Ugent 28-09-2010<br />
Industrial Design Center is a knowledge center and a communication platform between the industry and the education, resear...
WHO<br />CELL CREATIVITY – INDUSTRIAL DESIGN CENTER/HOWEST  <br />WHAT<br />RESEARCH, EDUCATION AND SERVICE IN APPLIED CRE...
[ DESIGNER ]<br />[  PRODUCTION]<br />[ RESEARCHER ]<br />[  MANAGER ]<br />Howcan we stimulatecreativity in companies and...
CREATIVITY<br />… MYTHS …<br />
CREATIVITY IS A PROPERTY! <br />YOU HAVE IT OR YOU DO NOT HAVE IT <br />
STRUCTURE IS BAD FOR CREATIVE THINKING  <br />
THE LONGER THE BRAINSTORM, THE BETTER<br />
Commonreactions<br />CREATIVITY <br />… TYPICAL REACTIONS …<br />
“BRAINSTORMING, WE ALREADY DO THIS”<br />
“Drillforoil? Youmeandrillinto the ground to try and findoil? You’re crazy.”<br />Drillerswhom Edwin L.Draketried to enlis...
“NO TIME, TOO MUCH TO DO!”<br />
DENKSYSTEEM<br />PATRONEN & GEWOONTEN<br />PATROONDOORBREKEND &<br /> CREATIEF DENKEN<br />
ATTITUDE<br />CREATIVITEIT<br />KENNIS<br />VAARDIGHEID<br />
CREATIVITEIT<br />ATTITUDE<br />
CREATIVITEIT<br />VAARDIGHEID<br />
CREATIVITEIT<br />KENNIS<br />
CREATIVITY<br />ORDER AND CHAOS <br />
HOW ‘WELL-ORGANIZED’ PEOPLE<br />DEAL WITH THE WORLD<br />
HOW ‘CHAOTIC’ PEOPLE<br />LOOK AT THE WORLD<br />
STRUCTURED PEOPLENEED INSPIRATIONCHAOTIC PEOPLENEED A METHOD<br />
METHOD<br />AWARENESS OF CREATIVE PROCESSES THROUGH 4 DEVELOPMENT STAGES<br />INSPIRATION<br />VISUAL AND INTERACTIVE DATA...
METHOD<br />
CREATIVITY<br />ITERATIVE THINKING<br />
ITERATIVE THINKING<br />IDEA<br />IDEA<br />SELECTION<br />GENERATION <br />PROBLEM<br />IDEA<br />DEFINITION<br />REALISA...
CREATIVITY<br />MINDSWITCHING<br />
PROBLEM DEFINITION <br />ATTITUDE  <br />Research journalist, reporter on the spot, searchingforboundaries, defining the a...
IDEA GENERATION<br />ATTITUDE <br />Advertiser, stand-upcomedian, improvisator, adventurer, opening up, accept and let go....
IDEA SELECTION  <br />ATTITUDE<br />Lawyer, retrievinguseful and constructiveinformationfrom a wild bunch of ideas, collec...
IDEA COMMUNICATION<br />ATTITUDE<br />Salesman, politician, negotiator, animator, crisis manager. <br />POINTS OF INTEREST...
INSPIRATION<br />
IDEA GENERATION<br />PROBLEM DEFINITION<br />IDEA GENERATION<br />IDEA GENERATION<br />
TIME     TEAM    THINK     TYPE      PHASE <br />
CREATIVITY TECHNIQUES<br />DIGITAL<br />ANALOG<br />[ Visual Thesaurus]<br />[ More inspiration ]<br />[ Post-itwall ]<br ...
ROGER  SPERRY  BRAIN<br />Nick Souter, breakthrough thinking <br />
PAUL MACLEAN BRAIN<br />Nick Souter, breakthrough thinking <br />
NED HERRMANN BRAIN<br />Nick Souter, breakthrough thinking <br />
THINK<br />THE QUESTION IS NOT,"How smart am I?“<br />IT’S RATHER,HOW am I smart?<br />Howard Gardner<br />
OP MAAT<br />
CREATIVITY<br />A PERSONAL MATTER<br />
DEFINITION<br />Define the playground of yourproblem, draw the box you want to think out of.<br />Become a specialist in t...
PROBLEM DEFINITION<br />BOUNDARY EXAMINATION<br />Verhogen van de stijfheid van lichtgewichtthermoplastische composiet str...
PROBLEM DEFINITION<br />SYSTEM OPERATOR<br />Super-system<br />BEACH<br />FOREST<br />EARTH<br />System<br />WOOD FURNITUR...
