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이노버즈미디어 인턴 소셜미디어 스터디 - 식스타발표 김상은
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이노버즈미디어 인턴 소셜미디어 스터디 - 식스타발표 김상은

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요즘 소셜에 의한 패러다임이 많이 변화하는것을 느낍니다. 이노버즈에도 이런 패러다임안에서 열심히 성장하고자하는 예비마케터 InnoEggs SIXTAR(인턴 ...

요즘 소셜에 의한 패러다임이 많이 변화하는것을 느낍니다. 이노버즈에도 이런 패러다임안에서 열심히 성장하고자하는 예비마케터 InnoEggs SIXTAR(인턴 6人) 들이 있습니다. 최근 직접 공부한 내용을 발표한 소셜미디어에 대한 이야기들을 여러분께 공유합니다. 아직 열심히 공부하고 있는 예비마케터들을 응원해주세요~

-김은비 : http://www.slideshare.net/Innobirds_Media/ss-15381067
-김소현 : http://www.slideshare.net/Innobirds_Media/ss-15381064
-김혜진 : http://www.slideshare.net/Innobirds_Media/ss-15381060
-김상은 : http://www.slideshare.net/Innobirds_Media/ss-15381058
-최고봉 : http://www.slideshare.net/Innobirds_Media/ss-15381053
-남형기 : http://www.slideshare.net/Innobirds_Media/ss-15381065

* 내부 공부용이다 보니 자료의 출처나 내용의 오류등은 이해해주세요~

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이노버즈미디어 인턴 소셜미디어 스터디 - 식스타발표 김상은 Presentation Transcript

