Grab some coffee and enjoy
the pre-show banter before
the top of the hour!
Data Discovery and BI: Is There Really a Difference?

The Briefing Room
Welcome

Host:
Eric Kavanagh
eric.kavanagh@bloorgroup.com

Twitter Tag: #briefr

The Briefing Room
Mission

!   Reveal the essential characteristics of enterprise software,
good and bad
!   Provide a forum for detailed an...
Topics

This Month: INNOVATORS
January: ANALYTICS
February: BIG DATA
2014 Editorial Calendar at

www.insideanalysis.com/we...
Data Discovery & Visualization

INNOVATORS
Twitter Tag: #briefr

The Briefing Room
Analyst: John O’Brien

John O’Brien is
Principal and CEO of
Radiant Advisors	
	

Twitter Tag: #briefr

The Briefing Room
Birst
! Birst offers a SaaS-based, multi-tenant BI and data
discovery platform; it can also be deployed on-premise
!   The...
Guest: Southard Jones
Brad Peters is the CEO and co-founder of Birst. Brad has spent the last
10 years building analytics ...
Enterprise-caliber Cloud BI

DATA DISCOVERY VS BI

What is the difference.
What do you need.

How do they relate.
WHAT DRIVES NEED FOR
DIFFERENT TOOLS?
Data Discovery

Users

Use Case
Give 

data 

business 

context

•  A few applicati...
WHY ARE THEY SEPARATE?
Use Cases

Users

Data Discovery & Enterprise BI
Explore &
visualize 

data
relationships

•  A few...
VISUAL ANALYTIC SILOS: "

4 FAST ANSWERS TO 1 QUESTION 
Why did western region revenue drop unexpectedly last quarter?

Re...
LOGICAL LAYER:"
1 ACCURATE & FAST ANSWER TO 1 QUESTION



Logical	
  Layer	
  

Why did western region revenue drop unexpe...
ENTERPRISE CALIBER CLOUD BI
Private Cloud

Finance	
  Data	
  
	
  
CRM	
  Data	
  
	
  
OperaAons	
  
Data	
  
	
  
More	...
WHO IS BIRST
•  Enterprise-Caliber BI Platform
– born in the cloud
•  4,000+ organizations rely on
Birst across all vertic...
DIFFERENT TOOLS FOR
DIFFERENT USE CASES
Data	
  

Use	
  Case	
  

Example	
  

Why	
  Discovery	
  

A	
  few	
  tables	
...
Perceptions & Questions

Analyst:
John O’Brien

Twitter Tag: #briefr

The Briefing Room
19

DATA DISCOVERY
AND BI
Is there really a difference?

Inside Analysis – The Briefing Room with Birst
December 3, 2013
J...
Data Discovery and BI: Is there really a difference?

BI AND DISCOVERY PROCESS
BI Process

Discovery Process

•  Defining ...
Data Discovery and BI: Is there really a difference?

CHARACTERISTICS OF DISCOVERY
Enable Highly Iterative

Access, assemb...
Data Discovery and BI: Is there really a difference?

NEW FOR DISCOVERY

Governing People, Roles, Responsibilities
Define ...
Data Discovery and BI: Is there really a difference?

UNLOCKING VALUE WITH MANY USERS
More
Analysts

Many Many
Consumers

...
Data Discovery and BI: Is there really a difference?

GOVERNING SEMANTIC CONTEXT
Context leveraged

Context(s) leveraged

...
Data Discovery and BI: Is there really a difference?

GOVERNING SEMANTIC CONTEXT
Structured

BI Tools
Direct access

Conte...
Data Discovery and BI: Is there really a difference?

DISCOVERY IN THE BI PROCESS
Many More Analysts

Iterate

More
Analys...
For more information
www.RadiantAdvisors.com
Twitter:

@RadiantAdvisors #ModernBI #RediscoveringBI

RSS:

feed://radiantad...
Inside Analysis – Birst

ANALYST QUESTIONS
A Birst differentiator is your Cloud based approach. 
1.  Do you access, load, ...
Twitter Tag: #briefr

The Briefing Room
Upcoming Topics

This Month: INNOVATORS
January: ANALYTICS
February: BIG DATA
2014 Editorial Calendar at

www.insideanalys...
Thank You
for Your
Attention

Twitter Tag: #briefr

The Briefing Room
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Data Discovery and BI - Is there Really a Difference?

