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Intellectual Property - EBN seminars

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By: Mohamed Kash …

By: Mohamed Kash
Senior Innovation Consultant - Innovety LLC

Published in Business
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  • 1. Intellectual Property Mohamed Kash Senior Innovation Consultant - Innovety © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 2. The Disclaimer! This training material concerns intellectual property and business strategies only in general terms. This training material should not be relied upon when taking specific business or legal decisions. Rather, professional advice should be obtained which suits the circumstances in question. © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 3. Agenda IP in the Administrative Arena Basics of Intellectual Property IP Tools Patent Information Services & Contractual agreements IP in the Business Arena Material VS. Intellectual Value Chain The Intellectual Value Star IP Strategy & The Value Hierarchy Open Innovation & Technology Transfer © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 4. The Three Arenas Judicial Business Administrative © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 5. The Three Arenas Judicial Business Administrative © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 6. IP Overview © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 7. Introduction to Intellectual Property • Intellectual property (IP or IPR) refers to the rights one has to intangible assets, e.g. creations of the mind, such as: – – – – – Ideas Thoughts Creations Writings Drawings © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 8. Registered Intellectual Property Rights Patents Duration: up to 20 Y Utility models Duration: until 10 years Trademarks Duration:10 years or life Designs Duration: until 5 x 5 years © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 9. Unregistered Intellectual Property Rights • Copyright • Database Right • Unregistered Design Right • Unregistered Trade Marks © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 10. Patents Overview © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 11. Overview of Patent Rights A patent rights can be viewed as an agreement between the inventor and society Patents protect technical inventions which solve technical problems – chemicals, products, equipment and apparatus – processes and methods Patent #: EP1180338B1 Title: Chair Assignee: KOKUYO CO., LTD. © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 12. What is a patent? • A patent is the right to exploit an invention - NO! • The right to exclude others from making, using, selling or importing an invention. It confers no enabling right. Electric kettle Kettle with ceramic heating element © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 13. Patentability • • • • What can be patented? A product itself The apparatus for producing the product The process or method for producing the product The use of the product © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 14. Patentability What cannot be patented? • • • • • • • • Computer programs** Mathematical methods Business methods* Medical and surgical treatments Discoveries New species of plant or animal • • • Inventions which are contrary to moral standards and public order (e.g. instruments of torture) The human body and any non-separate part/s thereof* Presentations of information Scientific theories Aesthetic creations © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 15. Patent Requirements A patentable invention must be: 1. Novel/New (Not already been disclosed to the public) 2. Contain an inventive step 3. Useful (e.g. Capable of industrial application) © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 16. Patent Requirements: 1. Novel/New • New in relation to Prior Art • Prior Art is what is known prior to the filing date • Prior Art include public information worldwide © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 17. Patent Requirements: 2. The Inventive Step • Solves technical problem in a non-obvious way • Non-obvious in relation to a person skilled in the art © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 18. Patent Requirements: 3. Industrial Application • Must have at least one practical purpose • Must be reproducible Patent #: EP2072815A1    Title:  System For Rotating A Wind Turbine Blade Assignee: Gamesa © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 19. Where can I File a Patent Application National patent used for: Protection in the home country Extending protection to other countries International patent application used for: protection in many countries Extending the pre-publication period (up to 30 months) © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 20. The Patent Application Process – National phase Optional Step: Filings due for PCT/EP/More Countries Priority Year - file additional applications 0 Patent Refusal Appeal 2 months Refusal 12 6 18 Months from filing Further procedures Search and 1st examination File Application Opposition 9 months Patent Adm. Re-examination Publication © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 21. Utility Models Overview © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 22. Utility Model – not quite a patent • The utility model: – – – – – – Is an exclusive right Grants protection for up to 10 years Covers products not methods/processes/liquids Protects minor inventions Can be converted to a patent application Same requirements as patents A product … The assembling of … can be protected Model #: DE202008015732U1 Invention: Fitting for fixing lightweight plate to e.g. wall Assignee: Hettich Beinze GMBH & CO Application Year: 2008 cannot be protected © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 23. Application Process for a Utility Model The filing process is similar to a patent application: • • • • Filed at the national patent office Can be filed using a PCT application Have up to 12 months from to file in other jurisdictions Can file in multiple jurisdictions using PCT © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 24. Copyright © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 25. Copyright: What is Required ? • • • • Must be an expression of an idea Must be creative Must be original Some degree of skill and labour required © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 26. Copyright: What is Protected ? • Original works: literary, artistic, dramatic or musical works • Derivative works: i.e. films, photographs, translations, editions, collages, adaptations etc. • Others: typographical arrangements, sound recordings, broadcasts, performances © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 27. Copyright: Time of Protection • Original work: Life of the author + 70 years • Anonymous work: 70 years from publication or creation (if unpublished) • Typographical arrangements: 25 years from first publication • Derivative works: various © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 28. Trademarks © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 29. What is a Trademark? A trade mark is a sign, or a combination of signs, which distinguishes the goods or services of one enterprise from those of another. May be registered ® or unregistered