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2014 From a PhD via Entrepreneurship to Amadeus Innovation Head_Murray Mazer
2014 From a PhD via Entrepreneurship to Amadeus Innovation Head_Murray Mazer
2014 From a PhD via Entrepreneurship to Amadeus Innovation Head_Murray Mazer
2014 From a PhD via Entrepreneurship to Amadeus Innovation Head_Murray Mazer
2014 From a PhD via Entrepreneurship to Amadeus Innovation Head_Murray Mazer
2014 From a PhD via Entrepreneurship to Amadeus Innovation Head_Murray Mazer
2014 From a PhD via Entrepreneurship to Amadeus Innovation Head_Murray Mazer
2014 From a PhD via Entrepreneurship to Amadeus Innovation Head_Murray Mazer
2014 From a PhD via Entrepreneurship to Amadeus Innovation Head_Murray Mazer
2014 From a PhD via Entrepreneurship to Amadeus Innovation Head_Murray Mazer
2014 From a PhD via Entrepreneurship to Amadeus Innovation Head_Murray Mazer
2014 From a PhD via Entrepreneurship to Amadeus Innovation Head_Murray Mazer
2014 From a PhD via Entrepreneurship to Amadeus Innovation Head_Murray Mazer
2014 From a PhD via Entrepreneurship to Amadeus Innovation Head_Murray Mazer
2014 From a PhD via Entrepreneurship to Amadeus Innovation Head_Murray Mazer
2014 From a PhD via Entrepreneurship to Amadeus Innovation Head_Murray Mazer
2014 From a PhD via Entrepreneurship to Amadeus Innovation Head_Murray Mazer
2014 From a PhD via Entrepreneurship to Amadeus Innovation Head_Murray Mazer
2014 From a PhD via Entrepreneurship to Amadeus Innovation Head_Murray Mazer
2014 From a PhD via Entrepreneurship to Amadeus Innovation Head_Murray Mazer
2014 From a PhD via Entrepreneurship to Amadeus Innovation Head_Murray Mazer
2014 From a PhD via Entrepreneurship to Amadeus Innovation Head_Murray Mazer
2014 From a PhD via Entrepreneurship to Amadeus Innovation Head_Murray Mazer
2014 From a PhD via Entrepreneurship to Amadeus Innovation Head_Murray Mazer
2014 From a PhD via Entrepreneurship to Amadeus Innovation Head_Murray Mazer
2014 From a PhD via Entrepreneurship to Amadeus Innovation Head_Murray Mazer
2014 From a PhD via Entrepreneurship to Amadeus Innovation Head_Murray Mazer
2014 From a PhD via Entrepreneurship to Amadeus Innovation Head_Murray Mazer
2014 From a PhD via Entrepreneurship to Amadeus Innovation Head_Murray Mazer
2014 From a PhD via Entrepreneurship to Amadeus Innovation Head_Murray Mazer
2014 From a PhD via Entrepreneurship to Amadeus Innovation Head_Murray Mazer
2014 From a PhD via Entrepreneurship to Amadeus Innovation Head_Murray Mazer
2014 From a PhD via Entrepreneurship to Amadeus Innovation Head_Murray Mazer
2014 From a PhD via Entrepreneurship to Amadeus Innovation Head_Murray Mazer
2014 From a PhD via Entrepreneurship to Amadeus Innovation Head_Murray Mazer
2014 From a PhD via Entrepreneurship to Amadeus Innovation Head_Murray Mazer
2014 From a PhD via Entrepreneurship to Amadeus Innovation Head_Murray Mazer
2014 From a PhD via Entrepreneurship to Amadeus Innovation Head_Murray Mazer
2014 From a PhD via Entrepreneurship to Amadeus Innovation Head_Murray Mazer
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2014 From a PhD via Entrepreneurship to Amadeus Innovation Head_Murray Mazer

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  • 1. Strictly CONFIDENTIAL From a PhD via Entrepreneurship to Amadeus Innovation Head ©2014AmadeusITGroupSA Lessons Learned Murray Mazer 7 July 2014 European Innovation Academy Strictly CONFIDENTIAL 265ced1609a17cf1a5979880a2ad364653895ae8 FOR USE AT THE EUROPEAN INNOVATION ACADEMY – NOT FOR EXTERNAL ATTRIBUTION OR DISTRIBUTION.
