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Art of Pitching
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Art of Pitching

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Mike Reiner @ European Innovation Academy Summer Session 2013

Mike Reiner @ European Innovation Academy Summer Session 2013

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Art of Pitching Presentation Transcript

  • 1. Art of Pitching Mike Reiner
  • 2. Audience
  • 3. Goal
  • 4. Trigger ENTERTAIN IMPRESS GET A MEETING
  • 5. Tell a story • An interesting personal story • A startling fact or statistic • Play of known fear Trigger emotion and make it obvious
  • 6. “Hmmmm.. interesting”
  • 7. Perform
  • 8. Make It Personal Be Yourself
  • 9. How to Pitch to a VC Dave McClure: Horrible slides, great advice! Google: “how to pitch a vc by Dave McClure”
  • 10. The 1 minute pitch Extended version of the Elevator Pitch The quickie, for when you don’t have time for lots of VC lovin’
  • 11. Short, Simple, Memorable Who: "Hi my name is X from TEAM-Y." What: "TEAM-Y is ..." Why: The Problem - Make the pain clear. How: The Solution/Vision - "TEAM-Y has ..." Something AWESOME. Smile. It’s ok to have fun when you pitch
  • 12. Imagine pitching to an 8 year old Max 3 key words / phrases, 2 sentences. “SlideShare is the world’s largest community for sharing presentations. “TeachStreet is a place to teach or learn anything.” “ZapMeals is an online meal order & delivery service matching hungry consumers with great local food preparers. We’re eBay for takeout orders.” “We’re X for Y” is ok if 1) it’s true 2) X & Y are well-known
  • 13. The 3 minute pitch Focus on the most important
  • 14. 1. Intro 2. The Problem 3. Your Solution 4. Market Size / Competition 5. Business Model (& Traction) 6. Team 7. The Ask Suggestion
  • 15. Final Thoughts
  • 16. FUCK Bullet Points Lots of words Acronyms Complex graphics, diagrams, charts Non words or buzz words Lies – get permission Forced structure
  • 17. Script & Slides Make a script for what you are saying & visuals to emphasize your key points
  • 18. Murphy's law Everything that can go wrong will go wrong
  • 19. Make people follow you They will listen or read, not both Simple & Make it stick People will remember 2 or 3 things Prepare for questions Rehearse you top answers Practice & Practice There is no replacement
  • 20. Potential & Credibility
  • 21. I saw the angel in the stone and carved until I set him free. Michelangelo 
  • 22. Show Trigger Have fun