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Innowiz Presentatie Transfo Zwevegem
Innowiz Presentatie Transfo Zwevegem
Innowiz Presentatie Transfo Zwevegem
Innowiz Presentatie Transfo Zwevegem
Innowiz Presentatie Transfo Zwevegem
Innowiz Presentatie Transfo Zwevegem
Innowiz Presentatie Transfo Zwevegem
Innowiz Presentatie Transfo Zwevegem
Innowiz Presentatie Transfo Zwevegem
Innowiz Presentatie Transfo Zwevegem
Innowiz Presentatie Transfo Zwevegem
Innowiz Presentatie Transfo Zwevegem
Innowiz Presentatie Transfo Zwevegem
Innowiz Presentatie Transfo Zwevegem
Innowiz Presentatie Transfo Zwevegem
Innowiz Presentatie Transfo Zwevegem
Innowiz Presentatie Transfo Zwevegem
Innowiz Presentatie Transfo Zwevegem
Innowiz Presentatie Transfo Zwevegem
Innowiz Presentatie Transfo Zwevegem
Innowiz Presentatie Transfo Zwevegem
Innowiz Presentatie Transfo Zwevegem
Innowiz Presentatie Transfo Zwevegem
Innowiz Presentatie Transfo Zwevegem
Innowiz Presentatie Transfo Zwevegem
Innowiz Presentatie Transfo Zwevegem
Innowiz Presentatie Transfo Zwevegem
Innowiz Presentatie Transfo Zwevegem
Innowiz Presentatie Transfo Zwevegem
Innowiz Presentatie Transfo Zwevegem
Innowiz Presentatie Transfo Zwevegem
Innowiz Presentatie Transfo Zwevegem
Innowiz Presentatie Transfo Zwevegem
Innowiz Presentatie Transfo Zwevegem
Innowiz Presentatie Transfo Zwevegem
Innowiz Presentatie Transfo Zwevegem
Innowiz Presentatie Transfo Zwevegem
Innowiz Presentatie Transfo Zwevegem
Innowiz Presentatie Transfo Zwevegem
Innowiz Presentatie Transfo Zwevegem
Innowiz Presentatie Transfo Zwevegem
Innowiz Presentatie Transfo Zwevegem
Innowiz Presentatie Transfo Zwevegem
Innowiz Presentatie Transfo Zwevegem
Innowiz Presentatie Transfo Zwevegem
Innowiz Presentatie Transfo Zwevegem
Innowiz Presentatie Transfo Zwevegem
Innowiz Presentatie Transfo Zwevegem
Innowiz Presentatie Transfo Zwevegem
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Innowiz Presentatie Transfo Zwevegem

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Transcript

  • 1. Becky Verthé & Pieter Michiels
    4 maart 2010 – TransfoZwevegem
  • 2. PROTOTYPING I ProtoLab I Virtual prototyping
    LIGHTING I ProtoLight
    CREATIVITY & INNOVATION I Innowiz I Playmate
    HUMANITY I D4E1
    SUSTAINABILITY I Playitforward
    MATERIALS & CONNECTIONS I Design2connect
  • 3. DESIGN ASSIGNMENTS
    PROJECT WEEKS
    BACHELOR I MASTER EXAM (preceded by an internship)
    DEMAND DRIVEN RESEARCH (TETRA, IWT, 7th Framework, Flanders InShape,…)
    LONG TERM RESEARCH (PhD)
    MADE-TO-MEASURE SERVICES
    WORKSHOPS & COURSES
    JURY
    POSTGRADUATE PROGRAM Integral Product Development
    NETWORK events, design talks, seminars, study days, study tours…
  • 4. WHO I Research groupcreativity & innovation
    WHAT I Tool & guidance in “APPLIED” creativity
    USERS’ COMMITTEE I AssaAbloy, Liften Coopman, Creax, P&G, Recticel, Renson, FlandersInshape, Televic, Flanders DC, DesleeClama, Pilipili, Innovatiecentrum, Unizo, COCD, Reynaers Aluminium
    SUPPORTED BY I Tetra (IWT), EFRO, INTERREG
  • 5. [ DESIGNER ]
    [ PRODUCTION]
    [ RESEARCHER ]
    [ MANAGER ]
    HOW TO STIMULATE CREATIVITY IN COMPANIES AND EDUCATION?
    HOW TO MAKE IT TANGIBLE AND ACCESSIBLE TO EVERYONE?
  • 6. DEFINITION
  • 7. CREATIVITY
    ORDER AND CHAOS
  • 8. HOW ‘WELL-ORGANIZED’ PEOPLE
    DEAL WITH THE WORLD
  • 9. HOW ‘CHAOTIC’ PEOPLE
    LOOK AT THE WORLD
  • 10. STRUCTURED PEOPLENEED INSPIRATIONCHAOTIC PEOPLENEED A METHOD
  • 11. METHOD
    AWARENESS OF CREATIVE PROCESSES THROUGH 4 DEVELOPMENT STAGES
    INSPIRATION
    VISUAL AND INTERACTIVE DATABASE WITH CREATIVITY TECHNIQUES WWW.INNOWIZ.BE
    CONTEXTUAL
    TECHNIQUES ARE ALWAYS RELATED TO A CONTEXT, AN APPLICATION
  • 12. METHOD
  • 13. TRIZ BASICS
  • 14. INNOWIZ TRANSLATION
  • 15.
  • 16. CREATIVITY
    ITERATIVE THINKING
  • 17. ITERATIVE THINKING
    IDEA
    IDEA
    SELECTION
    GENERATION
    PROBLEM
    IDEA
    DEFINITION
    REALISATION
  • 18. ITERATIVE THINKING
    2/5
    1/5
    1/5
    1/5
  • 19. CREATIVITY
    MINDSWITCHING
  • 20. PROBLEM DEFINITION
    INPUT
    starting question
    OUTPUT
    one or more redefined and challenging starting questions
    ATTITUDE
    research journalist, searching for boundaries, defining the assignment (box)
    POINTS OF INTEREST
    need or opportunity, stakeholders, deadlines, planning, deliverables, strengths, weaknesses, opportunities and threats.
  • 21. IDEA GENERATION
    INPUT
    a challenging and well-stated question
    OUTPUT
    many ideas, whether or not clustered into groups and visually recognizable
    ATTITUDE
    advertiser, stand-up comedian, improvisator, adventurer
    POINTS OF INTEREST
    diverge, out of the box, quantity over quality, postpone judgment, openness, speed, flexibility, switch
     
