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Redes e alianças: conectando pessoas e         organizações para acelerar a inovação                     MATHEW HEIM - NIN...
Innovation   Yesterday &Today…Evolving to an Open Innovation           Paradigm         Dr. Matthew Heim         President...
Agenda         1.   Introduction         2.   Yesterday’s Innovation         3.   Today’s Evolving Innovation Model       ...
Agenda         1.   Introduction         2.   Yesterday’s Innovation         3.   Today’s Evolving Innovation Model       ...
NineSigma Works With Clients To:                               NineSigma profile:            help increase profitable rev...
What is Innovation?         To challenge the status quo, and to combine…                          +                 …to cr...
What is Innovation?         To challenge the status quo, and to combine…              The Old     +       The New         ...
What is Innovation?         To challenge the status quo, and to combine…              The Art     +      The Science      ...
What is Innovation?         To challenge the status quo, and to combine…            The Logical   +     The Emotional     ...
What is Innovation?          To challenge the status quo, and to combine…             The Internal   +     The External   ...
Open Innovation      …The process of going outside your       company’s four walls (or your industry) to       find or ins...
Agenda          1.   Introduction          2.   Yesterday’s Innovation          3.   Today’s Evolving Innovation Model    ...
Open Innovation is Not New             *Adapted from EIRMA.Page 13
Agenda          1.   Introduction          2.   Yesterday’s Innovation          3.   Today’s Evolving Innovation Model    ...
Where is Innovation Today?    •     Rapidly evolving paradigm and tools    •     Innovation products and services are amon...
The New Innovation Paradigm : An Open Model External                                      Highly                  Optimize...
The New Innovation Paradigm : An Open Model External                                         Highly                  Optim...
Internal Innovation    •     Serves as the foundation for all innovation activities    •     Engage with:           – Iden...
CASE STUDY: NINESIGMA INTELLIGENCE                       Energy, Oil & Gas                       Geothermal energy technol...
The New Innovation Paradigm : An Open Model External                                         Highly                  Optim...
Ecosystem Innovation    •     Built upon the “Internal Innovation” foundation    •     Engage with:           –   Customer...
CASE STUDY: REQUEST FOR PROPOSAL                      Consumer Products                      Etiological approaches to red...
The New Innovation Paradigm : An Open Model External                                         Highly                  Optim...
“Open” Innovation    •     Extends to the global innovation community    •     Engage with:           – Small, medium and ...
CASE STUDY: REQUEST FOR PROPOSAL                       Consumer Products                       Augmented reality          ...
The best connections are often the unobvious onesPage 26
Agenda          1.   Introduction          2.   Yesterday’s Innovation          3.   Today’s Evolving Innovation Model    ...
Innovation 3.0: What’s Next?    •     A formalized management discipline           – Industry-accepted processes, metrics ...
Agenda          1.   Introduction          2.   Yesterday’s Innovation          3.   Today’s Evolving Innovation Model    ...
Key Takeaways                                                                Open Innovation can                          ...
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Conecta 2010 - Redes e alianças: conectando pessoa e organizações para acelerar a inovação - Ninesigma

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Transcript of "Conecta 2010 - Redes e alianças: conectando pessoa e organizações para acelerar a inovação - Ninesigma"

  1. 1. Redes e alianças: conectando pessoas e organizações para acelerar a inovação MATHEW HEIM - NINESIGMA© 2010 Inventta – Todos os direitos reservados. 1
  2. 2. Innovation Yesterday &Today…Evolving to an Open Innovation Paradigm Dr. Matthew Heim President, NineSigmaPage 2
  3. 3. Agenda 1. Introduction 2. Yesterday’s Innovation 3. Today’s Evolving Innovation Model 4. Innovation 3.0: What’s Next? 5. Key TakeawaysPage 3
  4. 4. Agenda 1. Introduction 2. Yesterday’s Innovation 3. Today’s Evolving Innovation Model 4. Innovation 3.0: What’s Next? 5. Key TakeawaysPage 4