TM Helps consumers to recognize and decide on goods and services based on their reputation and quality Term: up to 10 years, renewable for 10 years for life of trademark © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 30. Types of Trademarks (1 of 3) A Word A logo A word associated with a logo Adidas Nescafé © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 31. Types of Trademarks (2 of 3) A numeral or letter A shape A slogan © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 32. Types of Trademarks (3 of 3) Other and "new" kinds of trademarks Well-known trademark - special treatment Colors or combinations (color mark) Certification mark Collective mark Sound mark Movement mark © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 33. Trademark Requirements Graphic representation Distinctive (unique) Not descriptive Not similar or identical © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 34. Trademark Distinctiveness Scale Apple - for fruit London Taxi - for taxis Vision Center - for optics store 7-11 - for store that opens from 7 a.m. to 11 p.m. Not Distinctive Generic Not Granted Amazon - for Internet sites Apple - for computers Highly Distinctive Descriptive Suggestive Fanciful/ Arbitrary Granted © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 35. Design Rights © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 36. What are Designs? Designs protect: The outward appearance of a product or part of it Designs do not protect: The product itself The technical function of the product The capacity of a sign to be distinctive Term: Registered Designs: 5 years renewable 4 times => maximum of 25 years (Note: Registration needs to be filed within 1 year of disclosure to the public) Unregistered Designs: 3 years Requirements Novelty Individual character (give an appearance of originality) © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 37. Design Filing Options 1. National Office: provides national protection 2. Registered Community Designs: OHIM: Protection in over 27 Member States of EU 3. International system: The Hague agreement: Protection in over 40 member states © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 38. Soft IP Overview © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 39. Soft Intellectual Property (IP) • Confidential Information: business critical information − A customer list − The marketing plan for the next 5 years • Know-How: Practical knowledge, skill expertise – Special technical knowledge of an employee – The precise way to set-up a machine • Trade secrets: A secret ingredient / recipe – The formula for Coca-cola and KFC fried chicken – Specific chemical process for optimal conditions © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 40. Soft IP – Confidential Information • Confidentiality should only be claimed if: – Information is confidential – Information is given in confidential circumstances • Advantages: – Protection until the idea enters public domain – A relatively cheap form of protection © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 41. Soft IP – Confidential Information • Information is NOT considered as confidential if: - Already in the public domain or entered through no fault of the receiving party - Receiving party already possess it, independently develop it or acquire it from a third party - Disclosing party communicates it to another party without restriction - Disclosure required by law, governmental rules or regulations © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 42. Soft IP - First Mover • The First Mover Advantage is the advantage of the first significant occupant in a market • A firm can be the First Mover in the market by: – entering a new market Procter&Gamble – introducing a new product Blackberry – launching a new service Amazon.com – creating a distinctive positioning Apple – creating a unique community Apple © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 43. Advantages of the First Mover • Reputation of being the first in that market • Access to resources and scarce assets • Access to innovation-seeking venture capital • Switching costs • Technical leadership • Reinvestment of benefits © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 44. Disadvantages of the First Mover • Free-rider effect: Lower imitation costs • Technological uncertainty • Customer demand: early adopters vs laggards • Shifts in customer needs: less investments by followers © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 45. IP Tools Patent Information Services © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 46. What is patent information? Patent information is the information found in patent documents and the associated databases. It includes technical, legal and business-related information © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 47. Sections of a Patent – Front Page • Patent number • Classification code • Filing date • Owner • Inventor(s) • Potential countries • Priority date • Title • Abstract Description, claims, & drawings (if any) are on the following pages of the patent © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 48. Sections of a Patent Note: Sections vary slightly across jurisdictions • Field of the Invention • Background of the Invention (Prior Art) • Summary of the Invention • Detailed Description of the Invention (Specification) • Description of the Drawings • Drawings or Figures • Claims • International Search Report © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 49. Questions to be answered with patent information Technical Is my invention patentable? Legal Am I infringing someone‘s patent or am I free to use it? What solutions exist to a technical problem? What technologies are my competitors developing? Who’s strong in a (new) technology field? Business © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 50. International Patent Classification (IPC) How can you find the relevant patents? © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 51. International Patent Classification (IPC) The IPC is a hierarchical system You can click through the items, narrowing down the problem area you are interested in © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 52. The IPC has a hierarchical structure: Sections A, B, C, D, E, F, G, H Classes e.g. A47 Sub-classes e.g. A47J Groups e.g. A47J37 Sub-groups e.g. A47J37/06 ECLA European Classification = IPC + ECLA sub-groups e.g. A47J37/06C e.g. A47J37/06C3 © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 53. © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 54. © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 55. © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 56. Smart Search © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 57. © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 58. © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 59. Patent Information Services • • • • • • • Data is publicly available Finding potential partners Reverse engineering competitors’ IP strategy Monitoring the activity of key competitors Developing a new product or service Preparing to enter a new market or geography Researching potential employees © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 60. IP Tools Contractual Agreements © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 61. 