INNOWIZ @ UGent 28-09-10
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INNOWIZ @ UGent 28-09-10

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INNOWIZ @ UGent 28-09-10 INNOWIZ @ UGent 28-09-10 Presentation Transcript

  • Ugent 28-09-2010
  • Industrial Design Center is a knowledge center and a communication platform between the industry and the education, research and development programs of the Howest University College. Howest offers a Bachelor in Industrial Product Design and a Master in Industrial Design Engineering. Industrial Design Center has several fields of expertise: traditional, rapid & virtual prototyping, lighting technology, design methodology and creativity, sustainable product design and user-centered design. Industrial Design Center puts its advanced equipment at the disposal of external users, organizes thematic training, attaches importance to a network of specialist partners and service providers and assists in multi-disciplinary projects with companies (demand driven research projects, workshops with students, final projects, internships). The synergy between industry and education leads to a materialization of academic research results and to services towards companies and non-profit organizations.
  • WHO
    CELL CREATIVITY – INDUSTRIAL DESIGN CENTER/HOWEST
    WHAT
    RESEARCH, EDUCATION AND SERVICE IN APPLIED CREATIVITY
    HISTORY
    TETRA (IWT), EFRO, INTERREG IV B
  • [ DESIGNER ]
    [ PRODUCTION]
    [ RESEARCHER ]
    [ MANAGER ]
    Howcan we stimulatecreativity in companies and in education?
    Howcan we makecreativity more tangible and accessible to everyone?
  • CREATIVITY
    … MYTHS …
  • CREATIVITY IS A PROPERTY!
    YOU HAVE IT OR YOU DO NOT HAVE IT
  • STRUCTURE IS BAD FOR CREATIVE THINKING
  • THE LONGER THE BRAINSTORM, THE BETTER
  • Commonreactions
    CREATIVITY
    … TYPICAL REACTIONS …
  • “BRAINSTORMING, WE ALREADY DO THIS”
  • “Drillforoil? Youmeandrillinto the ground to try and findoil? You’re crazy.”
    Drillerswhom Edwin L.Draketried to enlist to his project to drillforoil, 1859
    “A rocket will never be able to leave the Earth’s atmosphere.”
    New York Times, 1936
    “THIS IS IMPOSSIBLE!”
  • “NO TIME, TOO MUCH TO DO!”
  • DENKSYSTEEM
    PATRONEN & GEWOONTEN
    PATROONDOORBREKEND &
    CREATIEF DENKEN
  • ATTITUDE
    CREATIVITEIT
    KENNIS
    VAARDIGHEID
  • CREATIVITEIT
    ATTITUDE
  • CREATIVITEIT
    VAARDIGHEID
  • CREATIVITEIT
    KENNIS
  • CREATIVITY
    ORDER AND CHAOS
  • HOW ‘WELL-ORGANIZED’ PEOPLE
    DEAL WITH THE WORLD
  • HOW ‘CHAOTIC’ PEOPLE
    LOOK AT THE WORLD
  • STRUCTURED PEOPLENEED INSPIRATIONCHAOTIC PEOPLENEED A METHOD
  • METHOD
    AWARENESS OF CREATIVE PROCESSES THROUGH 4 DEVELOPMENT STAGES
    INSPIRATION
    VISUAL AND INTERACTIVE DATABASE WITH CREATIVITY TECHNIQUES WWW.INNOWIZ.BE
    CUSTOMIZED
    TECHNIQUES ARE ALWAYS RELATED TO A CONTEXT; INNOWIZ CUSTOMIZED SERVICE
  • METHOD
  • CREATIVITY
    ITERATIVE THINKING
  • ITERATIVE THINKING
    IDEA
    IDEA
    SELECTION
    GENERATION
    PROBLEM
    IDEA
    DEFINITION
    REALISATION
  • CREATIVITY
    MINDSWITCHING
  • PROBLEM DEFINITION
    ATTITUDE
    Research journalist, reporter on the spot, searchingforboundaries, defining the assignment (box) & lookingforopportunities(out of the box).
    POINTS OF INTEREST
    Question (needoropportunity?), involvedparties, decision makers, deadlines, planning, deliverables, possibilities, restrictions, ownassets (strengths & weaknesses).
  • IDEA GENERATION
    ATTITUDE
    Advertiser, stand-upcomedian, improvisator, adventurer, opening up, accept and let go.
    POINTS OF INTEREST
    Manyideas, speed, flexibility, keep moving, don’t stop until the deadline is reached, switch, idea sheets.
  • IDEA SELECTION
    ATTITUDE
    Lawyer, retrievinguseful and constructiveinformationfrom a wild bunch of ideas, collectingevidence, preparing a plea, knowingaboutalternative routes.
    POINTS OF INTEREST
    Underpinning, trimming, ranking, the best is notgoodenough, the context canchange.
  • IDEA COMMUNICATION
    ATTITUDE
    Salesman, politician, negotiator, animator, crisis manager.
    POINTS OF INTEREST
    Restructuring the story according to the audience, focusingon the interest of youraudience, inspiringothers, creatingwin-win.