  5. 5. NineSigma Works With Clients To: NineSigma profile:  help increase profitable revenues  offices in USA, Europe and Japan  improve research and product development ROI  Exclusive partnership with Inventta, in S. America  discover innovative ideas, technologies, products and  largest Open Innovation network in the world services from outside their organizations  patented search platform and methodology  connect with the very best innovators and solution providers from around the world  over 1,700 Open Innovation projects completed  quickly and cost-effectively solve business needs  proposals received from virtually every country  transform their innovation processes  an average of 8000 RFP recipients per project NINESIGMA IS THE LEADER IN OPEN INNOVATION SERVICES Clients Tell Us We Help: Industries Served Representative Clients  accelerate the innovation cycle • Consumer • Defense/ • P&G • Pfizer  identify competitive technology threats emerging from Products Aerospace • 3M • Unilever non-traditional sources • Chemical • Medical • Nestle • LG • Industrial Devices • J&J • Kraft  reduce research and product development costs Manufacturing • Packaging • Du Pont • Shell  monetize stranded IP assets • Automotive • Polymers/ • Dow • Philips • Energy Plastics • Xerox • Nike  hedge risk • Food & • Pepsi • Agriculture/ • Natura  expand access to different skill sets and competencies Beverages Agro science • L’Oreal • GM across multiple industries • Pharma/Biotech • Government • Coke • Samsung  address corporate sustainability issues and concerns • Electronics • Services • Siemens • BPPage 5
  6. 6. What is Innovation? To challenge the status quo, and to combine… + …to create new valuePage 6
  7. 7. What is Innovation? To challenge the status quo, and to combine… The Old + The New …to create new valuePage 7
  8. 8. What is Innovation? To challenge the status quo, and to combine… The Art + The Science …to create new valuePage 8
  9. 9. What is Innovation? To challenge the status quo, and to combine… The Logical + The Emotional …to create new valuePage 9
  10. 10. What is Innovation? To challenge the status quo, and to combine… The Internal + The External …to create new valuePage 10
  11. 11. Open Innovation …The process of going outside your company’s four walls (or your industry) to find or inspire new concepts, talents and technologiesPage 11
  12. 12. Agenda 1. Introduction 2. Yesterday’s Innovation 3. Today’s Evolving Innovation Model 4. Innovation 3.0: What’s Next? 5. Key TakeawaysPage 12
  13. 13. Open Innovation is Not New *Adapted from EIRMA.Page 13
  14. 14. Agenda 1. Introduction 2. Yesterday’s Innovation 3. Today’s Evolving Innovation Model 4. Innovation 3.0: What’s Next? 5. Key TakeawaysPage 14
  15. 15. Where is Innovation Today? • Rapidly evolving paradigm and tools • Innovation products and services are among the fastest growing sectors • Open innovation structures and processes becoming formalized • Organizational departments and positions dedicated to Innovation – Chief Innovation Officer – VP of Innovation – VP/Director of Open Innovation – OI Scout • “Innovation” is folding into “Open Innovation” – or is it the other way around? ..…either way, “Open” is no longer a trend, and is here to stayPage 15
  16. 16. The New Innovation Paradigm : An Open Model External Highly Optimized Engaged Innovation E N G A G E Closed Highly Innovation Enabled Internal Tactical E N A B L E StrategicPage 16
  17. 17. The New Innovation Paradigm : An Open Model External Highly Optimized Engaged Innovation E N G A G E Closed Highly Innovation Internal Enabled Innovation Internal Tactical E N A B L E StrategicPage 17
  18. 18. Internal Innovation • Serves as the foundation for all innovation activities • Engage with: – Identify all talents & technologies within departments – Identify and track talents & technologies across business units – Prevents “Reinventing the Wheel” • Enable via: – Tools, processes and campaigns to source ideas from within – Internal Knowledge Management – Collaboration centers to allow creative thought – Interdepartmental teams created to cross-pollinate and create new knowledge – Metrics & reward systems aligned to foster open innovationPage 18
  19. 19. CASE STUDY: NINESIGMA INTELLIGENCE Energy, Oil & Gas Geothermal energy technologies Aligning internal company knowledge THE CHALLENGE: THE OUTCOME: Schlumberger was looking to develop geothermal energy Internal knowledge mapping, solutions and had conducted research on geothermal combined with external technology opportunities a number of years previously. The geothermal mapping, enabled Schlumberger to energy field was adjacent to the company’s core area of make critical decisions regarding expertise in oil and gas exploration and production and offered their strategy to pursue geothermal- a potentially significant opportunity. enhanced energy systems. “Tapping the global innovation OUR APPROACH: community for solutions and expertise in any given technology The company recognized that “they didn’t know what they area is a necessity these days. It is already knew” and needed to conduct internal knowledge equally important, though, to get a mapping. NineSigma interviewed key personnel and clear picture of the information and coordinated cross-company meetings to identify activities and knowledge that has been built in- outline existing internal knowledge. NineSigma also evaluated house.” emerging external technologies and the status of each - VP, Schlumberger technology.Page 19
