Tourism bodies ROI, NI

1. Mark.H.V.Corps
IFI Angling Advisor
Marine & Countryside Guiding
FETAC Level 6

3. Tourism bodies
• Tourist board (Failte Ireland)
• Tourism Ireland
• Regional Tourism Offices - info on
accommodation & food

4. Fáilte Ireland
• National Tourism Development
Authority
• To support the tourism industry & work
to sustain Ireland as a high-quality
competitive tourism destination
• FI provide practical business support to
help tourism industry manage & market
their products & services

5. Tourism Ireland
• Established under the framework of the
Belfast Agreement of Good Friday 1998.
• Funded jointly by the Irish Government
& the NI Executive
• Operate under the auspices of the
North / South Ministerial Council
through the Dept of Enterprise, Trade
& Investment in NI & the Dept
of Tourism, Culture & Sport in ROI

6. Tourism Ireland
• Established under the framework of the
Belfast Agreement of Good Friday 1998.
• Funded jointly by the Irish Government & the
NI Executive on a two to one ratio
• Operate under the auspices of the North /
South Ministerial Council through the
Department of Enterprise,Trade &
Investment in NI & the Department
of Tourism, Culture & Sport in the South.

7. Marketing
• Is the process of communicating the
value of a product / service to
customers
• Marketing is often interpreted as the art
of selling, but selling is only a small
fraction of marketing

8. NI Tourism Board
• Is responsible for the development of
tourism & the marketing of NI as a
tourist destination to domestic tourists,
from within NI & visitors from the ROI
• Public body of the Dept of Enterprise,
Trade & Investment
• Work with other tourism bodies to
develop the visitor economy & market
NI to visitors

9. NI Tourism Board
• Responsible for development of tourism
& the marketing of NI as a tourist
destination to tourists, from within NI &
from the ROI
• Public body of the Dept of Enterprise,
Trade & Investment
• Work with tourism bodies to develop
the visitor economy & market NI to
visitors

11. October issue.
5 pages plus front
cover €12,000
worth of
advertising
Chris McCully &
Gardiner Mitchell

12. Key Concepts
• Advertising
• Branding
• Underwriting spot
• Direct marketing
• Personal sales
• Product placement
• Publicity
• Sales promotion
• Sex in advertising
• Loyalty marketing
• Mobile marketing
• Premiums
• Prizes

13. Promotional content
• Publication
• Broadcasting
• Out-of-home advertising
• Internet
• Point of sale
• Merchandise
• Digital marketing
• In-game advertising
• Printing
• Product demonstration
• Word-of-mouth
• Brand ambassador
• Drip marketing
• Visual merchandising

14. Promotional media
• Printing
• Publication
• Broadcasting
• Out-of-home advertising
• Internet
• Point of sale
• Merchandise
• Digital marketing
• In-game advertising
• Product demonstration
• Word-of-mouth
• Brand ambassador
• Drip marketing
• Visual merchandising

15. What do you do?

16. IFI
• Printing – posters, articles, fliers
• Publication – articles, brochures, books
• Broadcasting – filming / DVD’s, radio interviews
• Digital marketing / Internet – web page,
facebook, emails, ezine, twitter
• Point of sale – fishery offices
• Merchandising – clothing, badges, brochures
• Product demonstrations - shows, displays,
sponsorship
• Word of mouth
• Drip marketing – ezine, articles, shows
• Competitions – Something fishy

17. River Slaney
article.
August issue.
6 pages worth
€12,000.
Mike Shortt
&
Mark Corps

18. Article (metrics)
• 6 pages & a front cover
• Comparative value £12,600
• After article enquiries up 40% on
previous year
• Outcome bookings up by 28%

19. IFI organised Double
handed casting day for
Slaney Rivers trust

20. • Used as a
poster, flier
and pull up
banner