  • 1. SOCIAL MEDIA MARKETING SANGEUN
  • 2.   STELLA
  • 3.   KIM
  • 4.    www.facebook.com/stella.kim.127 stellakim0725@gmail.com
  • 5. INDEX
  • 6. ?WHAT ISSOCIALMEDIA
  • 7. MEDIA [|mi:di ] :
  • 8. HISTORY OF MEDIA 1908-1996 1996-2006 20
  • 9. HISTORY OF MEDIA ONE
  • 10.   WAY,
  • 11.   NO
  • 12.   FEEDBACK! 1908-1990 1908-1990 19 1)
  • 13.   이론적인
  • 14.   지식
  • 15.   
  • 16.   2)
  • 17.   전체적인
  • 18.   흐름
  • 19.   
  • 20.    현장에서 직접 경험한 자신의 이야기  
  • 21. Technology is shifting the power away from the editors, the publishers, peoplethe establishment, the media elite. Now it’s the who are in control.
  • 22. www.blog.socialmaximizer.com  
  • 23. LEADING
  • 24.   REASONS
  • 25.   THAT
  • 26.   COMPANIES
  • 27.   IN
  • 28.   S.KOREA
  • 29.   USE
  • 30.    SOCIAL
  • 31.   NETWORKS,
  • 32.   JULY
  • 33.   2012Improve customer communications and relationship 67.5% Improve business (brand) image 51.7% Enhance brand awareness 42.5% Establish owned media channel 36.7% Vitalise Customer events and promotion 28.3% Issue and crisis management 13.3% Collect customer feedback 12.5% www.emarketer.com
  • 34. SOCIAL
  • 35.   MEDIA
  • 36.   SITE
  • 37.   USED
  • 38.   BY
  • 39.   COMPANIES
  • 40.   IN
  • 41.   SOUTH
  • 42.   KOREA,JULY
  • 43.   2012
  • 44.    90.8% 77.5% 65.8% FACEBOOK TWITTER Blog www.emarketer.com
  • 45. ?WHY WHY
  • 46. 1 BILLIONACTIVE USERS
  • 47. HOW ABOUTKOREA?World top 27th9,367,300ACTIVE USERS ON FACEBOOK
  • 48. HOW ABOUTKOREA?World top 27th9,367,300ACTIVE USERS ON FACEBOOK
  • 49. HOW ABOUTKOREA?World top 27th9,367,300ACTIVE USERS ON FACEBOOK
  • 50. HOW ABOUTKOREA?World top 27th9,367,300ACTIVE USERS ON FACEBOOK
  • 51. HOW ABOUTKOREA?World top 27th9,367,300ACTIVE USERS ON FACEBOOK
  • 52. People – Value – business
  • 53. 브랜드를
  • 54.   알려
  • 55.   주는
  • 56.   도구
  • 57.   
  • 58.   
  • 59.   
  • 60. FACEBOOK BRAND PAGES
  • 61. Ordinary contents1)  Blank
  • 62.   채우기
  • 63.   
  • 64.   2)  간단명료한
  • 65.   포스팅
  • 66.   3)  Seasonal
  • 67.   Issues
  • 68.   
  • 69.   4)  투표
  • 70.   
  • 71.   5)  질문형
  • 72.   포스팅
  • 73.   
  • 74.   
  • 75.   
  • 76. Brand Page by industry 1/
  • 77.   Fashion
  • 78.    2/
  • 79.   Finance
  • 80.    3/
  • 81.   Travel
  • 82.   /
  • 83.   Airline
  • 84.    4/
  • 85.   Food
  • 86.   &
  • 87.   Beverage
  • 88.    5/
  • 89.   Product
  • 90.   &
  • 91.   Services
  • 92. FASHION  BRAND    
  • 93. BRAND FACEBOOK PAGE BY INDUSTRIES FASHION
  • 94. BRAND FACEBOOK PAGE BY INDUSTRIES FASHION
  • 95. 출처:  h=p://www.facebook.com/hm?fref=ts  
  • 96. 출처:  h=p://www.facebook.com/Zara  
  • 97. BRAND FACEBOOK PAGE BY INDUSTRIES 2   FINANCE
  • 98. 2  
  • 99. CSR
  • 100.   활동
  • 101.   
  • 102.   
  • 103. 은행관련
  • 104.   정보제공
  • 105.   
  • 106.   
  • 107. 후원하는
  • 108.   스포츠
  • 109.   종목
  • 110.   
  • 111.   
  • 112.   
  • 113.   
  • 114. 2  
  • 115. BRAND FACEBOOK PAGE BY INDUSTRIES 3   TRavel&AIrline
  • 116. 여행지
  • 117.   정보
  • 118.   
  • 119.    새로운
  • 120.   서비스
  • 121.   정보
  • 122.   
  • 123. 스페셜 할인 정보  
  • 124. 페이스북을
  • 125.   이용한
  • 126.   티켓팅
  • 127.   
  • 128.   
  • 129.   
  • 130. 이벤트-
  • 131.   무료항공권,할인항공권
  • 132.   제공
  • 133.   
  • 134. BRAND FACEBOOK PAGE BY INDUSTRIES 4   FOOD AND BEVERAGE
  • 135. 사회적
  • 136.   캠페인
  • 137.   진행
  • 138.   
  • 139. 4  
  • 140. 기업
  • 141.   페이스북
  • 142.   페이지는
  • 143.   캠페인의
  • 144.   ‘시작점’과
  • 145.   ‘도착점’
  • 146.   
  • 147. 사회적
  • 148.   캠페인
  • 149.   진행
  • 150.   
  • 151. 4  
  • 152. 
  • 153.   
  • 154.   
  • 155.   타겟팅
  • 156.   프로모션
  • 157.   
  • 158.   
  • 159. 5  5  
  • 160. READING WATCHIng
  • 161. CAMPAIGNS THROUGH FACEBOOKCAMPAIGNS THROUGH FACEBOOK
  • 162. FACEBOOK CAMPAIGN TYPES  OF  CAMPAIGN    
  • 163. FACEBOOK CAMPAIGN STORYTELLING TYPES  OF  CAMPAIGN    
  • 164. FACEBOOK CAMPAIGN STORYTELLING EXPERIENCE TYPES  OF  CAMPAIGN    
  • 165. FACEBOOK CAMPAIGN STORYTELLING EXPERIENCE HYBRID CAMPAIGN TYPES  OF  CAMPAIGN    
  • 166. FACEBOOK CAMPAIGN STORYTELLING EXPERIENCE HYBRID CAMPAIGN TYPES  OF  CAMPAIGN     GAMIFICATION
  • 167. Social
  • 168.   Marketing
  • 169.   Insight INSIGHT P2P
  • 170.   AND
  • 171.   BPP 
  • 172.   HOW
  • 173. Social
  • 174.   Marketing
  • 175.   Insight INSIGHT + P2P
  • 176.   AND
  • 177.   BPP 
  • 178.   HOW
  • 179.   
  • 180. Social
  • 181.   Marketing
  • 182.   Insight INSIGHT + P2P
  • 183.   AND
  • 184.   BPP 
  • 185.   HOW
  • 186.   
  • 187. Social
  • 188.   Marketing
  • 189.   Insight INSIGHT + P2P
  • 190.   AND
  • 191.   BPP 
  • 192.   HOW
  • 193.   
  • 194.   
  • 195. 
  • 196.   
  • 197.   
  • 198.   
  • 199.   
  • 200.   
  • 201.   
  • 202. REMEMBER THIS! SOCIAL MEDIA MARKETING
  • 203. REFERENCESFacebook
  • 204.   Pages
  • 205.   www.facebook.com/uniqlo.krwww.facebook.com/commonwealthbankwww.facebook.com/asianaairline.koreawww.facebook.com/deltawww.facebook.com/KLMwww.facebook.com/Starbuckswww.facebook.com/cocacolawww.facebook.com/CadburyDairyMilkAustralia
  • 206.   www.facebook.com/SamsungMobileUSA
  • 207.   www.facebook.com/IntelFacebook
  • 208.   Campaignswww.facebook.com/RenaultNedelandwww.facebook,com/LacosteLivewww.facebook.com/VWSAwww.fantasitcalmanac.blogspot.kr
  • 209. Thank you