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Brilliant digital global brand development

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Based on a talk and interview given by Inkling partner & digital director Jono Marcus

Based on a talk and interview given by Inkling partner & digital director Jono Marcus

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  • 1. Brilliant global brand development in the digital age @InklingComms @jonomarcusThursday, 11 October 12
  • 2. Brilliant global brand development in the digital age....Thursday, 11 October 12
  • 3. Is About... Big creative ideas that last years, not weeks, based on penetrating human insightsThursday, 11 October 12
  • 4. Involves Digital Because Digital is becoming the most effective way to reach ALL consumersThursday, 11 October 12
  • 5. It Requires Deep understanding of consumers needs, and their digital usage in EACH desired marketThursday, 11 October 12
  • 6. You Must Develop Develop a purpose-inspired growth strategy. A missionThursday, 11 October 12
  • 7. But Think Do you have market capabilities to execute BRILLIANTLY?Thursday, 11 October 12
  • 8. And Check Is the mission meaningful GLOBALLY?Thursday, 11 October 12
  • 9. Be Motivated to serveThursday, 11 October 12
  • 10. Better, Not Different Serve your purpose or mission better than anyone elseThursday, 11 October 12
  • 11. Grow By Emerging markets Product price points New products dev - based on local needs Focus in key markets, work longtermThursday, 11 October 12
  • 12. Use Agencies For Audience insight Innovation Local intelligence & presence Voice of the peopleThursday, 11 October 12

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