Management of Technological Innovation 3rd Edition Ch2 創新的來源

951 views
872 views

Published on

This is the textbook presentation slides made by students from the course Management of Technology taught in fall 2011 at the Department of Business Administration, National Taiwan University. The textbook used is Strategic Management of Technological Innovation 3rd Edition by Melissa A. Schilling, New York University.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
951
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
32
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Management of Technological Innovation 3rd Edition Ch2 創新的來源

  1. 1. Department of Business Administration College of Management Strategic Management of Technological Innovation Melissa A. Schilling, New York University 創新的來源 Presented by Group 01 2011/11/1 1Fall 2011 BAA Management of Technology Chapter 02 B97701206 鄭博宇 B97701218 周子瀚 B97701235 林靖原 Course Lecturer: Prof. J. T. Chiang Teaching Assistant: Hsuan-Yi Wu (Jen)
  2. 2. Department of Business Administration College of Management Strategic Management of Technological Innovation Melissa A. Schilling, New York University 創新的來源 • 主要: 公司 Why?? 資源、動機(差異化產品或服務) 2011/11/1 Fall 2011 BAA Management of Technology 2 Strategic Management of Technological Innovation Melissa A. Schilling, New York University
  3. 3. Department of Business Administration College of Management Strategic Management of Technological Innovation Melissa A. Schilling, New York University 創新者網路 公司 大專院校 正福研究 室 私人非營 利組織 個人 2011/11/1 Fall 2011 BAA Management of Technology 3
  4. 4. Department of Business Administration College of Management Strategic Management of Technological Innovation Melissa A. Schilling, New York University 創造力 • 智能 • 知識 • 思考風格 • 人格特質 • 幹勁 • 支持創新構想的環境 個人 • 組織成員的個人創造力 • 組織結構 • 組織慣例 • 組織動機 • 構想蒐集->開發創造力 組織 2011/11/1 Fall 2011 BAA Management of Technology 4
  5. 5. Department of Business Administration College of Management Strategic Management of Technological Innovation Melissa A. Schilling, New York University 創造力 → 創新:個人 • 尋求全面性的解決方法 • 通常不會積極地將其創造商業化 • 發明家+創業家?? → 貝爾、愛迪生、愛因斯坦… 發明者 • 滿足個人需求 • 改變現有產品特性 • 提供製造者產品設計建議 • 自行開發新產品(潛在競爭者) 使用者創新 2011/11/1 Fall 2011 BAA Management of Technology 5
  6. 6. Department of Business Administration College of Management Strategic Management of Technological Innovation Melissa A. Schilling, New York University 創造力 → 創新:公司研發 五代創新模式的摘要 • 簡單的線性模式 • 科學推動→需求拉動 第一代至第二代 • 連結模式 • 不同要素間的互動與回饋網路 第三代 • 平行模式 • 整合公司內部與上下游 • 強調連結與同盟 第四代 • 系統整合與建立大規模的網路關係 • 彈性與客製化回應 • 持續創新 第五代 2011/11/1 Fall 2011 BAA Management of Technology 6
  7. 7. Department of Business Administration College of Management Strategic Management of Technological Innovation Melissa A. Schilling, New York University 公司與顧客、供應商、競爭者、互 補廠商的連結 2011/11/1 Fall 2011 BAA Management of Technology 7 • 形式 結盟(alliance) 研究聯盟(research consortia) 授權協議(licensing arrangement) 契約研發(contract R&D) 合資(joint venture) 其他
  8. 8. Department of Business Administration College of Management Strategic Management of Technological Innovation Melissa A. Schilling, New York University 公司與顧客、供應商、競爭者、互 補廠商的連結 2011/11/1 Fall 2011 BAA Management of Technology 8 • 常見: 公司與顧客、供應商及當地大學合作 使用者是新產品構想最有價值的來源 • 公司與競爭者合作 • 公司與互補廠商合作
  9. 9. Department of Business Administration College of Management Strategic Management of Technological Innovation Melissa A. Schilling, New York University 創新的內外部來源 • 外部資訊來源與內部研發的互補 外部合作網路+內部研發 內部研發可協助公司建立吸收能力(absorptive capacity) 吸收能力: 組織消化吸收與使用新知識的能力 2011/11/1 Fall 2011 BAA Management of Technology 9
  10. 10. Department of Business Administration College of Management Strategic Management of Technological Innovation Melissa A. Schilling, New York University 創造力 → 創新: 其他來源 • 學校 Ex: 技術轉移辦公室(tech. transfer office) • 政府贊助 科學園區、育成中心 • 私人非營利組織 2011/11/1 Fall 2011 BAA Management of Technology 10
  11. 11. Department of Business Administration College of Management Strategic Management of Technological Innovation Melissa A. Schilling, New York University 合作網路的創新 • 技術群聚 定義: 一種公司的區域群聚,對於共有技術有連 結關係,且從事與顧客、供應商及互補廠商間 的關係與合作 科技的進步使技術群聚的區域擴大 • 群聚經濟(agglomeration economy) 2011/11/1 Fall 2011 BAA Management of Technology 11
  12. 12. Department of Business Administration College of Management Strategic Management of Technological Innovation Melissa A. Schilling, New York University 地理群聚 • 優點 群聚經濟的效應 知識與資訊的分享 基礎建設等的改善 • 缺點 議價能力下降 提高競爭者獲得公司財產權知識的可能性 2011/11/1 Fall 2011 BAA Management of Technology 12
  13. 13. Department of Business Administration College of Management Strategic Management of Technological Innovation Melissa A. Schilling, New York University 地方化群聚效應 • 原因 科技知識多為人掌握,而人不太願意移動。 • 影響因素 科技的本質 產業特性 科技的文化脈絡 2011/11/1 Fall 2011 BAA Management of Technology 13
  14. 14. Department of Business Administration College of Management Strategic Management of Technological Innovation Melissa A. Schilling, New York University 技術外溢 • 起因於跨組織與跨區域的知識擴散的研發 所帶來之正面利益 • 影響因素 保護機制的強度(如專利) 知識的本質(內隱知識可能不容易跨公司流動) 勞工移動 2011/11/1 Fall 2011 BAA Management of Technology 14
  15. 15. Department of Business Administration College of Management Strategic Management of Technological Innovation Melissa A. Schilling, New York University Q & A 1. 依書中所述,作為創新來源的創造力分為 個人和組織兩個部分,請大家討論這兩種 來源分別有何優缺點。 2011/11/1 Fall 2011 BAA Management of Technology 15

×