이노버즈미디어 인턴 소셜미디어 스터디 - 식스타발표 김상은

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요즘 소셜에 의한 패러다임이 많이 변화하는것을 느낍니다. 이노버즈에도 이런 패러다임안에서 열심히 성장하고자하는 예비마케터 InnoEggs SIXTAR(인턴 6人) 들이 있습니다. 최근 직접 공부한 내용을 발표한 소셜미디어에 대한 이야기들을 여러분께 공유합니다. 아직 열심히 공부하고 있는 예비마케터들을 응원해주세요~

-김은비 : http://www.slideshare.net/Innobirds_Media/ss-15381067
-김소현 : http://www.slideshare.net/Innobirds_Media/ss-15381064
-김혜진 : http://www.slideshare.net/Innobirds_Media/ss-15381060
-김상은 : http://www.slideshare.net/Innobirds_Media/ss-15381058
-최고봉 : http://www.slideshare.net/Innobirds_Media/ss-15381053
-남형기 : http://www.slideshare.net/Innobirds_Media/ss-15381065

* 내부 공부용이다 보니 자료의 출처나 내용의 오류등은 이해해주세요~

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이노버즈미디어 인턴 소셜미디어 스터디 - 식스타발표 김상은

  1. 1. SOCIAL MEDIA MARKETING SANGEUN
  2. 2.  STELLA
  3. 3.  KIM
  4. 4.   www.facebook.com/stella.kim.127 stellakim0725@gmail.com
  5. 5. INDEX
  6. 6. ?WHAT ISSOCIALMEDIA
  7. 7. MEDIA [|mi:di ] :
  8. 8. HISTORY OF MEDIA 1908-1996 1996-2006 20
  9. 9. HISTORY OF MEDIA ONE
  10. 10.  WAY,
  11. 11.  NO
  12. 12.  FEEDBACK! 1908-1990 1908-1990 19 1)
  13. 13.  이론적인
  14. 14.  지식
  15. 15.  
  16. 16.  2)
  17. 17.  전체적인
  18. 18.  흐름
  19. 19.  
  20. 20.   현장에서 직접 경험한 자신의 이야기  
  21. 21. Technology is shifting the power away from the editors, the publishers, peoplethe establishment, the media elite. Now it’s the who are in control.
  22. 22. www.blog.socialmaximizer.com  
  23. 23. LEADING
  24. 24.  REASONS
  25. 25.  THAT
  26. 26.  COMPANIES
  27. 27.  IN
  28. 28.  S.KOREA
  29. 29.  USE
  30. 30.   SOCIAL
  31. 31.  NETWORKS,
  32. 32.  JULY
  33. 33.  2012Improve customer communications and relationship 67.5% Improve business (brand) image 51.7% Enhance brand awareness 42.5% Establish owned media channel 36.7% Vitalise Customer events and promotion 28.3% Issue and crisis management 13.3% Collect customer feedback 12.5% www.emarketer.com
  34. 34. SOCIAL
  35. 35.  MEDIA
  36. 36.  SITE
  37. 37.  USED
  38. 38.  BY
  39. 39.  COMPANIES
  40. 40.  IN
  41. 41.  SOUTH
  42. 42.  KOREA,JULY
  43. 43.  2012
  44. 44.   90.8% 77.5% 65.8% FACEBOOK TWITTER Blog www.emarketer.com
  45. 45. ?WHY WHY
  46. 46. 1 BILLIONACTIVE USERS
  47. 47. HOW ABOUTKOREA?World top 27th9,367,300ACTIVE USERS ON FACEBOOK
  48. 48. HOW ABOUTKOREA?World top 27th9,367,300ACTIVE USERS ON FACEBOOK
  49. 49. HOW ABOUTKOREA?World top 27th9,367,300ACTIVE USERS ON FACEBOOK
  50. 50. HOW ABOUTKOREA?World top 27th9,367,300ACTIVE USERS ON FACEBOOK
  51. 51. HOW ABOUTKOREA?World top 27th9,367,300ACTIVE USERS ON FACEBOOK
  52. 52. People – Value – business
  53. 53. 브랜드를
  54. 54.  알려
  55. 55.  주는
  56. 56.  도구
  57. 57.  
  58. 58.  
  59. 59.  
  60. 60. FACEBOOK BRAND PAGES
  61. 61. Ordinary contents1)  Blank
  62. 62.  채우기
  63. 63.  
  64. 64.  2)  간단명료한
  65. 65.  포스팅
  66. 66.  3)  Seasonal
  67. 67.  Issues
  68. 68.  
  69. 69.  4)  투표
  70. 70.  
  71. 71.  5)  질문형
  72. 72.  포스팅
  73. 73.  
  74. 74.  
  75. 75.  
  76. 76. Brand Page by industry 1/
  77. 77.  Fashion
  78. 78.   2/
  79. 79.  Finance
  80. 80.   3/
  81. 81.  Travel
  82. 82.  /
  83. 83.  Airline
  84. 84.   4/
  85. 85.  Food
  86. 86.  
  87. 87.  Beverage
