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Session 2    Steve  Huff
Session 2    Steve  Huff
Session 2    Steve  Huff
Session 2    Steve  Huff
Session 2    Steve  Huff
Session 2    Steve  Huff
Session 2    Steve  Huff
Session 2    Steve  Huff
Session 2    Steve  Huff
Session 2    Steve  Huff
Session 2    Steve  Huff
Session 2    Steve  Huff
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Session 2 Steve Huff

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The Business Model: …

The Business Model:
Steve Huff, Sixty Second Parent, uses personal case studies to contrast traditional versus online business models - challenging your notion of what it means to be "online"

Published in: Business, Technology
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Transcript

  • 1. Digital Futures Steve Huff
  • 2. <ul><li>What is your product and service? </li></ul><ul><li>Is it Web 1.0 or Web 2.0 or Web 3.0 or …? </li></ul><ul><li>To you have a business plan? </li></ul><ul><li>Do you have a market? Demographic, geographic </li></ul><ul><li>Do you have capital? </li></ul><ul><li>Dream big but not too big! </li></ul>What is Your Business Model
  • 3. Spot the Australian Brand
  • 4. Overview of Web 1.0 and Web 2.0 <ul><li>Web 1.0 – Retail, information, Google ads (Amazon.com) </li></ul><ul><li>Web 2.0 – Interact with customers through blogs, social networks and online forums (facebook) </li></ul><ul><li>Sixty Second Parent combines both Web 1.0 and </li></ul><ul><li>Web 2.0 strategies to provide a complete revenue </li></ul><ul><li>model. </li></ul>
  • 5. Generation X and Generation Y <ul><li>Gen X (28-42) – Computer literate, like to purchase online (reviewed product), visit photo sites, like ask experts </li></ul><ul><li>Gen Y (18-27) – Computer literate, like to purchase online (friends referral), visit social networking sites, like to ask friends and people in their age group </li></ul><ul><li>Sixty Second Parent combines strategies that target both Gen X and </li></ul><ul><li>Gen Y parents. </li></ul>
  • 6. <ul><li>4 million new mothers in US each year </li></ul><ul><li>US mothers control 70% of household spending </li></ul><ul><li>Initial market of 24 million mothers </li></ul><ul><li>Take advantage Web 2.0 party! </li></ul>Business Model – Capture and Monetize
  • 7. <ul><li>Nationally known experts providing practical relevant information </li></ul><ul><li>Social networking platform </li></ul><ul><li>Online parenting store </li></ul><ul><li>Newsletter </li></ul><ul><li>Books and other branded products </li></ul>Our Solution
  • 8. <ul><li>Start with what you want </li></ul><ul><li>Market research </li></ul><ul><li>What kind of party do you want – what are you offering? </li></ul><ul><li>Build team </li></ul><ul><li>Execute </li></ul>Building the Business
  • 9. <ul><li>Design </li></ul><ul><li>Site build and maintenance </li></ul><ul><li>Online marketing </li></ul><ul><li>Offline marketing </li></ul>Building the Team
  • 10. Traffic Aug 29 – Sept 4
  • 11. <ul><li>Be clear on your business model, </li></ul><ul><li>product mix, target market </li></ul><ul><li>Build right team to implement </li></ul><ul><li>Choose right technology platform </li></ul><ul><li>It takes twice as much time and twice as much money </li></ul><ul><li>Beware of bottom feeders </li></ul><ul><li>Be Patient! </li></ul>Thoughts
  • 12. Thanks Steve Huff [email_address]

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