Tuesday, August 7, 2012
Your Host                               Eric Kavanagh                                Eric.kavanagh@bloorgroup.comTwitter T...
Mission            Reveal the essential characteristics of enterprise            software, good and bad            Provide...
August: Analytics           August: Analytics           September: Integration           October: Database           Novem...
Analytics             Analytics has always been about discovering             insights that lead to better business decisi...
Analyst: Cindi Howson                                                           Cindi Howson is the founder of BI Scorecar...
Tableau            Tableau builds software for data visualization and            rapid-fire business intelligence. Their m...
Brett Sheppard         Brett Sheppard is the Senior Product         Marketing Manager at Tableau Software         where he...
Bloor Group Briefing Room                                August 7, 2012Tuesday, August 7, 2012
Where we started…Tuesday, August 7, 2012
Helppeople                          see and understand                                  their dataTuesday, August 7, 2012
Tableau Desktop                          For Anyone                          • Explore and visualize data                 ...
Tableau Server                          For Organizations                          •   An easy business intelligence syste...
Any Data…                             FILES &                          SPREADSHEETS                          DATABASES AND...
…As you Choose                          ORTuesday, August 7, 2012
Author Once Experience for MobileTuesday, August 7, 2012
Tableau Architecture                                        Data                                      Warehouse   Data Mar...
What Customers Say                          18Tuesday, August 7, 2012
DemoTuesday, August 7, 2012
Perceptions & Questions                          Analyst: Cindi HowsonTwitter Tag: #briefrTuesday, August 7, 2012
Analytic Democracy:                      Spreading the Wealth of Insight                                 Cindi Howson     ...
Visual Data Discovery Defined      Visual Data Discovery tools speed the time to      insight through the use of visualiza...
Business Users Are Excited About BI                          Visual Data Discovery Drivers                                ...
Business Users Are Excited About BI                          Visual Data Discovery Drivers         Visual         Appeal  ...
Business Users Are Excited About BI                          Visual Data Discovery Drivers         Visual           Ease o...
Business Users Are Excited About BI                          Visual Data Discovery Drivers         Visual           Ease o...
Business Users Are Excited About BI                          Visual Data Discovery Drivers         Visual           Ease o...
Visual Data Discovery – Hidden InsightsTuesday, August 7, 2012
Visual Data Discovery – Hidden Insights                           • What are sales by                             customer...
Visual Data Discovery – Hidden Insights                           • What are sales by                             customer...
Visual Data Discovery – Hidden Insights                           • What are sales by                             customer...
Visualization vs. Visual Data Discovery              Visualization          Visual Data Discovery • Common charts types   ...
Self-Service BI ContinuumTuesday, August 7, 2012
Self-Service BI Continuum                          Ad-hoc  Free-form                        Explorer &   Tweak a          ...
Self-Service BI Continuum                                         Reporting                                        applica...
Self-Service BI Continuum                                         Reporting                                        applica...
Self-Service BI Continuum                                         Reporting                                        applica...
Self-Service BI Trade-Off Continuum                                        •Size of bubble=user                           ...
Self-Service BI Trade-Off Continuum                                        •Size of bubble=user                           ...
Self-Service BI Trade-Off Continuum                                        •Size of bubble=user                           ...
Self-Service BI Trade-Off Continuum                                                   •Size of bubble=user                ...
Self-Service BI Trade-Off Continuum                                                           •Size of bubble=user        ...
Twitter Tag: #briefrTuesday, August 7, 2012
Upcoming Topics          August: Analytics          September: Integration          October: Database          November: C...
Twitter Tag: #briefrTuesday, August 7, 2012
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Analytic Democracy: Spreading the Wealth of Insights

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The Briefing Room with Cindi Howson and Tableau Software

Slides from the Live Webcast on Aug. 7, 2012

The best insights provide little value if they don't result in action. That's where the power of sight comes into play. With the help of effective visual aids, business professionals from all walks of life can demonstrate what needs to be done, and generate the support they need for valuable initiatives. But you shouldn't need to be a graphic designer in order to tell a compelling visual story.

Check out this episode of The Briefing Room to learn from veteran Analyst Cindi Howson of BIScorecard.com, who will explain how data visualization can play a critical role for generating business value from analytics. She'll be briefed by Brett Sheppard of Tableau Software who will show how even non-technical professionals can discover meaningful patterns in their data, then design and share visualizations to communicate insights. He'll also demonstrate how Tableau can connect to any kind of data sources, including spreadsheets, databases, cubes and even Big Data.