  • INSPIRATION
  • IDEA GENERATION
    PROBLEM DEFINITION
    IDEA GENERATION
    IDEA GENERATION
  • TIME TEAM THINK TYPE PHASE
  • CREATIVITY TECHNIQUES
    DIGITAL
    ANALOG
    [ Visual Thesaurus]
    [ More inspiration ]
    [ Post-itwall ]
    [ Sketching ]
    [ Tilt viewer ]
    [ Manyeyes]
    [ Rapidprototyping ]
    [ Moodboard ]
    INTERACTIVE| COMMUNITY | HYPERLINKS
  • ROGER SPERRY BRAIN
    Nick Souter, breakthrough thinking
  • PAUL MACLEAN BRAIN
    Nick Souter, breakthrough thinking
  • NED HERRMANN BRAIN
    Nick Souter, breakthrough thinking
  • THINK
    THE QUESTION IS NOT,"How smart am I?“
    IT’S RATHER,HOW am I smart?
    Howard Gardner
  • OP MAAT
  • CREATIVITY
    A PERSONAL MATTER
  • DEFINITION
    Define the playground of yourproblem, draw the box you want to think out of.
    Become a specialist in this topic you are workingon.
    Redefine things in a challenging way.Take a deep breath before you start…
  • PROBLEM DEFINITION
    BOUNDARY EXAMINATION
    Verhogen van de stijfheid van lichtgewichtthermoplastische composiet structuur met als doel te komen tot nieuw hardschalig kofferconcept met 2- of 3- puntssluiting.
    http://www.visualthesaurus.com/
  • PROBLEM DEFINITION
    SYSTEM OPERATOR
    Super-system
    BEACH
    FOREST
    EARTH
    System
    WOOD FURNITURE
    TREE
    SEED
    Sub-system
    NATURAL WOOD
    DNA WOOD
    VARNISHED WOOD
    Space
    Past
    present
    Future
    Time
  • PROBLEM DEFINITION
    PATENTSEARCH
    http://www.google.com/patents
  • PROBLEM DEFINITION
    CONTRADICTION MATRIX
    http://triz40.com/
  • EXPLORATION
    Maximizeyourideas.
    Aimforquantity.Improvise, move fast, changeyour point of view, zoom in & out and in again.Check yourhair…
  • IDEA GENERATION
    IDEAL FINAL RESULT
  • IDEA GENERATION
    The other way around
  • IDEA GENERATION
    OSBOURNE CHECKLIST
    Substitute
    Who else instead?What else instead?Other ingredient?Other material?Other process?Other power?Other place?Other approach?Other tone of voice?
    Adapt
    What else is like this?What other idea does this suggest?Does the past offer parallel?What could I copy?Whom could I emulate?
    New twist?Change meaning, color, motion, sound, odor, form, shape?Other shapes?
    Magnify
    What to add?More time?Greater frequency?Stronger?Higher?Longer?Thicker?Extra Value?Plus ingredient?Duplicate?Multiply?Exaggerate?
    Modify
    New twist?Change meaning, color, motion, sound, odor, form, shape?Other shapes?
    Reverse
    Transpose positive and negative?How about opposites?Turn it backward?Turn it upside down?Reverse roles?Change shoes?Turn tables?Turn other cheek?
    Rearrange
    Interchange components?Other pattern?Other layout?Other sequence?Transpose cause and effect?Change pace?Change schedule?
    Combine
    How about a blend,
    an alloy, an assortment,
    an ensemble?Combine units? Combine purposes? Combine appeals?Combine ideas?
    Eliminate
    What to subtract? Smaller?Condensed?Miniature?Lower?Shorter?Lighter?Omit?Streamline?Split up?Understate?
    Put to other uses
    New ways to use as is?Other uses if modified?
  • IDEA GENERATION
    FUNCTION DATABASE
    http://function.creax.com/
  • SELECTION
    Combine, enrich and developyourideas.Select the fittest ideas and rank them.Accept and let go…
  • IDEA SELECTION
    COCD BOX
  • IDEA SELECTION
    STICKING DOTS
  • IDEA SELECTION
    SIX THINKING HATS (Edward de Bono)
  • IDEA SELECTION
    PLUSSES, POTENTIALS & CONCERNS
    +
    !
    ?
  • MATERIALIZATION
    Build a story, makeitreal, spread yourvision.Exciteyourcolleagues, look for partnerships.Relax for a while…Now move on to the next level.
  • IDEA COMMUNICATION
    MINDMAP
  • IDEA COMMUNICATION
    VISUAL IDEA SHEET
    TITLE
    TEXT: WHAT IS IT?
    WHAT DOES IT?
    ……………………………………………
  • IDEA COMMUNICATION
    Story board (or scenario)
  • IDEA COMMUNICATION
    PROTOTYPE
  • contact:
    HOWEST
    Industrial Design Center
    Marksesteenweg 58
    8500 Kortrijk
    056 24 12 68
    info@innowiz.be
    www.innowiz.be