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How to Sell Your Great American Business Story
How to Sell Your Great American Business Story
How to Sell Your Great American Business Story
How to Sell Your Great American Business Story
How to Sell Your Great American Business Story
How to Sell Your Great American Business Story
How to Sell Your Great American Business Story
How to Sell Your Great American Business Story
How to Sell Your Great American Business Story
How to Sell Your Great American Business Story
How to Sell Your Great American Business Story
How to Sell Your Great American Business Story
How to Sell Your Great American Business Story
How to Sell Your Great American Business Story
How to Sell Your Great American Business Story
How to Sell Your Great American Business Story
How to Sell Your Great American Business Story
How to Sell Your Great American Business Story
How to Sell Your Great American Business Story
How to Sell Your Great American Business Story
How to Sell Your Great American Business Story
How to Sell Your Great American Business Story
How to Sell Your Great American Business Story
How to Sell Your Great American Business Story
How to Sell Your Great American Business Story
How to Sell Your Great American Business Story
How to Sell Your Great American Business Story
How to Sell Your Great American Business Story
How to Sell Your Great American Business Story
How to Sell Your Great American Business Story
How to Sell Your Great American Business Story
How to Sell Your Great American Business Story
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How to Sell Your Great American Business Story

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I had the privilege of presenting at the Coffee House Cafe in Dallas, Texas. Great audience. Great food after the presentation! Get the cafe's info here: http://www.coffeehousecafe.com/

I had the privilege of presenting at the Coffee House Cafe in Dallas, Texas. Great audience. Great food after the presentation! Get the cafe's info here: http://www.coffeehousecafe.com/

Published in: Self Improvement
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  • 1. How toSell Your Great American Business Story using these Five Editing Tips A Daybreak Lit mini-presentation Coffee House Café Business Series Nov. 13, 2012
  • 2. “Story is about originality, notduplication.” Robert McKee, author ofStory: Substance, Structure, Style and The Principles ofScreenwriting
  • 3. Always remember:You are a publisher.
  • 4. Do this…1. Know your story2. Share your story3. Connect stories to sales4. Anticipate story problems5. Build community
  • 5. 1. Know your story
  • 6. Your story on social mediamust add value, context anda personal touch… …because all business is social.
  • 7. Learn from your UPS driver.
  • 8. And remember what happened toProgressive Insurance.
  • 9. From Mashable.com
  • 10. 2. Share your story
  • 11. According to Venturebeat.com:• 90% of small businesses are on Facebook• 70% are on Twitter• 55% have blogs• 43% spend six hours (or more) a week blogging
  • 12. However, small businesses areleaving potential sales on the table.
  • 13. Think LinkedIn. Think Pinterest.
  • 14. 1. Tell stories on platforms intantalizing bits Photo courtesy of Hersheys.com
  • 15. 2. Sprinkle bits of onestory on yourblog, Facebook, Twitter, YouTube, LinkedIn andPinterest pages. Photo courtesy Hersheys.com
  • 16. 3. Tell stories visually FlPckr photo by gnuckx
  • 17. Post what you saw during themorning commute Flickr Photo courtesy of Jan Tik
  • 18. • Instagram• YouTube• Vimeo• Ustream• Flickr• Facebook• SlideShare
  • 19. 4. Write Well. Write Clean. If you can’t, get help.
  • 20. 3. Connect your story to sales
  • 21. Insights• Business objectives • Competitors• Likes • Market trends• Followers • Customer service• Comments complaints• Social mentions • Re-tweets• Timed posts • Social shares• Email subscribers • Promotions
  • 22. Essentials• Social media calendar• Google Analytics• Landing pages• Calls to Action
  • 23. Content=ROI…. …if you monitor and sustain the effort
  • 24. 4. Anticipate story problems
  • 25. • Business objectives• Social media policy• Crisis management• Plagiarism• Copyright
  • 26. 5. Build community
  • 27. • Surveys and polls• Facebook questions• Monitor interactions• Prompt customer service
  • 28. You CANcreate, share, measure and sell Your Great American Business Story
  • 29. Don’t forget.You are a publisher.
  • 30. Thank you! Judy Howard Ellis Daybreak Litjhowardellis@daybreaklit.com Follow me on Twitter @JudyHowardEllis

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