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Mobile Experience Officer (MEO) - at InnovationM
 

Mobile Experience Officer (MEO) - at InnovationM

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Mobile solutions are all about experiences, and we design experiences at InnovationM. Anybody can create a set of screens on mobile (there is an SDK available!), but when that app goes in the hand of ...

Mobile solutions are all about experiences, and we design experiences at InnovationM. Anybody can create a set of screens on mobile (there is an SDK available!), but when that app goes in the hand of the user, is it simple, intuitive and pleasing enough for the user to stay with it and come back to solve his problem or entertain himself?

If you want to build Mobile Experiences, InnovationM can provide you the best solution.

http://blogs.innovationm.com/mobile-experience-officer-meo-at-innovationm/

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    Mobile Experience Officer (MEO) - at InnovationM Mobile Experience Officer (MEO) - at InnovationM Presentation Transcript

    • 1 Meet the: Mobile Experience Officer (MEO) August 2013 InnovationM UX Series
    • 2 InnovationM - Overview Overview InnovationM provides specialized design, consulting & development services in the mobility space, with a deep focus on UX/UI Design. Founded: 2010 Company Size : 30 Market Focus: India and North America Target Segment: Enterprise Mobile Solutions (primary) and Consumer Apps (secondary) Headquartered in Noida, India with presence in US. www.innovationm.com Services - Mobile Technology Consulting - Mobile Solution Development - User Experience (UX) & UI Design InnovationM in Top 10 Mobile Development Companies in India. Press Release here. - SourcingLine - a Washington, DC-based research firm focused on IT services
    • 3 InnovationM Team Ashish Seth Co-Founder & Head of Mobile Services http://www.linkedin.com/pub/ashish-seth/a/844/125 Manish Seth Co-Founder & VP Technology http://www.linkedin.com/pub/manish-seth/4/2a4/760 Patrice McAree Strategic Advisor – North America www.linkedin.com/in/patricemcaree Ashish takes care of mobile strategy and business development. His responsibility is to guide customer in building a mobile roadmap and strategy, and support their teams in building mobile solutions. Manish is the chief mentor & designer for all mobile technology efforts within the company. He provides strategic direction to the company in terms of focus areas and competencies in mobile. Based in US, Patrice advises InnovationM on strategic business development, sales and marketing strategies and is substantially contributing in expanding InnovationM mobile consulting & development business in North America.
    • 4 Clients
    • 5 Setting the Stage… In this world of "quick app" development, the importance of ‘user experience design’ is undermined. Mobile solutions are all about experiences, and we design experiences at InnovationM. Anybody can create a set of screens on mobile (there is an SDK available!) but when that app goes in the hand of the user, is it simple, intuitive and pleasing enough for the user to stay with it and come back to solve his problem or entertain himself? At InnovationM, we don’t build ‘college apps’ or ‘app in day’ - we let design take its course (we call it flow-brainstorming-iterations) because the end product is not just meant to be liked by the end users but by us as well. We invite you to meet one of our Mobile Experience Officers - MEO!
    • 6 Mobile solutions which builds the “Client Brand”, easy to use, super UI and technologically advanced. Beauty with a Purpose1 2 Simple & Consistent 3 Superb Technology & Future Proof InnovationM Design Philosophy
    • 7
    • 8 Beauty with a Purpose • Sleek and aesthetically pleasing • Transitions are fast and clear • Layout and typography are crisp and meaningful • Provides sensible, beautiful defaults • The appearance of the app integrates with its purpose! 1
    • 9 2 Simple & Consistent • Easy to understand & make life easier • Users should intuitively grasp the most important features (even for the first time use) • App has controls that are familiar and predictable • Uses virtual objects and actions as metaphors for objects and actions in the real world • Only shows what & when we need it • Does not overwhelm with too many choices, keeps things simple & consistent!
    • 10 3 • Does multitasking & makes important things fast • Provides notifications & feedbacks (subtle animations, sound…) • Only interrupts when it's important • Does heavy lifting • Responds to gestures & multi-touch • Highly customizable • Open & Extensible Architecture – Future Proof! Superb Technology & Future Proof
    • 11 Best Practice: Challenge the Best What we encourage in my team is to spend 4 hours a week downloading various mobile applications on phones and tablets and just study the various design patterns, principles used in them. Then discuss and challenge each of them and explore how those can be improved. The end result is that you learn a lot. This, however, should not prevent us to look at standard design guidelines from Apple and Android.
    • 12 Best Practice: Build it for the User, not the Client A mobile solution success hinges on just one thing: how users perceive it. “Does the mobile solution give me value? Is it easy to use? Is it pleasant to use?” These are the questions that run through the minds of users as they interact with our products, and they form the basis of their decisions on whether to become regular users. At InnovationM, we build mobile solutions for the user and in all our designs UX/UI is the core.
    • 13 Best Practice: Take Responsible Decisions for the Client We do not teach mobile design to our clients but we show them that we understand what they hired us for. More difficult than the design itself is to take design decisions for a product which clients love the most. It’s a responsible job that we take up at InnovationM!
    • 14 So, who is the Mobile Experience Officer (MEO) at InnovationM? It’s Everyone! Every Designer, Every Developer, and Every QA. It’s not just the designer who is responsible for a better design but everyone involved in the project is. Without this “culture”, InnovationM would just be building apps, not experiences!
    • 15 THANK YOU