PROBLEM DEFINITION<br />PATENTSEARCH<br />http://www.google.com/patents<br />
PROBLEM DEFINITION<br />CONTRADICTION MATRIX<br />http://triz40.com/<br />
EXPLORATION<br />Maximizeyourideas.<br />Aimforquantity.Improvise, move fast, changeyour point of view, zoom in & out and ...
IDEA GENERATION<br />IDEAL FINAL RESULT<br />
IDEA GENERATION<br />The other way around<br />
IDEA GENERATION<br />OSBOURNE CHECKLIST<br />Substitute<br />Who else instead?What else instead?Other ingredient?Other mat...
IDEA GENERATION<br />FUNCTION DATABASE<br />http://function.creax.com/<br />
SELECTION<br />Combine, enrich and developyourideas.Select the fittest ideas and rank them.Accept and let go…<br />
IDEA SELECTION<br />COCD BOX<br />
IDEA SELECTION<br />STICKING DOTS <br />
IDEA SELECTION<br />SIX THINKING HATS (Edward de Bono)<br />
IDEA SELECTION<br />PLUSSES, POTENTIALS & CONCERNS<br />+<br />!<br />?<br />
MATERIALIZATION<br />Build a story, makeitreal, spread yourvision.Exciteyourcolleagues, look for partnerships.Relax for a ...
IDEA COMMUNICATION<br />MINDMAP<br />
IDEA COMMUNICATION<br />VISUAL IDEA SHEET<br />TITLE <br />TEXT: WHAT IS IT?<br />WHAT DOES IT?<br />……………………………………………<br />
IDEA COMMUNICATION<br />Story board (or scenario)  <br />
IDEA COMMUNICATION<br />PROTOTYPE<br />
contact:<br />HOWEST <br />Industrial Design Center<br />Marksesteenweg 58<br />8500 Kortrijk <br />056 24 12 68<br />info...
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INNOWIZ @ UGent 28-09-10

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INNOWIZ @ UGent 28-09-10

  1. 1. Ugent 28-09-2010<br />
  2. 2. Industrial Design Center is a knowledge center and a communication platform between the industry and the education, research and development programs of the Howest University College. Howest offers a Bachelor in Industrial Product Design and a Master in Industrial Design Engineering. Industrial Design Center has several fields of expertise: traditional, rapid & virtual prototyping, lighting technology, design methodology and creativity, sustainable product design and user-centered design. Industrial Design Center puts its advanced equipment at the disposal of external users, organizes thematic training, attaches importance to a network of specialist partners and service providers and assists in multi-disciplinary projects with companies (demand driven research projects, workshops with students, final projects, internships). The synergy between industry and education leads to a materialization of academic research results and to services towards companies and non-profit organizations. <br />
  3. 3. WHO<br />CELL CREATIVITY – INDUSTRIAL DESIGN CENTER/HOWEST <br />WHAT<br />RESEARCH, EDUCATION AND SERVICE IN APPLIED CREATIVITY <br />HISTORY<br />TETRA (IWT), EFRO, INTERREG IV B <br />
  4. 4. [ DESIGNER ]<br />[ PRODUCTION]<br />[ RESEARCHER ]<br />[ MANAGER ]<br />Howcan we stimulatecreativity in companies and in education? <br />Howcan we makecreativity more tangible and accessible to everyone? <br />
  5. 5. CREATIVITY<br />… MYTHS …<br />
  6. 6. CREATIVITY IS A PROPERTY! <br />YOU HAVE IT OR YOU DO NOT HAVE IT <br />
  7. 7. STRUCTURE IS BAD FOR CREATIVE THINKING <br />
  8. 8. THE LONGER THE BRAINSTORM, THE BETTER<br />
  9. 9. Commonreactions<br />CREATIVITY <br />… TYPICAL REACTIONS …<br />
  10. 10. “BRAINSTORMING, WE ALREADY DO THIS”<br />
  11. 11. “Drillforoil? Youmeandrillinto the ground to try and findoil? You’re crazy.”<br />Drillerswhom Edwin L.Draketried to enlist to his project to drillforoil, 1859 <br />“A rocket will never be able to leave the Earth’s atmosphere.”<br />New York Times, 1936<br />“THIS IS IMPOSSIBLE!”<br />
  12. 12. “NO TIME, TOO MUCH TO DO!”<br />
  13. 13.
