PROTOTYPING I ProtoLab I Virtual prototyping LIGHTING I ProtoLight CREATIVITY & INNOVATION I Innowiz I Playmate HUMANITY I D4E1 SUSTAINABILITY I Playitforward MATERIALS & CONNECTIONS I Design2connect
DESIGN ASSIGNMENTS PROJECT WEEKS BACHELOR I MASTER EXAM (preceded by an internship) DEMAND DRIVEN RESEARCH (TETRA, IWT, 7th Framework, Flanders InShape,…) LONG TERM RESEARCH (PhD) MADE-TO-MEASURE SERVICES WORKSHOPS & COURSES JURY POSTGRADUATE PROGRAM Integral Product Development NETWORK events, design talks, seminars, study days, study tours…
WHO I Research groupcreativity & innovation WHAT I Tool & guidance in “APPLIED” creativity USERS’ COMMITTEE I AssaAbloy, Liften Coopman, Creax, P&G, Recticel, Renson, FlandersInshape, Televic, Flanders DC, DesleeClama, Pilipili, Innovatiecentrum, Unizo, COCD, Reynaers Aluminium SUPPORTED BY I Tetra (IWT), EFRO, INTERREG
[ DESIGNER ] [ PRODUCTION] [ RESEARCHER ] [ MANAGER ] HOW TO STIMULATE CREATIVITY IN COMPANIES AND EDUCATION? HOW TO MAKE IT TANGIBLE AND ACCESSIBLE TO EVERYONE?
STRUCTURED PEOPLENEED INSPIRATIONCHAOTIC PEOPLENEED A METHOD
METHOD AWARENESS OF CREATIVE PROCESSES THROUGH 4 DEVELOPMENT STAGES INSPIRATION VISUAL AND INTERACTIVE DATABASE WITH CREATIVITY TECHNIQUES WWW.INNOWIZ.BE CONTEXTUAL TECHNIQUES ARE ALWAYS RELATED TO A CONTEXT, AN APPLICATION
PROBLEM DEFINITION INPUT starting question OUTPUT one or more redefined and challenging starting questions ATTITUDE research journalist, searching for boundaries, defining the assignment (box) POINTS OF INTEREST need or opportunity, stakeholders, deadlines, planning, deliverables, strengths, weaknesses, opportunities and threats.
IDEA GENERATION INPUT a challenging and well-stated question OUTPUT many ideas, whether or not clustered into groups and visually recognizable ATTITUDE advertiser, stand-up comedian, improvisator, adventurer POINTS OF INTEREST diverge, out of the box, quantity over quality, postpone judgment, openness, speed, flexibility, switch
IDEA SELECTION INPUT many idea sheets OUTPUT one or more well founded concepts with pros and cons ATTITUDE lawyer, retrieving useful and constructive information from a wild bunch of ideas, collecting evidences, preparing a plea POINTS OF INTEREST ranking, founding, trimming, the best is not good enough
IDEA COMMUNICATION INPUT some selected concepts OUTPUT go no-go, internal and external communication, convinced clients ATTITUDE salesman, politician, negotiator, animator, crisis manager
POINTS OF INTEREST materialize, inspire, focus on your audience’s interest, create a win-win
DEFINITION Define the playground of yourproblem, draw the box you want to think out of. Become a specialist in this topic you are workingon. Redefine things in a challenging way.Take a deep breath before you start…
PROBLEM DEFINITION WORDLE www.wordle.net generate word clowdsfromlargetexts
PROBLEM DEFINITION VISUAL THESAURUS www.visualthesaurus.net semantic search
PROBLEM DEFINITION BENCHMARKING A Whatifyourcompany was a car? Whichcarwoulditbe?
PROBLEM DEFINITION BENCHMARKING B Whatifyourcompany was a B2C brand? Where is the centre of product gravity?
EXPLORATION Maximizeyourideas. Aimforquantity.Improvise, move fast, changeyour point of view, zoom in & out and in again.Check yourhair…
IDEA GENERATION SUPERHEROES slide in a superhero profile to have a different view on the subject www.gocreate.com > creativity toolbox > star force/job force
IDEA GENERATION ASK NATURE The biomimicry design portal www.asknature.org
IDEA GENERATION VISUAL THINKING www.taggalaxy.com www.flickr.com
IDEA GENERATION TRENDS: DIY, CRADLE TO CRADLE,… http://www.slideshare.net/marcnewshoestoday
SELECTION Combine, enrich and developyourideas.Select the fittest ideas and rank them.Accept and let go…