Integrated Social Media Marketing and Public Relations for Entrepreneurs Bobbie Carlton Carlton PR & Marketing Mass Innovation Nights @BobbieC & @MassInno #IntroToPR
The Parade: Promotion/Event
“Elephant Escapes! TramplesRoses!!”
Social Media: The New Circus
What does the mass media stilloffer?
Mass Media vs. Social Media
Mass Media vs. Social Media Facebook has 850 million users Boston Globe has 250,000 daily print readers Boston.com is a top 1000 website 5.5 million uniques a month
Get Started: What Are YourGoals?
Identify: Who is Your Target Market?Business Goals: Sales
The Basic Tools Agreed upon goals Message –simple and direct A message document, a news release, a takeaway Message document: social media friendly Credibility builders – customers, examples, influencers A social media channel
News Releases for SEO
News (not Press) Release SEO 2 to 3 word keyword phrase In your headline In the first 150 characters Use as the anchor text for the first hyperlink; connect to relevant keyword-rich landing pages Write for people not search engines. The headline needs to be 65 characters or less 2-3% keyword density
News Release Distribution Secrets Marketwire, PR Newswire, BusinessWire Free(?) release distribution Geography is the key – smaller is better “Industry” gets you the proper trade publications What does the SEO option get you?
Key Takeaways: Reach YourAudience Know your audience Search is key – own it Reporters under siege Understand what drives them. Connect via social media Leverage social media channel
Connect with me: @BobbieC or @MassInno Mass.InnovationNights.com CarltonPRMarketing.com Give me your card and I will send tips for leveraging @MassInno