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The Briefing Room with John O'Brien and Birst
Live Webcast Dec. 3, 2013
Watch the archive: https://bloorgroup.webex.com/bloorgroup/lsr.php?AT=pb&SP=EC&rID=7869542&rKey=1f6574abc879ca42

While the disciplines of business intelligence and discovery certainly overlap, there are key distinctions between the two, both in terms of design point and user interface. While traditionally it is believed different architectures are required to address these differing analytic needs, is that really the case? Or is discovery simply another key capability within an overall BI platform?

Register for this episode of The Briefing Room to learn from veteran Analyst John O'Brien of Radiant Advisors as he outlines best practices for enabling high-quality business intelligence and discovery, and the architectural capabilities to enable both. He'll be briefed by Brad Peters of Birst who will tout his company's cloud BI platform. In particular, Peters will demonstrate how the Birst architecture was especially designed for enterprise-caliber BI and argue for a more inclusive future BI architecture.

Visit InsideAnalysis.com for more information

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Data Discovery and BI - Is there Really a Difference?

  1. 1. Grab some coffee and enjoy the pre-show banter before the top of the hour!
  2. 2. Data Discovery and BI: Is There Really a Difference? The Briefing Room
  3. 3. Welcome Host: Eric Kavanagh eric.kavanagh@bloorgroup.com Twitter Tag: #briefr The Briefing Room
  4. 4. Mission !   Reveal the essential characteristics of enterprise software, good and bad !   Provide a forum for detailed analysis of today s innovative technologies !   Give vendors a chance to explain their product to savvy analysts !   Allow audience members to pose serious questions... and get answers! Twitter Tag: #briefr The Briefing Room
  5. 5. Topics This Month: INNOVATORS January: ANALYTICS February: BIG DATA 2014 Editorial Calendar at www.insideanalysis.com/webcasts/the-briefing-room Twitter Tag: #briefr The Briefing Room
  6. 6. Data Discovery & Visualization INNOVATORS Twitter Tag: #briefr The Briefing Room
  7. 7. Analyst: John O’Brien John O’Brien is Principal and CEO of Radiant Advisors Twitter Tag: #briefr The Briefing Room
  8. 8. Birst ! Birst offers a SaaS-based, multi-tenant BI and data discovery platform; it can also be deployed on-premise !   The Birst solution is capable of unifying siloed technologies, automating data management and providing agile enterprise-class analytics ! Birst’s approach enables self-service analytics and data discovery by allowing business users to manage and add new data sources, create custom dashboards and collaborate across the organization Twitter Tag: #briefr The Briefing Room
  9. 9. Guest: Southard Jones Brad Peters is the CEO and co-founder of Birst. Brad has spent the last 10 years building analytics products and solutions. Prior to working at Birst, he helped found and later led the Analytics product line at Siebel Systems, which forms the basis of Oracle’s current OBIEE product family. Brad started his career as an investment banker for Morgan Stanley in the New York M&A practice. Brad regularly blogs for Forbes.com where he writes about Cloud and business software related issues. Southard Jones is Birst’s VP, Product Strategy. Southard was previously the Vice President of Products at SCIenergy, a leading provider of Energy Management Analytics to commercial buildings, where he transformed product and go-to-market strategy leading the company to a five-fold growth in quarterly ACV bookings. Prior to SCIenergy, as Vice President of Products he led Right90, a pioneer in SaaS sales forecasting, from startup to acquisition. His software career started at Siebel where he ran Performance Management and Workforce Analytics product lines in Siebel’s fastest growing business unit, Siebel Analytics. Twitter Tag: #briefr The Briefing Room
  10. 10. Enterprise-caliber Cloud BI DATA DISCOVERY VS BI What is the difference. What do you need. How do they relate.
  11. 11. WHAT DRIVES NEED FOR DIFFERENT TOOLS? Data Discovery Users Use Case Give 
 data 
 business 
 context •  A few application tables •  Single spreadsheets •  Business databases Explore & visualize 
 data relationships Financial Analyst Give 
 data 
 business 
 context Create analytic applications Knowledge Worker Data Analyst Knowledge Worker Enterprise BI •  Enterprise applications •  Multiple disparate sources •  Home-grown applications Give data 
