Do-It-Yourself Logic Models: Examples, Templates, and Checklists


Published on

Logic models are nonprofit road maps: they help you diagram where you are now and where you hope to be in the future. They are used for program planning, program management, fundraising, communications, consensus-building, and evaluation planning.

Want to make a logic model, but not sure where to start? In this 90-minute webinar, Johanna Morariu and Ann Emery taught about the nuts and bolts of logic models--what they are, how to make them, who should be involved in the process, and how often to update them. We’ll provide you with tools like a logic model template, free online logic model builder, and a logic model checklist. We’ll also share several examples from real nonprofits so that you’re ready to hit the ground running.

To learn more, please visit

Published in: Business
No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Do-It-Yourself Logic Models: Examples, Templates, and Checklists

  1. 1. Do-It-Yourself Logic Models Examples, Templates, and Checklists Johanna Morariu and Ann Emery Innovation Network Excerpt from our webinar with GrantStation February 26, 2014
  2. 2. About Innovation Network • More than 20 years old • Support nonprofits and funders to collect and use information for decisionmaking • Free evaluation resources at Johanna
  3. 3. About Johanna & Ann Johanna Morariu Director @j_morariu Ann Emery Associate @annkemery
  4. 4. Research on evaluation practice in the nonprofit sector White papers with tips for grantees and grantmakers Johanna Research and guides for advocates Blog posts, podcasts, videos, and more
  5. 5. Let’s Connect! / @innonet_eval #eval Ann
  6. 6. Goals for today’s webinar  Clarify logic model purpose in evaluation  Learn about key logic model terms and concepts  Ready to begin making and using logic models Johanna
  7. 7. Logic Models
  8. 8. Synonyms • • • • • • • • Theory of change Model of change Road map Conceptual map Pathways map Mental model Blueprint for change Action framework Johanna • • • • • • • • Program framework Program theory Program hypotheses Theoretical underpinning Theoretical rationale Causal chain Causal links Chain of causation
  9. 9. Typical shape Johanna
  10. 10. Uses Johanna • Program Design • Fundraising/grantwriting • Evaluation Planning • Performance Monitoring • Consensus-building • Organization alignment • Communications
  11. 11. Logic Model Components
  12. 12. If-then statements Activities or Services Outputs If we do this… Short-Term Outcomes Ann Interim Outcomes Long-Term Outcomes … then this should happen.
  13. 13. Definitions of key terms Johanna
  14. 14. Examples
  15. 15. Women at Work Johanna
  16. 16. Try it yourself!
  17. 17. Ann
  18. 18. New User Registration Ann
  19. 19. Logic Model Builder Ann
  20. 20. One tab per section Ann
  21. 21. Problems/Goals Ann
  22. 22. Rationale/Assumptions Ann
  23. 23. Presentation View Johanna
  24. 24. Presentation View Johanna
  25. 25. Frequently Asked Questions
  26. 26. At what level do I make my logic model? Organization Department or Initiative Program Johanna
  27. 27. How detailed should it be? Resources Ann Too vague Too specific Just right Staff 1 project lead (40 hrs/wk) 2 project associates (40 hrs/wk) 1 part-time support (20 hrs/wk) 3 full-time staff 1 part-time staff Supplies 25 paintbrushes 50 bottles of paint 250 sheets of paper 25 coffee cans Dishwashing liquid Art supplies
  28. 28. How detailed should it be? Activities Too vague Hire a real-estate agent Too specific Conduct Google search Interview friends and family Choose 3 books Read 3 books Try nearby restaurants Set up review meeting Take friends and family on neighborhood tours Johanna Just right Research local neighborhoods (amenities and prices) Hire a real-estate agent Tour priority neighborhoods
  29. 29. How detailed should it be? Outcomes Ann Client-Focused Family or Community Parents use alternative discipline approaches Improved communication among family members Children are better prepared to enter school (Knowledge, attitudes, behavior) Higher percentage of homeowners as opposed to renters in low-income community Organizational Systemic Increased efficiency Integrated system of services or interagency resource sharing Increased collaboration with other organizations Greater coordination among partners
  30. 30. How do I select short-, intermediate-, and long-term outcomes? Ann Short-Term Intermediate-Term Long-term Knowledge, learning Attitudes, behavior Conditions Increased knowledge of which immunizations are needed, and when Increased understanding of the importance of childhood immunization Increased number of children who receive up to date immunizations Increased knowledge of where to go to have their children immunized Increased number of parents who take their children to be immunized Fewer children suffer from preventable childhood diseases Closer in time Easier to measure More attributable to program More distant in time Harder to measure Less attributable to program
  31. 31. What’s the difference between outputs and outcomes? Johanna Outputs Outcomes Direct and measurable products; Often expressed in terms of volume or units delivered Results or impacts; They are often the result of many outputs # of new mothers receiving 6+ home visits Participating new mothers increase their knowledge of child development Action Plan developed to clean and monitor neighborhood play areas Neighborhood residents clear vacant lots and build playgrounds # of meetings held with legislators, # of legislators receiving opinions paper Increased awareness among legislators of policy options
  32. 32. When should I make a logic model? Start thinking about new program Apply for funding Most useful time to create logic models Program begins Program ends Ann Submit final report Least useful time to create logic models
  33. 33. How long does it take to develop a logic model? Ann Draft 1 Draft 2 “Final” Update1 Update 2 Hand-drawn; Sticky notes; Large poster paper Type your logic model; Continue sharing with colleagues Submit with your grant proposal Update, updat e, update… Update, updat e, update…
  34. 34. Cool Tricks Drafts on big paper Johanna
  35. 35. Cool Tricks Drafts drawn by hand Johanna
  36. 36. Who should be involved? Evaluation Work Group Johanna
  37. 37. When editing, what should I look for? Ann Reviewing your logic model:  Are your resources sufficient to implement your program?  Have you included all the major activities needed to implement your program?  Do activities, outputs, short-, intermediate-, and long-term outcomes relate to each other logically?  Does your logic model clearly identify the scope of your program’s influence?
  38. 38. When editing, what should I look for? Johanna
  39. 39. How often should I update my logic model? Johanna  Does your logic model represent changes you made to your program from the last cycle?  Does it represent current levels of resources, staffing, and participation?  Has it been reviewed when key staff have joined or left the program?  Has it been reviewed when organizational changes have occurred to check for organizational alignment?
  40. 40. Learn More
  41. 41. Resources mentioned today Capacity and Organizational Readiness for Evaluation Tool Logic Model Template Theory of Change Cheat Sheet Evaluation Plan Template Ann
  42. 42. Workbooks Logic Model Workbook Ann Evaluation Plan Workbook
  43. 43. Johanna
  44. 44. Johanna
  45. 45. Johanna
  46. 46. Recap of today’s webinar  Clarify logic model purpose in evaluation  Learn about key logic model terms and concepts  Ready to begin making and using logic models Johanna
  47. 47. Thank You! Innovation Network Johanna Morariu Director @j_morariu Ann Emery Associate @annkemery