  14. 14. DENKSYSTEEM<br />PATRONEN & GEWOONTEN<br />PATROONDOORBREKEND &<br /> CREATIEF DENKEN<br />
  15. 15. ATTITUDE<br />CREATIVITEIT<br />KENNIS<br />VAARDIGHEID<br />
  16. 16. CREATIVITEIT<br />ATTITUDE<br />
  17. 17. CREATIVITEIT<br />VAARDIGHEID<br />
  18. 18. CREATIVITEIT<br />KENNIS<br />
  19. 19. CREATIVITY<br />ORDER AND CHAOS <br />
  20. 20. HOW ‘WELL-ORGANIZED’ PEOPLE<br />DEAL WITH THE WORLD<br />
  21. 21. HOW ‘CHAOTIC’ PEOPLE<br />LOOK AT THE WORLD<br />
  22. 22. STRUCTURED PEOPLENEED INSPIRATIONCHAOTIC PEOPLENEED A METHOD<br />
  23. 23. METHOD<br />AWARENESS OF CREATIVE PROCESSES THROUGH 4 DEVELOPMENT STAGES<br />INSPIRATION<br />VISUAL AND INTERACTIVE DATABASE WITH CREATIVITY TECHNIQUES WWW.INNOWIZ.BE <br />CUSTOMIZED <br />TECHNIQUES ARE ALWAYS RELATED TO A CONTEXT; INNOWIZ CUSTOMIZED SERVICE<br />
  24. 24. METHOD<br />
  25. 25.
  26. 26. CREATIVITY<br />ITERATIVE THINKING<br />
  27. 27. ITERATIVE THINKING<br />IDEA<br />IDEA<br />SELECTION<br />GENERATION <br />PROBLEM<br />IDEA<br />DEFINITION<br />REALISATION<br />
  28. 28. CREATIVITY<br />MINDSWITCHING<br />
  29. 29. PROBLEM DEFINITION <br />ATTITUDE <br />Research journalist, reporter on the spot, searchingforboundaries, defining the assignment (box) & lookingforopportunities(out of the box).<br />POINTS OF INTEREST <br />Question (needoropportunity?), involvedparties, decision makers, deadlines, planning, deliverables, possibilities, restrictions, ownassets (strengths & weaknesses).<br />
  30. 30. IDEA GENERATION<br />ATTITUDE <br />Advertiser, stand-upcomedian, improvisator, adventurer, opening up, accept and let go. <br />POINTS OF INTEREST<br />Manyideas, speed, flexibility, keep moving, don’t stop until the deadline is reached, switch, idea sheets.<br />
  31. 31. IDEA SELECTION <br />ATTITUDE<br />Lawyer, retrievinguseful and constructiveinformationfrom a wild bunch of ideas, collectingevidence, preparing a plea, knowingaboutalternative routes.<br />POINTS OF INTEREST <br />Underpinning, trimming, ranking, the best is notgoodenough, the context canchange.<br />
  32. 32. IDEA COMMUNICATION<br />ATTITUDE<br />Salesman, politician, negotiator, animator, crisis manager. <br />POINTS OF INTEREST<br />Restructuring the story according to the audience, focusingon the interest of youraudience, inspiringothers, creatingwin-win. <br />
  33. 33. INSPIRATION<br />
  34. 34. IDEA GENERATION<br />PROBLEM DEFINITION<br />IDEA GENERATION<br />IDEA GENERATION<br />
  35. 35. TIME TEAM THINK TYPE PHASE <br />
  36. 36. CREATIVITY TECHNIQUES<br />DIGITAL<br />ANALOG<br />[ Visual Thesaurus]<br />[ More inspiration ]<br />[ Post-itwall ]<br />[ Sketching ]<br />[ Tilt viewer ]<br />[ Manyeyes]<br />[ Rapidprototyping ]<br />[ Moodboard ]<br />INTERACTIVE| COMMUNITY | HYPERLINKS<br />
  37. 37. ROGER SPERRY BRAIN<br />Nick Souter, breakthrough thinking <br />
  38. 38. PAUL MACLEAN BRAIN<br />Nick Souter, breakthrough thinking <br />
  39. 39. NED HERRMANN BRAIN<br />Nick Souter, breakthrough thinking <br />
  40. 40. THINK<br />THE QUESTION IS NOT,"How smart am I?“<br />IT’S RATHER,HOW am I smart?<br />Howard Gardner<br />
  41. 41. OP MAAT<br />
  42. 42. CREATIVITY<br />A PERSONAL MATTER<br />
  43. 43.
  44. 44.
  45. 45.
  46. 46.
  47. 47.