  • 2. ©2013AmadeusITGroupSA Page 2 confidential RESTRICTED Do you know this man? And these devices?
  • 3. ©2013AmadeusITGroupSA Page 3 A new idea that can be implemented and will generate value Ideas Implementation Value What really matters? Invention vs Innovation
  • 4. ©2013AmadeusITGroupSA strictly CONFIDENTIA L Page 4 Topics Murray’s Journey to date Thoughts about Innovation Some Takeaways 265ced1609a17cf1a5979880a2ad364653895ae8
  • 5. Born and raised and been to… 1 strictly CONFIDENTIA L ©2014AmadeusITGroupSA
  • 6. ©2013AmadeusITGroupSA Page 6 strictly CONFIDENTIA L Born in Saskatoon, Saskatchewan “Middle of nowhere” 265ced1609a17cf1a5979880a2ad364653895ae8
  • 7. ©2013AmadeusITGroupSA Page 7 strictly CONFIDENTIA L Saskatoon, Saskatchewan This is typical winter… including -40C 265ced1609a17cf1a5979880a2ad364653895ae8
  • 8. ©2013AmadeusITGroupSA Page 8 strictly CONFIDENTIA L Lived in 265ced1609a17cf1a5979880a2ad364653895ae8
  • 9. ©2013AmadeusITGroupSA Page 9 strictly CONFIDENTIA L Travelled to 265ced1609a17cf1a5979880a2ad364653895ae8
  • 10. ©2013AmadeusITGroupSA Page 10 strictly CONFIDENTIA L Cameo acting role here Thai TV sitcom 265ced1609a17cf1a5979880a2ad364653895ae8
  • 11. Educated and worked at… strictly CONFIDENTIA L ©2014AmadeusITGroupSA
  • 12. ©2013AmadeusITGroupSA Page 12 confidential RESTRICTED _ Ph.D. in Distributed Consistency and Protocol Design _ M.Sc. in Distributed Content-Driven Workflow Graduate work Database Group, Computer Science, University of Toronto 265ced1609a17cf1a5979880a2ad364653895ae8 A key lesson: in a discovery-oriented activity, need to validate an idea with a concrete implementation
  • 13. ©2013AmadeusITGroupSA Page 13 strictly CONFIDENTIA L Worked in these locations Professional career rooted in Boston 265ced1609a17cf1a5979880a2ad364653895ae8
  • 14. ©2013AmadeusITGroupSA Page 14 strictly CONFIDENTIA L Primarily Kendall Square “the most innovative square mile on earth” (Boston Consulting Group) 265ced1609a17cf1a5979880a2ad364653895ae8
  • 15. ©2013AmadeusITGroupSA Page 15 strictly CONFIDENTIA L Distributed protocols Security for network devices Including successful tech transfer to product group Location-based services Eventual consistency for replicated data Digital Equipment Corporation Principal Scientist, Cambridge Research Lab A key lesson: Connect early and often with partnering product group
  • 16. ©2013AmadeusITGroupSA Page 16 strictly CONFIDENTIA L Open Software Foundation Principal Investigator, Cambridge Research Institute Key lessons: • Power of external partnering (CMU, UCBerkeley,…) • Value of frequent demonstration to sponsors (government and industry) Web-based Data Access over Intermittent Networks Web-based Proxy Frameworks Web-based Collaboration Tools Web-based Security
  • 17. ©2013AmadeusITGroupSA Page 17 strictly CONFIDENTIA L _ MIT Computer Science Lab spin-out; 1st non-founder _ Web-targeted Rich Internet Application platform _ Helped grow company to 120 people _ Ran server, security, trust, and architecture groups _ Acquired by Sumisho/Japan Curl Corporation Architect, Development Director, IP Portfolio Manager Key lessons: • Pain of great tech with no clear route to market • Need to talk to customers about what they value
