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Session 2    Steve  Huff
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Session 2 Steve Huff



The Business Model:

The Business Model:
Steve Huff, Sixty Second Parent, uses personal case studies to contrast traditional versus online business models - challenging your notion of what it means to be "online"



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    Session 2    Steve  Huff Session 2 Steve Huff Presentation Transcript

    • Digital Futures Steve Huff
      • What is your product and service?
      • Is it Web 1.0 or Web 2.0 or Web 3.0 or …?
      • To you have a business plan?
      • Do you have a market? Demographic, geographic
      • Do you have capital?
      • Dream big but not too big!
      What is Your Business Model
    • Spot the Australian Brand
    • Overview of Web 1.0 and Web 2.0
      • Web 1.0 – Retail, information, Google ads (Amazon.com)
      • Web 2.0 – Interact with customers through blogs, social networks and online forums (facebook)
      • Sixty Second Parent combines both Web 1.0 and
      • Web 2.0 strategies to provide a complete revenue
      • model.
    • Generation X and Generation Y
      • Gen X (28-42) – Computer literate, like to purchase online (reviewed product), visit photo sites, like ask experts
      • Gen Y (18-27) – Computer literate, like to purchase online (friends referral), visit social networking sites, like to ask friends and people in their age group
      • Sixty Second Parent combines strategies that target both Gen X and
      • Gen Y parents.
      • 4 million new mothers in US each year
      • US mothers control 70% of household spending
      • Initial market of 24 million mothers
      • Take advantage Web 2.0 party!
      Business Model – Capture and Monetize
      • Nationally known experts providing practical relevant information
      • Social networking platform
      • Online parenting store
      • Newsletter
      • Books and other branded products
      Our Solution
      • Start with what you want
      • Market research
      • What kind of party do you want – what are you offering?
      • Build team
      • Execute
      Building the Business
      • Design
      • Site build and maintenance
      • Online marketing
      • Offline marketing
      Building the Team
    • Traffic Aug 29 – Sept 4
      • Be clear on your business model,
      • product mix, target market
      • Build right team to implement
      • Choose right technology platform
      • It takes twice as much time and twice as much money
      • Beware of bottom feeders
      • Be Patient!
    • Thanks Steve Huff [email_address]