Innovation in Action
Globen September 14-15, 2010
Anna Schreil Bengt JärrehultPia Wågberg
Who are we?
Who are You?
The Case
Could this be the
situation in Your
company?
• The top middle management had been struggling with going from
words to action. How do you make people take action for a ...
50 ways to foster an innovation culture
Good hints
- available afterwards
50 ways to foster an innovation culture
• Have more fun…
• Diverse teams…
• Question authority…
• Celebrate failures…
• Ma...
IT IS NOT LACK OF KNOWLEDGE ON WHAT
TO DO THAT IS THE MAIN PROBLEM – IT IS
LACK OF ABILITY TO IDENTIFY AND HANDLE
THE REAL...
What is Culture?
Mindsets
The Innovation Culture Game
The Innovation Culture Game
The Innovation Culture Game
The Innovation Culture Game
The Innovation Culture Game
The Innovation Culture Game
The Innovation Culture Game
The others around the table had so weird opinions
and were hard to discuss with
Choose the dis...
Go to Step 1
Go to Step 2
Go to Step 3
Go to Step 4
The Innovation Culture Game
Game over!
Main learnings?
Background to the Mindset Cards
Background and comments
- available afterwards
The Takeaways from this Workshop
• You have compared Your mindsets with
others
• You have started to learn to make mindset...
Templates for comments
to Mindset Cards
2a. Easy to agree upon a YES statements
2b. Easy to agree upon a NO statements
3. ...
Step 2a. Easy-to-agree-upon a Yes Mindset Cards
Mindset
Number
As it was easy to agree upon a YES, this
mindset should alr...
Step 2a. Easy-to-agree-upon a Yes Mindset Cards
Mindset
Number
As it was easy to agree upon a YES, this
mindset should alr...
Step 2a. Easy-to-agree-upon a Yes Mindset Cards
Mindset
Number
As it was easy to agree upon a YES, this
mindset should alr...
Step 2b. Easy-to-agree-upon a No Mindset Cards
Mindset
Number
If it was easy to agree upon a NO this should
not exist in o...
Step 2b. Easy-to-agree-upon a No Mindset Cards
Mindset
Number
If it was easy to agree upon a NO this should
not exist in o...
Step 2b. Easy-to-agree-upon a No Mindset Cards
Mindset
Number
If it was easy to agree upon a NO this should
not exist in o...
Step 3. Hard-to-agree-upon Mindset Cards
Mindset
Number
a) If it was so hard to agree upon – what
made you finally agree a...
Step 3. Hard-to-agree-upon Mindset Cards
Mindset
Number
a) If it was so hard to agree upon – what
made you finally agree a...
Step 4. Impossible-to-agree-upon Mindset Cards
Mindset
Number
a) If it was impossible to agree upon – why
did not you agre...
Step 4. Impossible-to-agree-upon Mindset Cards
Mindset
Number
a) If it was impossible to agree upon – why
did not you agre...
N.B. Print this file in 1) “Scale to fit paper”
2) “Colour” and 3) “Duplex - Open to left”
1
2
3
1
2 3
1.
Only searching outside
the organization gives us
access to the best ideas
2.
The stage gate process is
adequate for mos...
Mindset Card 3 Mindset Card 2
Mindset Card 6
Mindset Card 9
Mindset Card 1
Mindset Card 12
Mindset Card 5
Mindset Card 8
M...
13.
There is lack of good
ideas in the company
14.
We lack sufficient ability
to commercialize new and
unproven products o...
Mindset Card 15 Mindset Card 14
Mindset Card 18
Mindset Card 21
Mindset Card 13
Mindset Card 24
Mindset Card 17
Mindset Ca...
25.
Risk control is vital at an
early stage
26.
Businesses that can not
be proven financially OK
at an early stage, should...
Mindset Card 27 Mindset Card 26
Mindset Card 30
Mindset Card 33
Mindset Card 25
Mindset Card 36
Mindset Card 29
Mindset Ca...
NO, I
disagree
NO, I
disagree
NO, I
disagree
NO, I
disagree
NO, I
disagree
NO, I
disagree
NO, I
disagree
NO, I
disagree
NO...
