Intervento F. Balena finale InnLab 2011 Lecce

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Slide proiettate da F. Balena, CEO Code Architects, alla finale regionale di InnovAction Lab Puglia 2011

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Intervento F. Balena finale InnLab 2011 Lecce

  1. 1. da startup pugliese a global company Francesco Balena Code Architects srl
  2. 2.  25 years of field experience technical writer speaker at IT conferences MSDN Regional Directorabout me
  3. 3.  founded in 2002 ◦ with Giuseppe Dimauro (MSDN RD) specializes on Microsoft technologies for middle-size and large companies 12 developers ◦ average age: 28 ◦ tele-commuting Visual Studio Industry Partner (VSIP) ISVNXT microsoft worldwide partnercode architects
  4. 4.  migration software from VB6 few competitors, rich market niche customers all over the world partners in US, UK, Germany, India, Israel, Japan 90% revenues from abroad online marketing, remote sales ... 4 people in all vb migration partner
  5. 5.  success = innovation + marketGet to know your competitors’ product better than your ownlesson learned #1
  6. 6.  success = innovation + market + committmentThere can be only a #1 in any given marketlesson learned #2
  7. 7.  success = innovation + market + committment + reputation«can’t buy me love» (McCartney)lesson learned #3
  8. 8.  success = innovation + market + committment + reputation - mistakeslesson learned #4
  9. 9.  success = innovation + market + committment + reputation - mistakes + marketingwhen everybody zigs, zaglesson learned #5
  10. 10.  success = innovation + market + committment + reputation - mistakes + marketing x time !lesson learned #6
  11. 11. thank youfbalena@codearchitects.com

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