  • 22. IDEA SELECTION
    INPUT
    many idea sheets
    OUTPUT
    one or more well founded concepts with pros and cons
    ATTITUDE
    lawyer, retrieving useful and constructive information from a wild bunch of ideas, collecting evidences, preparing a plea
    POINTS OF INTEREST
    ranking, founding, trimming, the best is not good enough
  • 23. IDEA COMMUNICATION
    INPUT
    some selected concepts
    OUTPUT
    go no-go, internal and external communication, convinced clients
    ATTITUDE
    salesman, politician, negotiator, animator, crisis manager
     
    POINTS OF INTEREST
    materialize, inspire, focus on your audience’s interest, create a win-win
  • 24. INSPIRATION
  • 25. IDEA GENERATION
    PROBLEM DEFINITION
    IDEA GENERATION
    IDEA GENERATION
  • 26. TIME TEAM THINK TYPE PHASE
  • 27.
  • 28. DRAW YOUR PERSONAL INNOVATION PATH
  • 29.
  • 30.
  • 31. EXAMPLES OF TECHNIQUES
  • 32. DEFINITION
    Define the playground of yourproblem, draw the box you want to think out of.
    Become a specialist in this topic you are workingon.
    Redefine things in a challenging way.Take a deep breath before you start…
  • 33. PROBLEM DEFINITION
    WORDLE
    www.wordle.net
    generate word clowdsfromlargetexts
  • 34. PROBLEM DEFINITION
    VISUAL THESAURUS
    www.visualthesaurus.net
    semantic search
  • 35. PROBLEM DEFINITION
    BENCHMARKING A
    Whatifyourcompany was a car? Whichcarwoulditbe?
  • 36. PROBLEM DEFINITION
    BENCHMARKING B
    Whatifyourcompany was a B2C brand? Where is the centre of product gravity?
  • 37. EXPLORATION
    Maximizeyourideas.
    Aimforquantity.Improvise, move fast, changeyour point of view, zoom in & out and in again.Check yourhair…
  • 38. IDEA GENERATION
    SUPERHEROES
    slide in a superhero profile to have a different view on the subject
    www.gocreate.com > creativity toolbox > star force/job force
  • 39. IDEA GENERATION
    ASK NATURE
    The biomimicry design portal
    www.asknature.org
  • 40. IDEA GENERATION
    VISUAL THINKING
    www.taggalaxy.com
    www.flickr.com
  • 41. IDEA GENERATION
    TRENDS: DIY, CRADLE TO CRADLE,…
    http://www.slideshare.net/marcnewshoestoday
  • 42. SELECTION
    Combine, enrich and developyourideas.Select the fittest ideas and rank them.Accept and let go…
  • 43. IDEA SELECTION
    COCD BOX
  • 44. MATERIALIZATION
    Build a story, makeitreal, spread yourvision.Exciteyourcolleagues, look for partnerships.Relax for a while…Now move on to the next level.
  • 45. IDEA COMMUNICATION
    STORYBOARDING
  • 46. IDEA COMMUNICATION
    MOODBOARD / WALL
    Create the right atmosphere
  • 47. IDEA COMMUNICATION
    PROTOTYPING
    Finding design problems in anearly stage
  • 48. INNOWIZ USERS
  • 49. contact:
    Industrial Design Center
    Howest
    Marksesteenweg 58
    8500 Kortrijk
    056 24 12 68
    info@innowiz.be
    info@innowiz.be

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