YES,
I agree
YES,
I agree
YES,
I agree
YES,
I agree
YES,
I agree
YES,
I agree
YES,
I agree
YES,
I agree
YES,
I agree
YES,
...
Step 1 - 45 mins
What mindsets belong to a good innovation
culture?
1. Everybody in the group picks up a Voting Card
2. On...
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Introduction to innovation culture

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A do-it-yourself method and game on how to sustain an innovative culture at your company. By Prof. Järrehult as part of the symposium Innovation in Action 2010.
For more information visit www.innovationpioneers.net

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Introduction to innovation culture

  1. 1. Innovation in Action Globen September 14-15, 2010
  2. 2. Anna Schreil Bengt JärrehultPia Wågberg Who are we?
  3. 3. Who are You?
  4. 4. The Case Could this be the situation in Your company?
  5. 5. • The top middle management had been struggling with going from words to action. How do you make people take action for a cultural change? • There is a difference between top-down change (a.k.a. the Cascading change process) and bottom-up change (a.k.a. Viral change process). What types of change process fit where? • What obstacles do you see arise when uniting an older general corporate culture together with an innovation culture? How do you handle these obstacles? • Reward systems are very strong. How can they be altered to works towards a truly innovative culture? The Case To be dealt with according to Your Own situation!
  6. 6. 50 ways to foster an innovation culture Good hints - available afterwards
  7. 7. 50 ways to foster an innovation culture • Have more fun… • Diverse teams… • Question authority… • Celebrate failures… • Make new mistakes… • Set aside more time for ideation.. • Action orientation to test ideas.. • Attacking costs solves nothing… • Tolerate ambiguity… • Fold your innovation resources into your business units … • Take the risks OUT of bold ideas.. • Create a portfolio of ideas on different horizons… • Be patient for growth, impatient for profit… • Avoid analysis paralysis…
  8. 8. IT IS NOT LACK OF KNOWLEDGE ON WHAT TO DO THAT IS THE MAIN PROBLEM – IT IS LACK OF ABILITY TO IDENTIFY AND HANDLE THE REAL HURDLES, THAT CAUSES THE “KNOWING –DOING GAP”
  9. 9. What is Culture? Mindsets
  10. 10. The Innovation Culture Game
  11. 11. The Innovation Culture Game
  12. 12. The Innovation Culture Game
  13. 13. The Innovation Culture Game
  14. 14. The Innovation Culture Game
  15. 15. The Innovation Culture Game
  16. 16. The Innovation Culture Game The others around the table had so weird opinions and were hard to discuss with Choose the discussion partners with care so they agree from the start 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12 Hand in your comments sheets afterwards
  17. 17. Go to Step 1
  18. 18. Go to Step 2
  19. 19. Go to Step 3
  20. 20. Go to Step 4
  21. 21. The Innovation Culture Game Game over! Main learnings?
  22. 22. Background to the Mindset Cards Background and comments - available afterwards
  23. 23. The Takeaways from this Workshop • You have compared Your mindsets with others • You have started to learn to make mindsets visible and thereby changeable • You have discussed some of the hinders in applying or changing these mindsets • You now can apply this back home in your company on Monday morning – You get all the tools in digital form – You get comments to all mindsets – You get the “50 ways to foster….” Thank You!
  24. 24. Templates for comments to Mindset Cards 2a. Easy to agree upon a YES statements 2b. Easy to agree upon a NO statements 3. Hard to agree upon statements 4. Impossible to agree upon statements
  25. 25. Step 2a. Easy-to-agree-upon a Yes Mindset Cards Mindset Number As it was easy to agree upon a YES, this mindset should already be dominant in our companies – but is it? YES or NO? Choose side of your Voting Card first and then show it to all later. Discuss the result and take notes. b) If the answer was mostly NO to the question left – why hasn’t the mindset already been implemented in your company?