  • 18. ©2013AmadeusITGroupSA Page 18 strictly CONFIDENTIA L _ Started as two guys in a garage _ Database activity monitoring for GRC _ Pivoted from tools offering to enterprise software _ Deep corporate relationships with MSFT, ORCL, IBM _ 6 of top 10 banks WW, Exxon, other large customers _ Acquired by BeyondTrust Lumigent Co-founder, CTO, VP of Corporate Development Key lessons: • Importance of listening to the customer • Problem of listening to the customer • Leveraging competitive advantage
  • 19. ©2013AmadeusITGroupSA Page 19 strictly CONFIDENTIA L _ Specialized NoSQL db for search, navigation, analysis _ Application development framework and tools _ Early stage (350 people) _ F50 customers; eCommerce and BI use cases _ Acquired by ORCL Dec 2011 (123,000 people) Endeca VP of Software Development and Distributed Development A key lesson: How to build high-performing non-HQ teams with autonomy and accountability
  • 20. Some Thoughts on Innovation 2 strictly CONFIDENTIA L ©2014AmadeusITGroupSA
  • 21. ©2013AmadeusITGroupSA Page 21 confidential RESTRICTED Innovation is everywhere!
  • 22. ©2013AmadeusITGroupSA Page 22 confidential RESTRICTED Innovation is everywhere!
  • 23. ©2013AmadeusITGroupSA Page 23 confidential RESTRICTED _ Overloaded: “Innovation” means many things and thus no one thing _ The goal of corporate innovation is: The successful commercial implementation of new and useful technologies, services, processes, and models “Innovation”: huh? Well, what’s the goal? “new and useful” is contextual Not only market-facing things, though that’s where the new € come from ( () )
  • 24. ©2013AmadeusITGroupSA Page 24 confidential RESTRICTED “Innovation”: simple in concept… _ Overloaded: “Innovation” means many things and thus no one thing _ The goal of corporate innovation is: The successful commercial implementation of new and useful technologies, services, processes, and models. “new and useful” is contextual Not only market-facing things, though that’s where the new € come from ( () ) Turning new ideas into new money! New revenue streams Increased productivity Reduced costs
  • 25. Amadeus is a technology company dedicated to the global travel industry. We are present in 195 countries with a worldwide team of more than 11,000 people from 145 nationalities. ©2014AmadeusITGroupSA Amadeus in a few words to shape the future of travel We are working together with our customers and partners
  • 26. ©2013AmadeusITGroupSA Page 26 confidential RESTRICTED AIRLINES HOTELS CARS RAIL FERRY CRUISE INSURANCE TOUR OPERATORS CONTENT PROVIDERS TRAVEL INTERMEDIARIES AIRPORTS CORPORATIONS Our customers ©2014AmadeusITGroupSA GROUND HANDLERS
  • 27. ©2013AmadeusITGroupSA Page 27 confidential RESTRICTED Significant transaction volumes ©2014AmadeusITGroupSA 1.6+ billion transactions processed per day 502+ million travel agency bookings processed in 2013 615+ million Passengers Boarded (PBs) in 2013 95% of the world’s scheduled network airline seats
  • 28. ©2013AmadeusITGroupSA Page 28 confidential RESTRICTED Why Do We Need to Innovate? Because the world around us is not static… Source: Michael Porter, Harvard Business School The Five Forces That Shape Industry Competition
  • 29. ©2013AmadeusITGroupSA Page 29 strictly CONFIDENTIA L A Glimpse Into The Recent Past Freestanding companies in 1994 Companies named: • Digital • Lotus • Raytheon • Wang • Oracle • Hewlett Packard • Wellfleet • SynOptics • Sybase • Powersoft • Shiva • Cascase • Atria • InfoSoft Companies alive today: • Digital • Lotus • Raytheon • Wang • Oracle • Hewlett Packard • Wellfleet • SynOptics • Sybase (sub of SAP) • Powersoft • Shiva • Cascase • Atria • InfoSoft
