Session 1 Russell Bullen

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The Situation: …

The Situation:
Russell Bullen, Online Marketing Collective, reveals the latest online consumer trends and breakthrough technologies that are shaping the digital environment.

More in: Business , Technology
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  • 1. the times….they are a changin…
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  • 8. technology changes people don’t
  • 9. how is it changing our lives?
  • 10. from web 1.0 to web 2.0 to web squared Web 2.0 + World = W 2
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  • 12. Now is the time to put the power of the Web to work…. - its technologies, - its business models, and perhaps most importantly, its philosophies of openness, collective intelligence, and transparency.
  • 13. The social web The mobile web The semantic web
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  • 15. your challenge What is the ‘best’ strategy for your business? How do you put into practice what you will learn today? How do you stay on top of emerging technology?
  • 16. your biggest challenge What do you believe you are to your customers? How do you answer their Fears, Frustrations & Desires? How do you create a belonging to your brand?
  • 17. Thank you