10. from web 1.0 to web 2.0 to web squared Web 2.0 + World = W 2
12. Now is the time to put the power of the Web to work…. - its technologies, - its business models, and perhaps most importantly, its philosophies of openness, collective intelligence, and transparency.
13. The social web The mobile web The semantic web
15. your challenge What is the ‘best’ strategy for your business? How do you put into practice what you will learn today? How do you stay on top of emerging technology?
16. your biggest challenge What do you believe you are to your customers? How do you answer their Fears, Frustrations & Desires? How do you create a belonging to your brand?