Industrial Design Center is a knowledge center and a communication platform between the industry and the education, research and development programs of the Howest University College. Howest offers a Bachelor in Industrial Product Design and a Master in Industrial Design Engineering. Industrial Design Center has several fields of expertise: traditional, rapid & virtual prototyping, lighting technology, design methodology and creativity, sustainable product design and user-centered design. Industrial Design Center puts its advanced equipment at the disposal of external users, organizes thematic training, attaches importance to a network of specialist partners and service providers and assists in multi-disciplinary projects with companies (demand driven research projects, workshops with students, final projects, internships). The synergy between industry and education leads to a materialization of academic research results and to services towards companies and non-profit organizations.
WHO CELL CREATIVITY – INDUSTRIAL DESIGN CENTER/HOWEST WHAT RESEARCH, EDUCATION AND SERVICE IN APPLIED CREATIVITY HISTORY TETRA (IWT), EFRO, INTERREG IV B
[ DESIGNER ] [ PRODUCTION] [ RESEARCHER ] [ MANAGER ] Howcan we stimulatecreativity in companies and in education? Howcan we makecreativity more tangible and accessible to everyone?
CREATIVITY … MYTHS …
CREATIVITY IS A PROPERTY! YOU HAVE IT OR YOU DO NOT HAVE IT
STRUCTURE IS BAD FOR CREATIVE THINKING
THE LONGER THE BRAINSTORM, THE BETTER
Commonreactions CREATIVITY … TYPICAL REACTIONS …
“BRAINSTORMING, WE ALREADY DO THIS”
“Drillforoil? Youmeandrillinto the ground to try and findoil? You’re crazy.” Drillerswhom Edwin L.Draketried to enlist to his project to drillforoil, 1859 “A rocket will never be able to leave the Earth’s atmosphere.” New York Times, 1936 “THIS IS IMPOSSIBLE!”
STRUCTURED PEOPLENEED INSPIRATIONCHAOTIC PEOPLENEED A METHOD
METHOD AWARENESS OF CREATIVE PROCESSES THROUGH 4 DEVELOPMENT STAGES INSPIRATION VISUAL AND INTERACTIVE DATABASE WITH CREATIVITY TECHNIQUES WWW.INNOWIZ.BE CUSTOMIZED TECHNIQUES ARE ALWAYS RELATED TO A CONTEXT; INNOWIZ CUSTOMIZED SERVICE
CREATIVITY ITERATIVE THINKING
ITERATIVE THINKING IDEA IDEA SELECTION GENERATION PROBLEM IDEA DEFINITION REALISATION
PROBLEM DEFINITION ATTITUDE Research journalist, reporter on the spot, searchingforboundaries, defining the assignment (box) & lookingforopportunities(out of the box). POINTS OF INTEREST Question (needoropportunity?), involvedparties, decision makers, deadlines, planning, deliverables, possibilities, restrictions, ownassets (strengths & weaknesses).
IDEA GENERATION ATTITUDE Advertiser, stand-upcomedian, improvisator, adventurer, opening up, accept and let go. POINTS OF INTEREST Manyideas, speed, flexibility, keep moving, don’t stop until the deadline is reached, switch, idea sheets.
IDEA SELECTION ATTITUDE Lawyer, retrievinguseful and constructiveinformationfrom a wild bunch of ideas, collectingevidence, preparing a plea, knowingaboutalternative routes. POINTS OF INTEREST Underpinning, trimming, ranking, the best is notgoodenough, the context canchange.
IDEA COMMUNICATION ATTITUDE Salesman, politician, negotiator, animator, crisis manager. POINTS OF INTEREST Restructuring the story according to the audience, focusingon the interest of youraudience, inspiringothers, creatingwin-win.
