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How to Sell Your Great American Business Story
 

How to Sell Your Great American Business Story

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I had the privilege of presenting at the Coffee House Cafe in Dallas, Texas. Great audience. Great food after the presentation! Get the cafe's info here: http://www.coffeehousecafe.com/

I had the privilege of presenting at the Coffee House Cafe in Dallas, Texas. Great audience. Great food after the presentation! Get the cafe's info here: http://www.coffeehousecafe.com/

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    How to Sell Your Great American Business Story How to Sell Your Great American Business Story Presentation Transcript

    • How toSell Your Great American Business Story using these Five Editing Tips A Daybreak Lit mini-presentation Coffee House Café Business Series Nov. 13, 2012
    • “Story is about originality, notduplication.” Robert McKee, author ofStory: Substance, Structure, Style and The Principles ofScreenwriting
    • Always remember:You are a publisher.
    • Do this…1. Know your story2. Share your story3. Connect stories to sales4. Anticipate story problems5. Build community
    • 1. Know your story
    • Your story on social mediamust add value, context anda personal touch… …because all business is social.
    • Learn from your UPS driver.
    • And remember what happened toProgressive Insurance.
    • From Mashable.com
    • 2. Share your story
    • According to Venturebeat.com:• 90% of small businesses are on Facebook• 70% are on Twitter• 55% have blogs• 43% spend six hours (or more) a week blogging
    • However, small businesses areleaving potential sales on the table.
    • Think LinkedIn. Think Pinterest.
    • 1. Tell stories on platforms intantalizing bits Photo courtesy of Hersheys.com
    • 2. Sprinkle bits of onestory on yourblog, Facebook, Twitter, YouTube, LinkedIn andPinterest pages. Photo courtesy Hersheys.com
    • 3. Tell stories visually FlPckr photo by gnuckx
    • Post what you saw during themorning commute Flickr Photo courtesy of Jan Tik
    • • Instagram• YouTube• Vimeo• Ustream• Flickr• Facebook• SlideShare
    • 4. Write Well. Write Clean. If you can’t, get help.
    • 3. Connect your story to sales
    • Insights• Business objectives • Competitors• Likes • Market trends• Followers • Customer service• Comments complaints• Social mentions • Re-tweets• Timed posts • Social shares• Email subscribers • Promotions
    • Essentials• Social media calendar• Google Analytics• Landing pages• Calls to Action
    • Content=ROI…. …if you monitor and sustain the effort
    • 4. Anticipate story problems
    • • Business objectives• Social media policy• Crisis management• Plagiarism• Copyright
    • 5. Build community
    • • Surveys and polls• Facebook questions• Monitor interactions• Prompt customer service
    • You CANcreate, share, measure and sell Your Great American Business Story
    • Don’t forget.You are a publisher.
    • Thank you! Judy Howard Ellis Daybreak Litjhowardellis@daybreaklit.com Follow me on Twitter @JudyHowardEllis