Social media tools for relevant PR
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What defines great PR?

Connections!
Great PR…
•
Links people
•
Understands hyper-local coverage
•
Invites opinion
•
Seeks partners/collaborators
•

In contrast… poor PR
Creates distance
•
Ignores hyper-local
•
Discourages opinion
•
Resists collaboration
•

Social media helps you connect!

What is social media?
Internet-based
•
Shared-meaning
•
Infinite
•
Cheap
•

Build your toolbox
Twitter.com Plurk
• •
Facebook Delicious
• •
Stumbleupon Corporate Blogs
• •
Digg 1-minute video
• •
Newsvine Webinars
• •
ConversantLife MailChimp
• •
YouTube iStockPhotos
• •
My Space Mobile campaigns
• •

More…
Veoh Topix
• •
iTunes Search engines
• •
Tangle Constant Contact
• •
Skype Eons
• •
Gabcast FriendFeed
• •

Resources
My favorites Some others…
• Problogger • Onlinejournalismblog
• Wired • Readwriteweb
• Skelliewag • Imediaconnection
• Buzzmachine • Mashable
• Brandweek • Intel3.0
• Mediabistro
• OJR

Social media tools…
Help you…
•
Build distribution channels for free
•
Deepen your skills
•
Learn what people want
•
Generate buzz
•
Spread the brand
•

And…
• Generate ‘organic’ coverage
• Open the doors of a client’s company
• Avoid spin

Social media CRASHES barriers
It levels the playing field…

Think about it…
Authors/publishers • Amateur photography
•
Political observers • Free training
•
Citizen journalists • Greater access to
•
information
Micro/macro coverage
•
• New field of
New histories
•
competition
Revised histories
•
• Self-defining networks
Collaboration
•

And a product or idea wins on…
• Utility
• Perceived experience
• Generated passion

Great PR is real…
Straightforward
•
Accessible
•
Observant
•
Diligent
•
Compassionate
•
Consistent
•
Communal
•

Marry Great PR with social media…
To express values
•
To encourage seamless innovation
•
To interact with others
•
To build credibility
•
To build international ties
•

Great PR is more about connecting
than just representing a client.

You are the interactive point
between your client and a fickle
consumer, a judgmental audience,
and a well-informed crowd.

Use your access wisely!

For more information about this
presentation, please contact:
Daybreak Lit
jhowardellis@gmail.com

Credits
• Wikipedia.com