EngagementPurpose - How will the website benefit theorganization?Goal - What are you driving users to do? How welldo visitors understand your site?Visitor Segmentation - Who is coming to yoursite? How do they and what they are looking for?Unified site focus - Is your site tightly integratedwith clear and understandable themes?Branding - Is your brand well integrated into yoursite?
LayoutIs the design engaging and distinctive?Is the content arranged in a way that is logical,consumable, and supports user behavior?NavigationCan users easily and the information they arelooking for?Can they easily explore the entire site?
FeaturesDo the features enhance how the informationis consumed?Is it easy to interact with the site?ContentIs the content well written, concise, andmeaningful to users?Does the content positively impact SearchEngine Optimization (SEO)?
OrganizationIs the information logically grouped?PageIs all content properly leveraged to supportSEO? Are SEO best practices followed?Are links structured for usability?Are the sections and pages logically named?
TrafficWhere does traffic come from? How long do usersstay? What are they looking at?Social MediaAre these well-structured, integrated to your site anddriving traffic?SearchWhat are your most visited pages, top keywords, topsearch engines? Are you getting referralsand backlinks?SegmentationIs the site getting the right types of visitors?What types of devices are they using to view the site?