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Inscribe Media Pack 2012 13 Inscribe Media Pack 2012 13 Presentation Transcript

  • INSCRIBE NOTEBOOKSMEDIA PACK — 2012/2013For more information contactTheo Larn-JonesMedia Sales Executivetheo@inscribe-media.comMobile +44 (0)7595 428 122www.inscribe-media.com
  • The most cost effective route into your target universities INNOVATIVE CAMPUS MARKETINGINNOVATIVE MARKETING The Inscribe notebook is free forWHY THIS WORKS INSCRIBE PRODUCES students. Because it’s distributed insideTHE NOTEBOOK NOTEBOOKS THAT ARE USED universities, where your audienceHUGE IMPACT BY TENS OF THOUSANDS lives and studies, every single InscribeOUR CLIENTS OF STUDENTS AT THE UK’S notebook gets picked up. That’s right,MAKING YOUR BOOKING a 100% pick up rate - two to three times TOP UNIVERSITIES. THERE the rate of any competitive publication. IS NO PARALLEL IN YOUR Our targeted distribution guarantees MARKETING TOOL–KIT. that students at the UK’s top universities are reached time and time again – QUALITY? RELEVANCE? REACH? after all, who can resist a free high CHECK, CHECK, AND CHECK. quality notebook? EACH EDITION IS TAILOR 79,000 NOTEBOOKS MADE FOR EACH UNIVERSITY ˙ IN OUR NETWORK, WITH 6 UNIVERSITIES RELEVANT INFORMATION AND ˙ A CUSTOMISED FRONT COVER. OXFORD, CAMBRIDGE, THESE NOTEBOOKS OFFER IMPERIAL, WARWICK, A UNIQUE, INNOVATIVE AND LSE & UCL EFFECTIVE ROUTE TO YOUR TARGET AUDIENCE. Media pack — 2012/13
  • The notebook is an essential part of every students’ inventory WHY THIS WORKSINNOVATIVE MARKETINGWHY THIS WORKSTHE NOTEBOOKHUGE IMPACTOUR CLIENTSMAKING YOUR BOOKING Unparalleled Reach Highly exclusive University branded We’ll distribute 79,000 notebooks at the Limited to only 12 full page The notebooks are official, university UK’s highest ranking universities giving opportunities and one campus events branded publications and recruitment you unparalleled access to your target page, your campaign will be as exclusive advertising contained within in therefore audience and a far higher reach than as it is effective. This is your chance to university endorsed. any other campus media. really stand out on campus next year. Top students Useful & practical Extended duration Our notebooks reach students at Oxford, A notebook is a practical gift that Research suggests that students use their Cambridge, LSE, UCL, Imperial & students use on a day-to-day basis. notebook for 3.2 months on average. Warwick. Distribution channels Previous campaigns have seen notebook That’s far longer than other media. guarantee the notebooks reach the right usage among students of 98%. students at the start of each term. Media pack — 2012/13 View slide
  • Exclusive, endorsed & highly visibleADVERTISING 72% visited a website to find out more* 18% used a QR code to find out more* *UCL Student Survey, January 2012Media pack — 2012/13 View slide
  • Highly practical and customised for each university THE NOTEBOOKINNOVATIVE MARKETING Advertising OpportunitiesWHY THIS WORKSTHE NOTEBOOKHUGE IMPACT ˙ Advertising spaces on superOUR CLIENTS premium divider pagesMAKING YOUR BOOKING ˙ Campus events page Official university branded front cover 100% recycled Protective plastic covers Academic planner 250 lined pages 8 university information pages Media pack — 2012/13
  • On campus: audited & guaranteedDISTRIBUTION 83% said note–taking paper is essential to their studies* 98% said they’d use it* * Independent Research by Cass Business School, February 2011Media pack — 2012/13
  • 79,000 notebooks will be distributed at 6 universities HUGE IMPACTINNOVATIVE MARKETINGWHY THIS WORKS 17,000 Notebooks* 100% PICK UP RATETHE NOTEBOOK University of Oxford Students love our notebooks so much ...the solution that InscribeHUGE IMPACT 100% of those delivered are picked up. provides is innovative but moreOUR CLIENTS 12,000 Notebooks* importantly reaches a hugeMAKING YOUR BOOKING London School of Economics 3.2 MONTHS number of students and is backed and Political Science Research suggests that students use their notebook for 3.2 months on average. my some good statistics 14,000 Notebooks* University College London 6 TIMES A WEEK Mohit Malik Campus Manager, RBS Research shows that students use their notebook 6 times a week on average. 10,000 Notebooks* Imperial College London 79,000 notebooks ...our Careers Service commented We’ll distribute 79,000 notebooks to that nothing else has been taken 16,000 Notebooks* students in the 2012/13 academic year. as quickly from their shelves. University of Cambridge Tara Jewell 10,000 Notebooks* Head of Comms, University of Oxford University of Warwick In September 2011 we had no problem distributing 10,000 copies to new and returning students during our ‘Welcome Week’. Denise Long Head of the Student Centre, UCL * number of notebooks distributed Media pack — 2012/13
  • Used on a daily basis by your target audienceON CAMPUS 28% use theirs more than 10 x per week* 72% use theirs in the lecture theatre* *UCL Student Survey, January 2012Media pack — 2012/13
  • We’d love to have you as a happy customer too OUR CLIENTSINNOVATIVE MARKETING Client case studies &WHY THIS WORKSTHE NOTEBOOK research results from AS SOON AS WE HEARD ABOUT previous campaigns THE NOTEBOOKS WE REALIZEDHUGE IMPACT are available, pleaseOUR CLIENTS contact us. THAT THE IDEA HAD A LOT OFMAKING YOUR BOOKING POTENTIAL FOR US TO REACH A BROAD GROUP OF STUDENTS THAT MAY NOT HAVE THOUGHT ABOUT CAREERS IN FINANCE Lyle Andrews EMEA Head of Graduate Recruiting, UBS Media pack — 2012/13