  48. 48.
  49. 49.
  50. 50. DEFINITION<br />Define the playground of yourproblem, draw the box you want to think out of.<br />Become a specialist in this topic you are workingon.<br />Redefine things in a challenging way.Take a deep breath before you start…<br />
  51. 51. PROBLEM DEFINITION<br />BOUNDARY EXAMINATION<br />Verhogen van de stijfheid van lichtgewichtthermoplastische composiet structuur met als doel te komen tot nieuw hardschalig kofferconcept met 2- of 3- puntssluiting.<br />http://www.visualthesaurus.com/<br />
  52. 52. PROBLEM DEFINITION<br />SYSTEM OPERATOR<br />Super-system<br />BEACH<br />FOREST<br />EARTH<br />System<br />WOOD FURNITURE<br />TREE<br />SEED<br />Sub-system<br />NATURAL WOOD<br />DNA WOOD<br />VARNISHED WOOD<br />Space <br />Past<br />present<br />Future<br />Time<br />
  53. 53. PROBLEM DEFINITION<br />PATENTSEARCH<br />http://www.google.com/patents<br />
  54. 54. PROBLEM DEFINITION<br />CONTRADICTION MATRIX<br />http://triz40.com/<br />
  55. 55. EXPLORATION<br />Maximizeyourideas.<br />Aimforquantity.Improvise, move fast, changeyour point of view, zoom in & out and in again.Check yourhair…<br />
  56. 56. IDEA GENERATION<br />IDEAL FINAL RESULT<br />
  57. 57. IDEA GENERATION<br />The other way around<br />
  58. 58. IDEA GENERATION<br />OSBOURNE CHECKLIST<br />Substitute<br />Who else instead?What else instead?Other ingredient?Other material?Other process?Other power?Other place?Other approach?Other tone of voice? <br />Adapt<br />What else is like this?What other idea does this suggest?Does the past offer parallel?What could I copy?Whom could I emulate? <br />New twist?Change meaning, color, motion, sound, odor, form, shape?Other shapes?<br />Magnify<br />What to add?More time?Greater frequency?Stronger?Higher?Longer?Thicker?Extra Value?Plus ingredient?Duplicate?Multiply?Exaggerate? <br />Modify<br />New twist?Change meaning, color, motion, sound, odor, form, shape?Other shapes? <br />Reverse<br />Transpose positive and negative?How about opposites?Turn it backward?Turn it upside down?Reverse roles?Change shoes?Turn tables?Turn other cheek? <br />Rearrange<br />Interchange components?Other pattern?Other layout?Other sequence?Transpose cause and effect?Change pace?Change schedule? <br />Combine<br />How about a blend, <br />an alloy, an assortment, <br />an ensemble?Combine units? Combine purposes? Combine appeals?Combine ideas? <br />Eliminate<br />What to subtract? Smaller?Condensed?Miniature?Lower?Shorter?Lighter?Omit?Streamline?Split up?Understate? <br />Put to other uses<br />New ways to use as is?Other uses if modified? <br />
  59. 59. IDEA GENERATION<br />FUNCTION DATABASE<br />http://function.creax.com/<br />
  60. 60. SELECTION<br />Combine, enrich and developyourideas.Select the fittest ideas and rank them.Accept and let go…<br />
  61. 61. IDEA SELECTION<br />COCD BOX<br />
  62. 62. IDEA SELECTION<br />STICKING DOTS <br />
  63. 63. IDEA SELECTION<br />SIX THINKING HATS (Edward de Bono)<br />
  64. 64. IDEA SELECTION<br />PLUSSES, POTENTIALS & CONCERNS<br />+<br />!<br />?<br />
  65. 65. MATERIALIZATION<br />Build a story, makeitreal, spread yourvision.Exciteyourcolleagues, look for partnerships.Relax for a while…Now move on to the next level.<br />
  66. 66. IDEA COMMUNICATION<br />MINDMAP<br />
  67. 67. IDEA COMMUNICATION<br />VISUAL IDEA SHEET<br />TITLE <br />TEXT: WHAT IS IT?<br />WHAT DOES IT?<br />……………………………………………<br />
  68. 68. IDEA COMMUNICATION<br />Story board (or scenario) <br />
  69. 69. IDEA COMMUNICATION<br />PROTOTYPE<br />
  70. 70. contact:<br />HOWEST <br />Industrial Design Center<br />Marksesteenweg 58<br />8500 Kortrijk <br />056 24 12 68<br />info@innowiz.be<br />www.innowiz.be<br />

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