 analytic and historical structure Use analytics as part of daily business process Operations Manager Executive Reporting Manager 11
  12. 12. WHY ARE THEY SEPARATE? Use Cases Users Data Discovery & Enterprise BI Explore & visualize 
 data relationships •  A few application tables •  Single spreadsheets •  Business databases Give 
 data 
 business 
 context •  Enterprise applications •  Multiple disparate sources •  Home-grown applications Give data 
 analytic and historical structure Create analytic applications Use Analytics as part of daily process Financial Analyst Data Analyst Knowledge Worker Operations Manager Executive Reporting Manager 12
  13. 13. VISUAL ANALYTIC SILOS: " 4 FAST ANSWERS TO 1 QUESTION Why did western region revenue drop unexpectedly last quarter? Revenue = Qty * Price (ship date) Revenue = Qty * Price (delivery date) Revenue = Qty * Price * Discount (ship date) Revenue = Qty * Price * Discount (delivery date) Does anyone even know exactly what our western region revenue was last quarter? 13
  14. 14. LOGICAL LAYER:" 1 ACCURATE & FAST ANSWER TO 1 QUESTION Logical  Layer   Why did western region revenue drop unexpectedly last quarter? Revenue = Qty * Price * Discount (delivery date) Inventory stock-outs in select retail stores resulted in unexpected backlog on lower revenue 14
  15. 15. ENTERPRISE CALIBER CLOUD BI Private Cloud Finance  Data     CRM  Data     OperaAons   Data     More  Data   (SQL,  XML,   File,  MDX)   Public Cloud Appliance Live  Query   Automated Warehouse Data  Extract   Discovery   ODS   Web-based published Unified   Logical   Model   DW   Dashboards   mobile Reports   Sandbox   embedded Sandbox   PredicAve   real-time *patented automation 15
  16. 16. WHO IS BIRST •  Enterprise-Caliber BI Platform – born in the cloud •  4,000+ organizations rely on Birst across all verticals •  Founded by Siebel Analytics veterans •  60+ Strategic Partners “ No. 1 in product functionality and customer (that is, product quality, no problems with software, support) and sales experience.” 16
  17. 17. DIFFERENT TOOLS FOR DIFFERENT USE CASES Data   Use  Case   Example   Why  Discovery   A  few  tables  and   addiAonal  flat  files   Explore  new  data   relaAonships   Product  manager  explores  idea  of   launching  new  product   Rapid  Ame  to  explore  and   play  with  mulAple  possibiliAes   Large  flat  files   Ad-­‐hoc  discovery   on  new  data   MarkeAng  analyst  reviews     Rapid  Ame  to  access  new  data   and  build  one-­‐off  analysis   A  few  applicaAon   tables   Explore  analyAcs   for  future   dashboards   Sales  operaAons  explores  CRM   data  for  dashboard  ideas   Quick  turn-­‐around  and   iteraAon  on  analyAc  design   Data   Use  Case   Example   Why  BI   Hundreds  of   Create  analyAc   applicaAons  tables   applicaAons   Sales  ops  creates  dashboards   from  CRM  for  sales  reps  to   manage  day-­‐to-­‐day   Transform  transacAonal  data   to  analyAc  data  and  deliver   reusable  &  secure  dashboards   TransacAonal   applicaAon  data   Analyze  the   velocity  of  your   business   Ops  manager  analyze  speed  of  an   order  through  manufacturing   Ability  to  capture  history  and   compare  to  current   performance   Disparate  sources   with  different   structures   Analyze  business   Analyze  and  manage  cross-­‐ across  applicaAons   funcAonal  KPIs  like  customer   lifeAme  value   Data  integraAon  and  ability  to   handle  changes  in   organizaAonal  dimensions   17
  18. 18. Perceptions & Questions Analyst: John O’Brien Twitter Tag: #briefr The Briefing Room
  19. 19. 19 DATA DISCOVERY AND BI Is there really a difference? Inside Analysis – The Briefing Room with Birst December 3, 2013 John O’Brien | Principal Analyst and CEO, Radiant Advisors @obrienjw @radiantadvisors john.obrien@radiantadvisors.com © Copyright 2013 Radiant Advisors. All Rights Reserved v1.10.000
  20. 20. Data Discovery and BI: Is there really a difference? BI AND DISCOVERY PROCESS BI Process Discovery Process •  Defining business goals metrics •  Analyzing business processes •  Identifying operational data •  Define business logic and rules •  Define mapping and quality rules •  Clear business goal (mission) •  Inherent business knowledge •  Access data and work with context •  Ability to iterate analytic models •  Ability to share and verify findings Analysis -> Design -> Develop Discover -> Verify -> Govern Reports: Define what happened OLAP: Defined metrics/dimensions Dashboards: Defined metrics/goals Discovered context to governed Discovered analytic models Data shows how the business works Scorecards: Defined KPIs/variance Data shows how the market works © Copyright 2013 Radiant Advisors. All Rights Reserved v1.10.000