  26. 26. Step 2a. Easy-to-agree-upon a Yes Mindset Cards Mindset Number As it was easy to agree upon a YES, this mindset should already be dominant in our companies – but is it? YES or NO? Choose side of your Voting Card first and then show it to all later. Discuss the result and take notes. b) If the answer was mostly NO to the question left – why hasn’t the mindset already been implemented in your company?
  27. 27. Step 2a. Easy-to-agree-upon a Yes Mindset Cards Mindset Number As it was easy to agree upon a YES, this mindset should already be dominant in our companies – but is it? YES or NO? Choose side of your Voting Card first and then show it to all later. Discuss the result and take notes. b) If the answer was mostly NO to the question left – why hasn’t the mindset already been implemented in your company?
  28. 28. Step 2b. Easy-to-agree-upon a No Mindset Cards Mindset Number If it was easy to agree upon a NO this should not exist in our companies – but does it still exist YES or NO? Choose your Voting Card first and then show it to all later. Discuss the results and take notes If the answer was mostly YES to the question left – why does the mindset still exist in your company?
  29. 29. Step 2b. Easy-to-agree-upon a No Mindset Cards Mindset Number If it was easy to agree upon a NO this should not exist in our companies – but does it still exist YES or NO? Choose your Voting Card first and then show it to all later. Discuss the results and take notes If the answer was mostly YES to the question left – why does the mindset still exist in your company?
  30. 30. Step 2b. Easy-to-agree-upon a No Mindset Cards Mindset Number If it was easy to agree upon a NO this should not exist in our companies – but does it still exist YES or NO? Choose your Voting Card first and then show it to all later. Discuss the results and take notes If the answer was mostly YES to the question left – why does the mindset still exist in your company?
  31. 31. Step 3. Hard-to-agree-upon Mindset Cards Mindset Number a) If it was so hard to agree upon – what made you finally agree and what did you agree upon? A YES or a NO? b) What are the learnings for the implementation process of this mindset in a company?
  32. 32. Step 3. Hard-to-agree-upon Mindset Cards Mindset Number a) If it was so hard to agree upon – what made you finally agree and what did you agree upon? A YES or a NO? b) What are the learnings for the implementation process of this mindset in a company?
  33. 33. Step 4. Impossible-to-agree-upon Mindset Cards Mindset Number a) If it was impossible to agree upon – why did not you agree at all? b) What are the learnings for the implementation process of this mindset in a company – if it shall be implemented at all?
  34. 34. Step 4. Impossible-to-agree-upon Mindset Cards Mindset Number a) If it was impossible to agree upon – why did not you agree at all? b) What are the learnings for the implementation process of this mindset in a company – if it shall be implemented at all?
  35. 35. N.B. Print this file in 1) “Scale to fit paper” 2) “Colour” and 3) “Duplex - Open to left” 1 2 3 1 2 3
  36. 36. 1. Only searching outside the organization gives us access to the best ideas 2. The stage gate process is adequate for most innovations 4. Failures are considered bad whatever size they have 7. Innovation is everybody’s task 3. Competition within a company always gives better result than collaboration 10. Innovation is a word understood in the same way within the company 5. To have one (1) common process for all projects is advantageous for efficiency 8. It is better to ask for forgiveness than for permission 11. Innovation is on the Top 3 list of Top Management priorities 6. Mature companies should mainly focus on efficiency (Efficiency = do things right) (Effectiveness = do right things) 9. Flexibility is more important than Standard Operating Procedures 12. Customer Insight should lead all our innovation efforts
  37. 37. Mindset Card 3 Mindset Card 2 Mindset Card 6 Mindset Card 9 Mindset Card 1 Mindset Card 12 Mindset Card 5 Mindset Card 8 Mindset Card 11 Mindset Card 4 Mindset Card 7 Mindset Card 10
  38. 38. 13. There is lack of good ideas in the company 14. We lack sufficient ability to commercialize new and unproven products or services 16. Innovation is a lean, linear and predictable process 19. The bonus system used only favor short term gains 15. Allowing for failures is a prerequisite for true innovation 22. We need a narrow focus to have the necessary cutting edge performance 17. Innovation cannot be controlled 20. Potentially radical innovations are impossible to launch within current sales organizations 23. Best Practice, Listening to Customer’s voice and Core Competence are our main pillars for innovation 18. The biggest hurdle to real innovation lies within middle management 21. Culture is heavily influenced by the leaders within a company 24. Culture within a company cannot be changed without drastic action
  39. 39. Mindset Card 15 Mindset Card 14 Mindset Card 18 Mindset Card 21 Mindset Card 13 Mindset Card 24 Mindset Card 17 Mindset Card 20 Mindset Card 23 Mindset Card 16 Mindset Card 19 Mindset Card 22
  40. 40. 25. Risk control is vital at an early stage 26. Businesses that can not be proven financially OK at an early stage, should not be further evaluated 28. Development is more important than change itself 31. A proper innovation strategy is key to make sure innovation is adding long term value to the business 27. Technical superiority is more important than market need in new offerings 34. All units within a company must be devoted towards breakthrough innovation 29. Bottom-up driven culture initiatives are more important than top-down driven initiatives 32. In order to be fast to the market with new things you have to work within small units 35. All units within a company must understand innovation 30. Company values are crucial for creating a company culture 33. Having incubators is the only way to get breakthrough innovation in mature companies 36.