  • 30. ©2013AmadeusITGroupSA Page 30 confidential RESTRICTED ©2014AmadeusITGroupSA Travel Industry changing dramatically because of dramatic changes around it Social networks Devices Demographics Big data Connectivity Mobility Digital Exhaust Cloud Information overload Corporations Solutions Low-Cost Services Experience Traveler empowerment Inspiration Differentiation Personalization Carbon footprint
  • 31. ©2013AmadeusITGroupSA Page 31 confidential RESTRICTED _ Try often, learn fast, “fail” cheaply, scale big _ Use Open Innovation for cheaper, faster, superior value creation • partner with others and integrate with their ideas, technologies, and capabilities. _ Avoid the Innovator’s Nightmare: spending “years and millions building and perfecting a product that people don't want” (A. Savoia of Google) • manage uncertainty with a model and processes for staged investment & risk-managing ideas • Test simplified versions quickly and inexpensively to check premise that "If we build it, they will use it.“ Making the vision a reality ©2014AmadeusITGroupSA Guiding Tenets for Innovation 265ced1609a17cf1a5979880a2ad364653895ae8
  • 32. ©2013AmadeusITGroupSA Page 32 strictly CONFIDENTIA L _ Projects the right kind of image to the market _ Generates new sources of revenue aligned with corporate strategy _ Builds on competitive advantages _ Unleashes and focuses the creative power of employees _ Leverages internal and external resources _ Embraces risk and uncertainty and discovery _ Invests internal risk capital Innovation as a corporate competency Must be woven into the culture—hard to do!
  • 33. ©2013AmadeusITGroupSA Page 33 strictly CONFIDENTIA L For storing and accessing recipes ©2014AmadeusITGroupSA 1969: Honeywell Kitchen Computer $10,000 (2013$: ~$64,000) Over 45 kg 2 week course for programming via toggle-switch and binary lights Built-in cutting board! Total number sold: 50? 500? 0? 5? Source: Wikipedia
  • 34. ©2013AmadeusITGroupSA Page 34 strictly CONFIDENTIA L Fully electric, zero emissions luxury car ©2014AmadeusITGroupSA Tesla Model S Up to 265 miles range Best safety rating of any car ever tested ~$75,000 in 2014 Over 25,000 sold in 2013 Source: Tesla.com
  • 35. ©2013AmadeusITGroupSA Page 35 strictly CONFIDENTIA L ©2014AmadeusITGroupSA Why Such Different Outcomes? 265ced1609a17cf1a5979880a2ad364653895ae8
  • 36. ©2013AmadeusITGroupSA Page 36 strictly CONFIDENTIA L _ Innovation’s primary goal is turning new ideas into new money _ Innovation is best done by investing incrementally in uncertainty _ Innovation is a heck of a lot of fun! Some Key Takeaways
  • 37. ©2013AmadeusITGroupSA Strictly CONFIDENTIAL Your team jumping into the future. ©2014AmadeusITGroupSA Strictly CONFIDENTIAL Together you will do amazing things!
  • 38. ©2013AmadeusITGroupSA Page 38 strictly CONFIDENTIA L _ Want to discover us from the inside? Come have a lunch with us at Amadeus on Thursday 10 July _ Register at the Amadeus booth Wednesday 9 July from 12pm _ Limited to a happy few 25 spaces! Amadeus in Sophia: lunch & visit!
  • 39. ©2013AmadeusITGroupSA strictly CONFIDENTIA L Thank you murray.mazer@amadeus.com You can follow us on: AmadeusITGroup amadeus.com/blog amadeus.com 265ced1609a17cf1a5979880a2ad364653895ae8

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