  21. 21. Data Discovery and BI: Is there really a difference? CHARACTERISTICS OF DISCOVERY Enable Highly Iterative Access, assemble, verify, deploy process and modern data platform Enable fail-fast, short shelf life, personalized to enterprise context Self-Sufficiency is the New Self-Service Agility and data integration through abstraction usage Capability to acquire and work with data Intuitive Visualization Tools Oriented Enabling many business analysts not just programmers Discovery happens with the user but needs to be in the platform © Copyright 2013 Radiant Advisors. All Rights Reserved v1.10.000
  22. 22. Data Discovery and BI: Is there really a difference? NEW FOR DISCOVERY Governing People, Roles, Responsibilities Define roles and responsibilities for accessing and working with data Define ownership and delegation for semantic context discovered Governing Discovery Results Governing semantic context after discovery Operationalizing and monitoring analytic models Modern Data Platforms Managing data abstraction and mixed workloads Defining discovery or analytic sandboxes as dev, prod or both © Copyright 2013 Radiant Advisors. All Rights Reserved v1.10.000
  23. 23. Data Discovery and BI: Is there really a difference? UNLOCKING VALUE WITH MANY USERS More Analysts Many Many Consumers Very Few Data Scientists HCatalog Power Users PIG Hive BI Tool DB Value Analysts & Casual Users ç MapReduce Hadoop HDFS © Copyright 2013 Radiant Advisors. All Rights Reserved v1.10.000 Users Involved
  24. 24. Data Discovery and BI: Is there really a difference? GOVERNING SEMANTIC CONTEXT Context leveraged Context(s) leveraged Structured BI Tools Direct access Context in structures Context in structures Individual Context with Data Scientists Centralized Context in abstraction MapReduce M/R PIG Context in Data Scientists Hive PIG Centralized Context in abstraction Hive Unstructured Context in abstraction HCatalog MapReduce Hadoop HDFS Hadoop HDFS More Rigid More Agile © Copyright 2013 Radiant Advisors. All Rights Reserved v1.10.000
  25. 25. Data Discovery and BI: Is there really a difference? GOVERNING SEMANTIC CONTEXT Structured BI Tools Direct access Context in structures Context in structures Individual Context with Data Scientists Centralized Context in abstraction MapReduce M/R PIG Context in Data Scientists Hive PIG Centralized Context in abstraction Hive Unstructured Context in abstraction HCatalog MapReduce Hadoop HDFS Hadoop HDFS More Rigid More Agile © Copyright 2013 Radiant Advisors. All Rights Reserved v1.10.000
  26. 26. Data Discovery and BI: Is there really a difference? DISCOVERY IN THE BI PROCESS Many More Analysts Iterate More Analysts/Modelers M/R HCatalog Very Few Data Scientists Hadoop HDFS Defined Context Available to Structured Database © Copyright 2013 Radiant Advisors. All Rights Reserved v1.10.000 BI Tool Verify BI Tool Discover Context PIG Migrate Test Hive Discover Many Many Consumers Few Analysts/ Modelers
  27. 27. For more information www.RadiantAdvisors.com Twitter: @RadiantAdvisors #ModernBI #RediscoveringBI RSS: feed://radiantadvisors.com/feed/ Email: info@RadiantAdvisors.com LinkedIn: www.linkedin.com/company/radiant-advisors Subscribe: Rediscovering BI quarterly e-magazine www.radiantadvisors.com/rediscoveringbi THANK YOU! © Copyright 2013 Radiant Advisors. All Rights Reserved v1.10.000
  28. 28. Inside Analysis – Birst ANALYST QUESTIONS A Birst differentiator is your Cloud based approach. 1.  Do you access, load, integrate company on-premise data to cloud? 2.  Is there a ‘with or without’ Amazon Redshift option? 3.  Do you recommend that Discovery be an environment in the cloud? Birst has a uniform logical layer as part of its self-service architecture. 4.  Do users or administrators create abstractions or views within Birst? 5.  Can users share and collaborate their logical models or discoveries? Visualization is a powerful intuitive way to work with data. 6.  How do you prepare your users for choosing visualizations correctly? © Copyright 2013 Radiant Advisors. All Rights Reserved v1.10.000
  29. 29. Twitter Tag: #briefr The Briefing Room
  30. 30. Upcoming Topics This Month: INNOVATORS January: ANALYTICS February: BIG DATA 2014 Editorial Calendar at www.insideanalysis.com/webcasts/the-briefing-room www.insideanalysis.com Twitter Tag: #briefr The Briefing Room
  31. 31. Thank You for Your Attention Twitter Tag: #briefr The Briefing Room
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