  41. 41. Mindset Card 27 Mindset Card 26 Mindset Card 30 Mindset Card 33 Mindset Card 25 Mindset Card 36 Mindset Card 29 Mindset Card 32 Mindset Card 35 Mindset Card 28 Mindset Card 31 Mindset Card 34
  42. 42. NO, I disagree NO, I disagree NO, I disagree NO, I disagree NO, I disagree NO, I disagree NO, I disagree NO, I disagree NO, I disagree NO, I disagree NO, I disagree NO, I disagree NO, I disagree NO, I disagree NO, I disagree
  43. 43. YES, I agree YES, I agree YES, I agree YES, I agree YES, I agree YES, I agree YES, I agree YES, I agree YES, I agree YES, I agree YES, I agree YES, I agree YES, I agree YES, I agree YES, I agree
  44. 44. Step 1 - 45 mins What mindsets belong to a good innovation culture? 1. Everybody in the group picks up a Voting Card 2. One in the group reads a Mindset Card for the rest in the group 3. Everybody make up their minds for themselves to agree (YES) or to disagree (NO) with the statement on the card 4. When everybody is ready – you show the side of the Voting Card, you already have decided upon, for the others 5. Explain your views and try to agree on a common YES or NO 6. Move your card to the correct place below depending on how easy it was to agree – if you agreed at all 7. If you have not done all the cards after 45 mins – stop where you are anyway NO Voting Cards Mindset Cards Easy-To-Agree-Upon a NO Mindset Cards Hard-to-agree-upon a YES or a NO Mindset Cards Easy Hard/Impossible Step 2 – 40 mins Discuss the Easy-to-agree-upon cards 1. Take the Mindset Cards that were Easy-to-agree-upon and write down on the template which Mindsets that were a YES and which were a NO 2. Answer the following questions a) If it was easy to agree upon a YES, this mindset should already be dominant in our companies – but is it? YES or NO? Choose side of your Voting Card first and then show it to all later. Discuss the result and take notes b) If it was easy to agree upon a NO this should not exist in our companies – but does it still exist YES or NO? Choose your Voting Card first and then show it to all later. Discuss the results and take notes Step 3 – 20 mins Discuss the Hard-to-agree-upon cards 1. Take the Mindset Cards that were Hard-to-agree-upon and write down who they were on the template 2. Answer the following questions a) What made you finally agree and what did you agree upon? b) What are the learnings for the implementation process of this mindset in a company? Discuss the results and take notes Step 4 – 10 mins Discuss the Impossible-to-agree-upon cards 1. Take the Mindset Cards that were Impossible-to-agree-upon and write down who they were on the template 2. Answer the following questions a) Why did you not agree at all? b) What are the learnings for the implementation process of this mindset in a company? Discuss the results and take notes Easy-To-Agree-Upon a YES Mindset Cards Impossible -to- agree-upon a YES or a NO Mindset Cards by
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