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How toSell Your Great American  Business Story     using these   Five Editing Tips    A Daybreak Lit mini-presentation    ...
“Story is about originality, notduplication.”                              Robert McKee, author ofStory: Substance, Struct...
Always remember:You are a publisher.
Do this…1.   Know your story2.   Share your story3.   Connect stories to sales4.   Anticipate story problems5.   Build com...
1. Know your story
Your story on social mediamust add value, context anda personal touch…              …because all business is              ...
Learn from your UPS driver.
And remember what happened toProgressive Insurance.
From Mashable.com
2. Share your story
According to Venturebeat.com:• 90% of small businesses are on Facebook• 70% are on Twitter• 55% have blogs• 43% spend six ...
However, small businesses areleaving potential sales on the table.
Think LinkedIn. Think Pinterest.
1. Tell stories on platforms intantalizing bits                            Photo courtesy of Hersheys.com
2. Sprinkle bits of onestory on yourblog, Facebook, Twitter, YouTube, LinkedIn andPinterest pages.                        ...
3. Tell stories visually                           FlPckr photo by gnuckx
Post what you saw during themorning commute Flickr Photo courtesy of Jan Tik
• Instagram• YouTube• Vimeo• Ustream• Flickr• Facebook• SlideShare
4. Write Well. Write Clean.     If you can’t, get help.
3. Connect your story to sales
Insights•   Business objectives       • Competitors•   Likes                     • Market trends•   Followers             ...
Essentials• Social media  calendar• Google  Analytics• Landing  pages• Calls to  Action
Content=ROI….         …if you monitor and sustain         the effort
4. Anticipate story problems
•   Business objectives•   Social media policy•   Crisis management•   Plagiarism•   Copyright
5. Build community
•   Surveys and polls•   Facebook questions•   Monitor interactions•   Prompt customer service
You CANcreate, share, measure and sell     Your Great American      Business Story
Don’t forget.You are a publisher.
Thank you!    Judy Howard Ellis      Daybreak Litjhowardellis@daybreaklit.com  Follow me on Twitter   @JudyHowardEllis
How to Sell Your Great American Business Story
How to Sell Your Great American Business Story
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How to Sell Your Great American Business Story

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I had the privilege of presenting at the Coffee House Cafe in Dallas, Texas. Great audience. Great food after the presentation! Get the cafe's info here: http://www.coffeehousecafe.com/

Published in: Self Improvement
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Transcript of "How to Sell Your Great American Business Story"

  1. 1. How toSell Your Great American Business Story using these Five Editing Tips A Daybreak Lit mini-presentation Coffee House Café Business Series Nov. 13, 2012
  2. 2. “Story is about originality, notduplication.” Robert McKee, author ofStory: Substance, Structure, Style and The Principles ofScreenwriting
  3. 3. Always remember:You are a publisher.
  4. 4. Do this…1. Know your story2. Share your story3. Connect stories to sales4. Anticipate story problems5. Build community
  5. 5. 1. Know your story
  6. 6. Your story on social mediamust add value, context anda personal touch… …because all business is social.
  7. 7. Learn from your UPS driver.
  8. 8. And remember what happened toProgressive Insurance.
  9. 9. From Mashable.com
  10. 10. 2. Share your story
  11. 11. According to Venturebeat.com:• 90% of small businesses are on Facebook• 70% are on Twitter• 55% have blogs• 43% spend six hours (or more) a week blogging
  12. 12. However, small businesses areleaving potential sales on the table.
  13. 13. Think LinkedIn. Think Pinterest.
  14. 14. 1. Tell stories on platforms intantalizing bits Photo courtesy of Hersheys.com
  15. 15. 2. Sprinkle bits of onestory on yourblog, Facebook, Twitter, YouTube, LinkedIn andPinterest pages. Photo courtesy Hersheys.com
  16. 16. 3. Tell stories visually FlPckr photo by gnuckx
  17. 17. Post what you saw during themorning commute Flickr Photo courtesy of Jan Tik
  18. 18. • Instagram• YouTube• Vimeo• Ustream• Flickr• Facebook• SlideShare
  19. 19. 4. Write Well. Write Clean. If you can’t, get help.
  20. 20. 3. Connect your story to sales
  21. 21. Insights• Business objectives • Competitors• Likes • Market trends• Followers • Customer service• Comments complaints• Social mentions • Re-tweets• Timed posts • Social shares• Email subscribers • Promotions
  22. 22. Essentials• Social media calendar• Google Analytics• Landing pages• Calls to Action
  23. 23. Content=ROI…. …if you monitor and sustain the effort
  24. 24. 4. Anticipate story problems
  25. 25. • Business objectives• Social media policy• Crisis management• Plagiarism• Copyright
  26. 26. 5. Build community
  27. 27. • Surveys and polls• Facebook questions• Monitor interactions• Prompt customer service
  28. 28. You CANcreate, share, measure and sell Your Great American Business Story
  29. 29. Don’t forget.You are a publisher.
  30. 30. Thank you! Judy Howard Ellis Daybreak Litjhowardellis@daybreaklit.com Follow me on Twitter @JudyHowardEllis
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