How to Sell Your Great American Business Story

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I had the privilege of presenting at the Coffee House Cafe in Dallas, Texas. Great audience. Great food after the presentation! Get the cafe's info here: http://www.coffeehousecafe.com/

I had the privilege of presenting at the Coffee House Cafe in Dallas, Texas. Great audience. Great food after the presentation! Get the cafe's info here: http://www.coffeehousecafe.com/

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  • 1. How toSell Your Great American Business Story using these Five Editing Tips A Daybreak Lit mini-presentation Coffee House Café Business Series Nov. 13, 2012
  • 2. “Story is about originality, notduplication.” Robert McKee, author ofStory: Substance, Structure, Style and The Principles ofScreenwriting
  • 3. Always remember:You are a publisher.
  • 4. Do this…1. Know your story2. Share your story3. Connect stories to sales4. Anticipate story problems5. Build community
  • 5. 1. Know your story
  • 6. Your story on social mediamust add value, context anda personal touch… …because all business is social.
  • 7. Learn from your UPS driver.
  • 8. And remember what happened toProgressive Insurance.
  • 9. From Mashable.com
  • 10. 2. Share your story
  • 11. According to Venturebeat.com:• 90% of small businesses are on Facebook• 70% are on Twitter• 55% have blogs• 43% spend six hours (or more) a week blogging
  • 12. However, small businesses areleaving potential sales on the table.
  • 13. Think LinkedIn. Think Pinterest.
  • 14. 1. Tell stories on platforms intantalizing bits Photo courtesy of Hersheys.com
  • 15. 2. Sprinkle bits of onestory on yourblog, Facebook, Twitter, YouTube, LinkedIn andPinterest pages. Photo courtesy Hersheys.com
  • 16. 3. Tell stories visually FlPckr photo by gnuckx
  • 17. Post what you saw during themorning commute Flickr Photo courtesy of Jan Tik
  • 18. • Instagram• YouTube• Vimeo• Ustream• Flickr• Facebook• SlideShare
  • 19. 4. Write Well. Write Clean. If you can’t, get help.
  • 20. 3. Connect your story to sales
  • 21. Insights• Business objectives • Competitors• Likes • Market trends• Followers • Customer service• Comments complaints• Social mentions • Re-tweets• Timed posts • Social shares• Email subscribers • Promotions
  • 22. Essentials• Social media calendar• Google Analytics• Landing pages• Calls to Action
  • 23. Content=ROI…. …if you monitor and sustain the effort
  • 24. 4. Anticipate story problems
  • 25. • Business objectives• Social media policy• Crisis management• Plagiarism• Copyright
  • 26. 5. Build community
  • 27. • Surveys and polls• Facebook questions• Monitor interactions• Prompt customer service
  • 28. You CANcreate, share, measure and sell Your Great American Business Story
  • 29. Don’t forget.You are a publisher.
  • 30. Thank you! Judy Howard Ellis Daybreak Litjhowardellis@daybreaklit.com Follow me on Twitter @JudyHowardEllis