Session 2 Steve Huff

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The Business Model: …

The Business Model:
Steve Huff, Sixty Second Parent, uses personal case studies to contrast traditional versus online business models - challenging your notion of what it means to be "online"

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Transcript

  • 1. Digital Futures Steve Huff
  • 2.
    • What is your product and service?
    • Is it Web 1.0 or Web 2.0 or Web 3.0 or …?
    • To you have a business plan?
    • Do you have a market? Demographic, geographic
    • Do you have capital?
    • Dream big but not too big!
    What is Your Business Model
  • 3. Spot the Australian Brand
  • 4. Overview of Web 1.0 and Web 2.0
    • Web 1.0 – Retail, information, Google ads (Amazon.com)
    • Web 2.0 – Interact with customers through blogs, social networks and online forums (facebook)
    • Sixty Second Parent combines both Web 1.0 and
    • Web 2.0 strategies to provide a complete revenue
    • model.
  • 5. Generation X and Generation Y
    • Gen X (28-42) – Computer literate, like to purchase online (reviewed product), visit photo sites, like ask experts
    • Gen Y (18-27) – Computer literate, like to purchase online (friends referral), visit social networking sites, like to ask friends and people in their age group
    • Sixty Second Parent combines strategies that target both Gen X and
    • Gen Y parents.
  • 6.
    • 4 million new mothers in US each year
    • US mothers control 70% of household spending
    • Initial market of 24 million mothers
    • Take advantage Web 2.0 party!
    Business Model – Capture and Monetize
  • 7.
    • Nationally known experts providing practical relevant information
    • Social networking platform
    • Online parenting store
    • Newsletter
    • Books and other branded products
    Our Solution
  • 8.
    • Start with what you want
    • Market research
    • What kind of party do you want – what are you offering?
    • Build team
    • Execute
    Building the Business
  • 9.
    • Design
    • Site build and maintenance
    • Online marketing
    • Offline marketing
    Building the Team
  • 10. Traffic Aug 29 – Sept 4
  • 11.
    • Be clear on your business model,
    • product mix, target market
    • Build right team to implement
    • Choose right technology platform
    • It takes twice as much time and twice as much money
    • Beware of bottom feeders
    • Be Patient!
    Thoughts
  • 12. Thanks Steve Huff [email_address]