1. Licensing Agreement • Exploit Intellectual property • Licensor grants to Licensee the right to use the IP • The Licensor maintains the ownership of the IP © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 62. Some reasons for licensing • Generate profit • Accessing technology • Enter into an R&D collaboration • Settle an infringement claim • Cross licensing © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 63. Licensing agreements Terms • • • • • • • • • • The parties (licensor and licensee) Purpose Definitions and subject matter Rights granted and restrictions Improvements Confidentiality Royalties, reports and audits Representations and warranties Infringement Term and termination © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 64. 2. Confidentiality Agreements (NDA) NDA = to put confidential information on a contractual basis • People who owe a duty of confidentiality: – Doctor – Lawyer – Patent attorney – Patent office – Accountant • NDA is not binding if information is not confidential anymore • NDA is void in case of a breach of law © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 65. 2. Confidentiality Agreements (NDA) • Signed before entering into future relationships • Used before exchange of non public information • Allow future patenting • Protection from unauthorized transmission of info © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 66. The Three Arenas Judicial Business Administrative © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 67. © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 68. Intellectual Capital Value Creation Value Extraction Human Capital Intellectual Assets Experience Know-How Skills Creativity Ideas - Processes - Methodologies Documents - Drawings - Databases Designs - Know How - Trade Secrets Intellectual Property Patents Copyrights Trademarks Design Rights © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 69. Material VS. Intellectual Value Chain © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 70. Material Value Chain (MVC) © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 71. The IP Function © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 72. Create intellectual value from Physical Products © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 73. What can you do with 10 BMW cars (Physical Product) © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 74. 10 BMW Cars (Physical Products in MVC) Drive them (Direct Utility Value) Selling them (Direct one-time revenue) Renting them (Repeated Revenue) Leasing them out © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 75. © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 76. © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 77. IP Strategy © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 78. The IP Function © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 79. The Intellectual Value Star © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 80. © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 81. © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 82. The Value Hierarchy Visionary Integrated Profit Center Cost Control Defensive Book: Edison in the boardroom © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 83. Level One: Defensive Visionary Integrated Profit Center Cost Control Defensive © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 84. Level One Best Practices 1. Keep track of the IP you own 2. Encourage Innovation & IP creation 3. Maintain your IP 4. Respect the IPR of others 5. Be willing to enforce or don’t bother at all © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 85. Trade Secrets Patent Portfolio Defensive Publishing © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 86. Level Two: Cost Control Visionary Integrated Profit Center Cost Control Defensive © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 87. Level Two Best Practices 1. Relate IP Portfolio to Business use 2. Establish Cross Functional IP committee 3. Establish Process & Criteria for IP Screening 4. Set Guidelines for IP Filing & Renewal 5. Review IP Portfolio Regularly © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 88. Level Three: Profit Center Visionary Integrated Profit Center Cost Control Defensive © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 89. Level Three Best Practices 1. Obtain Management Buy-in 2. Start a Proactive Licensing Organization 3. Consider IP Donations and Royalty Audits 4. Organize to Extract Value 5. Develop Advanced Screening Criteria © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 90. Level Four: Integrated Visionary Integrated Profit Center Cost Control Defensive © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 91. Level Four Best Practices 1. Align IP Strategy with Corporate Strategy 2. Manage IP & IA across Multiple Functions 3. Conduct Competitive Assessment 4. Codify IP Knowledge & Share with all Units 5. Focus on Strategic Value Extraction © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 92. Level Five:Visionary Visionary Integrated Profit Center Cost Control Defensive © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 93. Level Five Best Practices 1. Patent Strategically Exploit Trends in your Industry Create New Rules of the Game 2. Performance Measurement & Reporting System © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 94. Case: Leica Microsystems © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 95. Case: Leica Microsystems ! © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 96. Case: Leica Microsystems ! © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 97. Open Innovation & Technology Transfer © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 98. Open V.S. Closed Innovation Closed Innovation Model Research projects Market New products / services Research Development The borders of the firm are impermeable Innovation is an individual, integrated process © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 99. Open V.S. Closed Innovation Open Innovation Model Research projects Market Research Development Innovation is is distributed over a wide range of actors who must collaborate, exchange technologies, etc. © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 100. Tips for Technology Transfer © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 101. 1. Clear Institutional IP Policy 2. Gathering Information 3. Deciding on the IP strategy and tools (License structure etc.) 4. Creating Patent Portfolios 5. Preparing all documents and Contractual agreements © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 102. Make sure you file for a strong Patent Technical Business Legal © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 103. Problem in State of the Art: Holding paper securely without damage while being convenient Perfection Konaclip Gem Konaclip Weak Claim: Wire disposed inwardly within the frame Possible Claim: Focused on equal pressure aspect that helps holding paper securely, conveniently, and without damage Invention Analysis and Claiming © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval
  • 104. Thank you mkash@innovety.com - @mohamedkash © 2013 Innovety & EBN. Can only be printed for attendees of the IP seminar delivered by Innovety - Can not be used for any other purpose without Innovety’s approval