  88. 88.   5/
  89. 89.  Product
  90. 90.  
  91. 91.  Services
  92. 92. FASHION  BRAND    
  93. 93. BRAND FACEBOOK PAGE BY INDUSTRIES FASHION
  94. 94. BRAND FACEBOOK PAGE BY INDUSTRIES FASHION
  95. 95. 출처:  h=p://www.facebook.com/hm?fref=ts  
  96. 96. 출처:  h=p://www.facebook.com/Zara  
  97. 97. BRAND FACEBOOK PAGE BY INDUSTRIES 2   FINANCE
  98. 98. 2  
  99. 99. CSR
  100. 100.  활동
  101. 101.  
  102. 102.  
  103. 103. 은행관련
  104. 104.  정보제공
  105. 105.  
  106. 106.  
  107. 107. 후원하는
  108. 108.  스포츠
  109. 109.  종목
  110. 110.  
  111. 111.  
  112. 112.  
  113. 113.  
  114. 114. 2  
  115. 115. BRAND FACEBOOK PAGE BY INDUSTRIES 3   TRavelAIrline
  116. 116. 여행지
  117. 117.  정보
  118. 118.  
  119. 119.   새로운
  120. 120.  서비스
  121. 121.  정보
  122. 122.  
  123. 123. 스페셜 할인 정보  
  124. 124. 페이스북을
  125. 125.  이용한
  126. 126.  티켓팅
  127. 127.  
  128. 128.  
  129. 129.  
  130. 130. 이벤트-
  131. 131.  무료항공권,할인항공권
  132. 132.  제공
  133. 133.  
  134. 134. BRAND FACEBOOK PAGE BY INDUSTRIES 4   FOOD AND BEVERAGE
  135. 135. 사회적
  136. 136.  캠페인
  137. 137.  진행
  138. 138.  
  139. 139. 4  
  140. 140. 기업
  141. 141.  페이스북
  142. 142.  페이지는
  143. 143.  캠페인의
  144. 144.  ‘시작점’과
  145. 145.  ‘도착점’
  146. 146.  
  147. 147. 사회적
  148. 148.  캠페인
  149. 149.  진행
  150. 150.  
  151. 151. 4  
  152. 152.  
  153. 153.  
  154. 154.  타겟팅
  155. 155.  프로모션
  156. 156.  
  157. 157.  
  158. 158. 5  5  
  159. 159. READING WATCHIng
  160. 160. CAMPAIGNS THROUGH FACEBOOKCAMPAIGNS THROUGH FACEBOOK
  161. 161. FACEBOOK CAMPAIGN TYPES  OF  CAMPAIGN    
  162. 162. FACEBOOK CAMPAIGN STORYTELLING TYPES  OF  CAMPAIGN    
  163. 163. FACEBOOK CAMPAIGN STORYTELLING EXPERIENCE TYPES  OF  CAMPAIGN    
  164. 164. FACEBOOK CAMPAIGN STORYTELLING EXPERIENCE HYBRID CAMPAIGN TYPES  OF  CAMPAIGN    
  165. 165. FACEBOOK CAMPAIGN STORYTELLING EXPERIENCE HYBRID CAMPAIGN TYPES  OF  CAMPAIGN     GAMIFICATION
  166. 166. Social
  167. 167.  Marketing
  168. 168.  Insight INSIGHT P2P
  169. 169.  AND
  170. 170.  BPP
  171. 171.  HOW
  172. 172. Social
  173. 173.  Marketing
  174. 174.  Insight INSIGHT + P2P
  175. 175.  AND
  176. 176.  BPP
  177. 177.  HOW
  178. 178.  
  179. 179. Social
  180. 180.  Marketing
  181. 181.  Insight INSIGHT + P2P
  182. 182.  AND
  183. 183.  BPP
  184. 184.  HOW
  185. 185.  
  186. 186. Social
  187. 187.  Marketing
  188. 188.  Insight INSIGHT + P2P
  189. 189.  AND
  190. 190.  BPP
  191. 191.  HOW
  192. 192.  
  193. 193.  
  194. 194.  
  195. 195.  
  196. 196.  
  197. 197.  
  198. 198.  
  199. 199.  
  200. 200. REMEMBER THIS! SOCIAL MEDIA MARKETING
  201. 201. REFERENCESFacebook
  202. 202.  Pages
  203. 203.  www.facebook.com/uniqlo.krwww.facebook.com/commonwealthbankwww.facebook.com/asianaairline.koreawww.facebook.com/deltawww.facebook.com/KLMwww.facebook.com/Starbuckswww.facebook.com/cocacolawww.facebook.com/CadburyDairyMilkAustralia
  204. 204.  www.facebook.com/SamsungMobileUSA
  205. 205.  www.facebook.com/IntelFacebook
  206. 206.  Campaignswww.facebook.com/RenaultNedelandwww.facebook,com/LacosteLivewww.facebook.com/VWSAwww.fantasitcalmanac.blogspot.kr
  207. 207. Thank you

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