  20. 20. The New Innovation Paradigm : An Open Model External Highly Optimized Engaged Innovation Ecosystem E N G A G E Innovation Closed Highly Innovation Internal Enabled Innovation Internal Tactical E N A B L E StrategicPage 20
  21. 21. Ecosystem Innovation • Built upon the “Internal Innovation” foundation • Engage with: – Customers & suppliers – Local universities – Other universities specializing in core IP – Project consultants – Venture partners • Enable via: – Extending innovation campaigns out to the ecosystem – Knowledge management tools capture ecosystem talents & technologies – Ecosystem partners invited into creativity sessionsPage 21
  22. 22. CASE STUDY: REQUEST FOR PROPOSAL Consumer Products Etiological approaches to reducing cellulite Maximizing ecosystem innovation THE CHALLENGE: Procter & Gamble’s Health and Beauty Care business was THE OUTCOME: seeking proposals for studying the pathogenesis of cellulite, including development of suitable investigative models, and Procter & Gamble selected technical approaches for reducing its appearance. The company and contracted with a group of had been studying this issue for some time and thought they knew researchers from The all the major players in the field. University of Cincinnati, an institution with which they had a number of ongoing research programs. They were not, OUR APPROACH: however, aware that the UC group was performing NineSigma worked with P&G to develop their needs statement extensive studies on the and distributed it to solution providers with expertise in measurement and etiology of dermatology, tissue engineering, cell biology, and surgery, cellulite. among other fields. Responses came from a variety of universities and companies in the US and Europe who were working on new techniques and treatments to address the cause and appearance of cellulite.Page 22
  23. 23. The New Innovation Paradigm : An Open Model External Highly Optimized “Open” Engaged Innovation Innovation Ecosystem Disrupting E N G A G E Innovation Industry Closed Highly Norms Innovation Internal Enabled Innovation Internal Tactical E N A B L E StrategicPage 23
  24. 24. “Open” Innovation • Extends to the global innovation community • Engage with: – Small, medium and large companies around the world – Universities around the world – Government and NGO research laboratories around the world • Enable via: – External websites to “Crowdsource” ideas from the outside world – Posting requests on third-party websites – Proactive search via NineSigma – Cross-functional processes (evaluation, legal, purchasing, etc.) – Adoption of new partners into the company’s existing ecosystemPage 24
  25. 25. CASE STUDY: REQUEST FOR PROPOSAL Consumer Products Augmented reality Leveraging the “open” innovation community THE CHALLENGE: Hallmark was seeking new technology to extend a physical THE OUTCOME: communications medium into the digital world. The technology would enable a user to augment their personal expressions with Hallmark short-listed six digital platforms. interesting responses and ultimately selected a German solution provider, Metaio. Hallmark worked with Metaio to get cards with the new OUR APPROACH: technology on the market in time for Mother’s Day 2010. Proposals were received from around the globe. Hallmark was named on the request, which allowed many respondents to illustrate their creative approaches to address Hallmark’s goals.Page 25
  26. 26. The best connections are often the unobvious onesPage 26
  27. 27. Agenda 1. Introduction 2. Yesterday’s Innovation 3. Today’s Evolving Innovation Model 4. Innovation 3.0: What’s Next? 5. Key TakeawaysPage 27
  28. 28. Innovation 3.0: What’s Next? • A formalized management discipline – Industry-accepted processes, metrics and reward – Innovation and open innovation professional certifications • Holistic approach: Product development, business model innovation, etc. • Open Innovation leveraged across the entire value chain – Early stage ideation & research – Product development – Engineering & manufacturing – Existing product & process improvements – Market-ready products & supply agreements • Shift from global to local/regional exchanges – Regional/government-supported economic stimulus programsPage 28
  29. 29. Agenda 1. Introduction 2. Yesterday’s Innovation 3. Today’s Evolving Innovation Model 4. Innovation 3.0: What’s Next? 5. Key TakeawaysPage 29
  30. 30. Key Takeaways Open Innovation can be used to break “Open Innovation” is an industry norms and integral part of disrupt the status quo “Innovation” and is here to stay Ecosystem partners should be managed and leveraged whenever possible for new solutions “Internal Innovation” should be mastered as a primary source of new ideas and technologiesPage 30

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