For more information visit http://www.insideanalysis.com

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Analytic Democracy: Spreading the Wealth of Insights

  1. 1. Tuesday, August 7, 2012
  2. 2. Your Host Eric Kavanagh Eric.kavanagh@bloorgroup.comTwitter Tag: #briefrTuesday, August 7, 2012
  3. 3. Mission Reveal the essential characteristics of enterprise software, good and bad Provide a forum for detailed analysis of today’s innovative technologies Give vendors a chance to explain their product to savvy analysts Allow audience members to pose serious questions... and get answers!Twitter Tag: #briefrTuesday, August 7, 2012
  4. 4. August: Analytics August: Analytics September: Integration October: Database November: Cloud December: InnovatorsTwitter Tag: #briefrTuesday, August 7, 2012
  5. 5. Analytics Analytics has always been about discovering insights that lead to better business decisions. Organizations can be challenged by the complexity of information management as they try to leverage analytics against disparate sources. A growing number of vendors are offering robust visualization tools to help customers quickly and easily perform analytics against data from any source, from any device.Twitter Tag: #briefrTuesday, August 7, 2012
  6. 6. Analyst: Cindi Howson   Cindi Howson is the founder of BI Scorecard, a resource for in-depth BI tool evaluations based on exclusive hands-on testing. She is the author of several BI books including Successful Business Intelligence: Secrets to Making BI a Killer App,  a TDWI faculty member, and a frequent contributor to Information Week. As a consultant, she advises clients on BI strategies and tool selections. Prior to founding BI Scorecard, Howson was a manager at Deloitte & Touche and a BI standards leader for a Fortune 500 company. She has an MBA from Rice University.  Twitter Tag: #briefrTuesday, August 7, 2012
  7. 7. Tableau Tableau builds software for data visualization and rapid-fire business intelligence. Their mission is to help people see and understand data. Tableau offers a wide variety of data representation possibilites. Its BI platform fits both power users and casual BI users. Tableau was recently ranked by Forrester as the #1 Advanced Data Visualization vendor.Twitter Tag: #briefrTuesday, August 7, 2012
  8. 8. Brett Sheppard Brett Sheppard is the Senior Product Marketing Manager at Tableau Software where he helps people and organizations see, understand and communicate data. Previous roles include Gartner senior analyst, financial editor at Investor Relations Corp., and product or solution marketing roles at Greenplum (acquired by EMC), HP business intelligence solutions, Nortel Networks and Symantec. An early starter, Brett worked in product marketing at data storage startup Maynard Electronics (acquired by Symantec/Archive Corp.) and in college as a data analyst at the U.S. Department of Defense as an employee of CASDE Corp./DDL OMNI Engineering.Twitter Tag: #briefrTuesday, August 7, 2012
  9. 9. Bloor Group Briefing Room August 7, 2012Tuesday, August 7, 2012
  10. 10. Where we started…Tuesday, August 7, 2012
  11. 11. Helppeople see and understand their dataTuesday, August 7, 2012
  12. 12. Tableau Desktop For Anyone • Explore and visualize data • Self-service analytics for everyone • Blazing speed against massive dataTuesday, August 7, 2012
  13. 13. Tableau Server For Organizations • An easy business intelligence system • Web dashboards and applications • Secure information management • Enterprise scalabilityTuesday, August 7, 2012
  14. 14. Any Data… FILES & SPREADSHEETS DATABASES AND CUBES DATA WAREHOUSE “BIG DATA”Tuesday, August 7, 2012
  15. 15. …As you Choose ORTuesday, August 7, 2012
  16. 16. Author Once Experience for MobileTuesday, August 7, 2012
  17. 17. Tableau Architecture Data Warehouse Data Marts Files Cubes Customer data Data connectors MDX Repository Fast Data SQL Connector Engine Connector Main components Data VizQL Application Server Server Server Gateway Gateway / Load Balancer Clients Desktop Browser MobileTuesday, August 7, 2012
  18. 18. What Customers Say 18Tuesday, August 7, 2012
  19. 19. DemoTuesday, August 7, 2012
  20. 20. Perceptions & Questions Analyst: Cindi HowsonTwitter Tag: #briefrTuesday, August 7, 2012
  21. 21. Analytic Democracy: Spreading the Wealth of Insight Cindi Howson Founder, BI Scorecard Contact: cindihowson@biscorecard.com Twitter: BIScorecard 21Tuesday, August 7, 2012
