance in with the flow of data? !   Which types of business/size of business do you see as most suited to this capability? !   Which companies/products do you regard as competitors (either direct or near)? !   Which companies/products do you partner with? !   Does Birst offer this as an appliance? The Bloor Group
  35. 35. Twitter Tag: #briefr The Briefing Room
  36. 36. Upcoming Topics This month: Analytics March: Operational Intelligence April: Intelligence May: Integration www.insideanalysis.comTwitter Tag: #briefr The Briefing Room
  37. 37. Thank You for Your AttentionCertain images and/or photos on this page are the copyrighted property of 123RF Limited, their Contributors or Licensed Partners and are being used withpermission under license. These images and/or photos may not be copied or downloaded without permission from 123RF Limited.Twitter Tag: #briefr The Briefing Room

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