Tourism

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Tourism bodies ROI, NI

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  • Importance of water to humans.
  • an announcement made on public broadcasting outlets, especially in the United States, in exchange for funding
  • Out of Home - essentially any type of advertising that reaches the consumer while he or she is outside the home. In-game advertising ( IGA ) refers to advertising in computer and video games
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  • Tourism

    1. 1. Mark.H.V.Corps IFI Angling AdvisorMarine & Countryside Guiding FETAC Level 6
    2. 2. Tourism bodies• Tourist board (Failte Ireland)• Tourism Ireland• Regional Tourism Offices - info on accommodation & food
    3. 3. Fáilte Ireland• National Tourism Development Authority• To support the tourism industry & work to sustain Ireland as a high-quality competitive tourism destination• FI provide practical business support to help tourism industry manage & market their products & services
    4. 4. Tourism Ireland• Established under the framework of the Belfast Agreement of Good Friday 1998.• Funded jointly by the Irish Government & the NI Executive• Operate under the auspices of the North / South Ministerial Council through the Dept of Enterprise, Trade & Investment in NI & the Dept of Tourism, Culture & Sport in ROI
    5. 5. Tourism Ireland• Established under the framework of the Belfast Agreement of Good Friday 1998.• Funded jointly by the Irish Government & the NI Executive on a two to one ratio• Operate under the auspices of the North / South Ministerial Council through the Department of Enterprise,Trade & Investment in NI & the Department of Tourism, Culture & Sport in the South.
    6. 6. Marketing• Is the process of communicating the value of a product / service to customers• Marketing is often interpreted as the art of selling, but selling is only a small fraction of marketing
    7. 7. NI Tourism Board• Is responsible for the development of tourism & the marketing of NI as a tourist destination to domestic tourists, from within NI & visitors from the ROI • Public body of the Dept of Enterprise, Trade & Investment• Work with other tourism bodies to develop the visitor economy & market NI to visitors
    8. 8. NI Tourism Board• Responsible for development of tourism & the marketing of NI as a tourist destination to tourists, from within NI & from the ROI • Public body of the Dept of Enterprise, Trade & Investment• Work with tourism bodies to develop the visitor economy & market NI to visitors
    9. 9. October issue.5 pages plus front cover €12,000 worth of advertisingChris McCully &Gardiner Mitchell
    10. 10. Key Concepts• Advertising• Branding• Underwriting spot• Direct marketing• Personal sales• Product placement• Publicity• Sales promotion• Sex in advertising• Loyalty marketing• Mobile marketing• Premiums• Prizes
    11. 11. Promotional content• Publication• Broadcasting• Out-of-home advertising• Internet• Point of sale• Merchandise• Digital marketing• In-game advertising• Printing• Product demonstration• Word-of-mouth• Brand ambassador• Drip marketing• Visual merchandising
    12. 12. Promotional media• Printing• Publication• Broadcasting• Out-of-home advertising• Internet• Point of sale• Merchandise• Digital marketing• In-game advertising• Product demonstration• Word-of-mouth• Brand ambassador• Drip marketing• Visual merchandising
    13. 13. What do you do?
    14. 14. IFI• Printing – posters, articles, fliers• Publication – articles, brochures, books• Broadcasting – filming / DVD’s, radio interviews• Digital marketing / Internet – web page, facebook, emails, ezine, twitter• Point of sale – fishery offices• Merchandising – clothing, badges, brochures• Product demonstrations - shows, displays, sponsorship• Word of mouth• Drip marketing – ezine, articles, shows• Competitions – Something fishy
    15. 15. River Slaney article.August issue.6 pages worth €12,000.Mike Shortt &Mark Corps
    16. 16. Article (metrics)• 6 pages & a front cover• Comparative value £12,600• After article enquiries up 40% on previous year• Outcome bookings up by 28%
    17. 17. IFI organised Doublehanded casting day for Slaney Rivers trust
    18. 18. • Used as a poster, flier and pull up banner

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