Approaching digital strategy creation

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Approaching digital strategy creation

  1. 1. 11 Provocations Towards A Digital Strategy @InklingComms @jonomarcusThursday, 11 October 12
  2. 2. What is “digital” for this pitch or plan?Thursday, 11 October 12
  3. 3. Industry happenings that impact current thinking?Thursday, 11 October 12
  4. 4. Approach to building a digital strategy (principles)?Thursday, 11 October 12
  5. 5. What should the aims of any digital strategy be in this instance?Thursday, 11 October 12
  6. 6. What do audience insights tell you - habits / behaviour / interests?Thursday, 11 October 12
  7. 7. Where are the audience spending time online & using what?Thursday, 11 October 12
  8. 8. Engagement style? Does message = channel = audience?Thursday, 11 October 12
  9. 9. Your ideas?Thursday, 11 October 12
  10. 10. Which channels for which ideas? What tech required?Thursday, 11 October 12
  11. 11. Expected outcomes?Thursday, 11 October 12
  12. 12. Do you have the right team, tools, speed & processes for success?Thursday, 11 October 12

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