  22. 22. Visual Data Discovery Defined Visual Data Discovery tools speed the time to insight through the use of visualizations, best practices in visual perception, and easy exploration. Such tools support business agility and self-service BI through a variety of innovations that may include in-memory processing and mashing of multiple data sources. 22Tuesday, August 7, 2012
  23. 23. Business Users Are Excited About BI Visual Data Discovery Drivers 23Tuesday, August 7, 2012
  24. 24. Business Users Are Excited About BI Visual Data Discovery Drivers Visual Appeal 23Tuesday, August 7, 2012
  25. 25. Business Users Are Excited About BI Visual Data Discovery Drivers Visual Ease of Appeal Use 23Tuesday, August 7, 2012
  26. 26. Business Users Are Excited About BI Visual Data Discovery Drivers Visual Ease of Freedom Appeal Use from IT 23Tuesday, August 7, 2012
  27. 27. Business Users Are Excited About BI Visual Data Discovery Drivers Visual Ease of Freedom Social Appeal Use from IT data 23Tuesday, August 7, 2012
  28. 28. Visual Data Discovery – Hidden InsightsTuesday, August 7, 2012
  29. 29. Visual Data Discovery – Hidden Insights • What are sales by customer? • What are sales by customer this year versus last year?Tuesday, August 7, 2012
  30. 30. Visual Data Discovery – Hidden Insights • What are sales by customer? • What are sales by customer this year versus last year?Tuesday, August 7, 2012
  31. 31. Visual Data Discovery – Hidden Insights • What are sales by customer? • What are sales by customer this year versus last year? • What are characteristics of customers with higher sales? • What are characteristics of customers who have churned?Tuesday, August 7, 2012
  32. 32. Visualization vs. Visual Data Discovery Visualization Visual Data Discovery • Common charts types • Less common chart types – Bar, line, pie – Small multiples, waterfall, network, heat or tree map, spark line, tag cloud • Sometimes additional chart types such as maps, gauge• Best practices in visualization – No pies, smart use of color • Query, get tabular result, then visualize • Single-step query and visualize • Data often from DW or • Highly interactive OLAP cube • Data mashed from DW, marts, • Interactivity not guaranteed spreadsheets • May be “personal” analytic tool • Rapid prototyping and deployment 25Tuesday, August 7, 2012
  33. 33. Self-Service BI ContinuumTuesday, August 7, 2012
  34. 34. Self-Service BI Continuum Ad-hoc Free-form Explorer & Tweak a query, SQL & navigate report broadTuesday, August 7, 2012
  35. 35. Self-Service BI Continuum Reporting application or visual data discovery Ad-hoc Free-form Explorer & Tweak a query, SQL & navigate report broadTuesday, August 7, 2012
  36. 36. Self-Service BI Continuum Reporting application or visual data discovery Ad-hoc Free-form Explorer & Tweak a query, SQL & navigate report broad Casual UserTuesday, August 7, 2012
  37. 37. Self-Service BI Continuum Reporting application or visual data discovery Ad-hoc Free-form Explorer & Tweak a query, SQL & navigate report broad Expert Casual UserTuesday, August 7, 2012
  38. 38. Self-Service BI Trade-Off Continuum •Size of bubble=user flexibility •Darker color =skills required to author Analytic Complexity IT Involvement User AutonomyTuesday, August 7, 2012
  39. 39. Self-Service BI Trade-Off Continuum •Size of bubble=user flexibility Fixed •Darker color =skills Reports required to author Analytic Complexity IT Involvement User AutonomyTuesday, August 7, 2012
  40. 40. Self-Service BI Trade-Off Continuum •Size of bubble=user flexibility Fixed •Darker color =skills Reports required to author Analytic Complexity Spreadsheets IT Involvement User AutonomyTuesday, August 7, 2012
  41. 41. Self-Service BI Trade-Off Continuum •Size of bubble=user flexibility Fixed •Darker color =skills Reports required to author Analytic Complexity Business Query Spreadsheets IT Involvement User AutonomyTuesday, August 7, 2012
  42. 42. Self-Service BI Trade-Off Continuum •Size of bubble=user flexibility Fixed •Darker color =skills Reports required to author Analytic Complexity Visual Business Discovery Query Spreadsheets IT Involvement User AutonomyTuesday, August 7, 2012
  43. 43. Twitter Tag: #briefrTuesday, August 7, 2012
  44. 44. Upcoming Topics August: Analytics September: Integration October: Database November: Cloud December: InnovatorsTwitter Tag: #briefrTuesday, August 7, 2012
  45. 45. Twitter Tag: #briefrTuesday, August 7, 2012

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