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Session 1    Russell  Bullen
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Session 1 Russell Bullen

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The Situation:

The Situation:
Russell Bullen, Online Marketing Collective, reveals the latest online consumer trends and breakthrough technologies that are shaping the digital environment.

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Session 1    Russell  Bullen Session 1 Russell Bullen Presentation Transcript

  • the times….they are a changin…
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  • technology changes people don’t
  • how is it changing our lives?
  • from web 1.0 to web 2.0 to web squared Web 2.0 + World = W 2
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  • Now is the time to put the power of the Web to work…. - its technologies, - its business models, and perhaps most importantly, its philosophies of openness, collective intelligence, and transparency.
  • The social web The mobile web The semantic web
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  • your challenge What is the ‘best’ strategy for your business? How do you put into practice what you will learn today? How do you stay on top of emerging technology?
  • your biggest challenge What do you believe you are to your customers? How do you answer their Fears, Frustrations & Desires? How do you create a belonging to your brand?
  • Thank you