IDEA GENERATION PROBLEM DEFINITION IDEA GENERATION IDEA GENERATION
TIME TEAM THINK TYPE PHASE
CREATIVITY TECHNIQUES DIGITAL ANALOG [ Visual Thesaurus] [ More inspiration ] [ Post-itwall ] [ Sketching ] [ Tilt viewer ] [ Manyeyes] [ Rapidprototyping ] [ Moodboard ] INTERACTIVE| COMMUNITY | HYPERLINKS
ROGER SPERRY BRAIN Nick Souter, breakthrough thinking
PAUL MACLEAN BRAIN Nick Souter, breakthrough thinking
NED HERRMANN BRAIN Nick Souter, breakthrough thinking
THINK THE QUESTION IS NOT,"How smart am I?“ IT’S RATHER,HOW am I smart? Howard Gardner
CREATIVITY A PERSONAL MATTER
DEFINITION Define the playground of yourproblem, draw the box you want to think out of. Become a specialist in this topic you are workingon. Redefine things in a challenging way.Take a deep breath before you start…
PROBLEM DEFINITION BOUNDARY EXAMINATION Verhogen van de stijfheid van lichtgewichtthermoplastische composiet structuur met als doel te komen tot nieuw hardschalig kofferconcept met 2- of 3- puntssluiting. http://www.visualthesaurus.com/
PROBLEM DEFINITION SYSTEM OPERATOR Super-system BEACH FOREST EARTH System WOOD FURNITURE TREE SEED Sub-system NATURAL WOOD DNA WOOD VARNISHED WOOD Space Past present Future Time
PROBLEM DEFINITION PATENTSEARCH http://www.google.com/patents
PROBLEM DEFINITION CONTRADICTION MATRIX http://triz40.com/
EXPLORATION Maximizeyourideas. Aimforquantity.Improvise, move fast, changeyour point of view, zoom in & out and in again.Check yourhair…
IDEA GENERATION IDEAL FINAL RESULT
IDEA GENERATION The other way around
IDEA GENERATION OSBOURNE CHECKLIST Substitute Who else instead?What else instead?Other ingredient?Other material?Other process?Other power?Other place?Other approach?Other tone of voice? Adapt What else is like this?What other idea does this suggest?Does the past offer parallel?What could I copy?Whom could I emulate? New twist?Change meaning, color, motion, sound, odor, form, shape?Other shapes? Magnify What to add?More time?Greater frequency?Stronger?Higher?Longer?Thicker?Extra Value?Plus ingredient?Duplicate?Multiply?Exaggerate? Modify New twist?Change meaning, color, motion, sound, odor, form, shape?Other shapes? Reverse Transpose positive and negative?How about opposites?Turn it backward?Turn it upside down?Reverse roles?Change shoes?Turn tables?Turn other cheek? Rearrange Interchange components?Other pattern?Other layout?Other sequence?Transpose cause and effect?Change pace?Change schedule? Combine How about a blend, an alloy, an assortment, an ensemble?Combine units? Combine purposes? Combine appeals?Combine ideas? Eliminate What to subtract? Smaller?Condensed?Miniature?Lower?Shorter?Lighter?Omit?Streamline?Split up?Understate? Put to other uses New ways to use as is?Other uses if modified?
IDEA GENERATION FUNCTION DATABASE http://function.creax.com/
SELECTION Combine, enrich and developyourideas.Select the fittest ideas and rank them.Accept and let go…
IDEA SELECTION COCD BOX
IDEA SELECTION STICKING DOTS
IDEA SELECTION SIX THINKING HATS (Edward de Bono)
IDEA SELECTION PLUSSES, POTENTIALS & CONCERNS + ! ?
MATERIALIZATION Build a story, makeitreal, spread yourvision.Exciteyourcolleagues, look for partnerships.Relax for a while…Now move on to the next level.
IDEA COMMUNICATION MINDMAP
IDEA COMMUNICATION VISUAL IDEA SHEET TITLE TEXT: WHAT IS IT? WHAT DOES IT? ……………………………………………