www.adriatic-home.com Leading Croatian P to P Holiday Rentals Pure Player Expanding into Slovenia, and later into Montenegro and Albania

How do we solve a customer problem ? Market size Demand Offer Business Model & Numbers Competition Exit for Investors About Me Current Financing Agenda

How do we solve a customer problem ?

Market size

Demand

Offer

Business Model & Numbers

Competition

Exit for Investors

About Me

Current Financing

Two communities: People visiting the Adriatic coast Property owners Both communities need to be satisfied We are focusing on solving the property owner’s concerns : « Maximizing property owners’ revenues by renting out to local and especially foreign tourists » How do we solve a customer problem ?

Two communities:

People visiting the Adriatic coast

Property owners

Both communities need to be satisfied

We are focusing on solving the property owner’s concerns :

« Maximizing property owners’ revenues by renting out

to local and especially foreign tourists »

Croatia: Offline Market: 405 000 beds in private accommodation Croatia: Online Market (estimate) 30 000 – 6 0 000 beds in private accommodation The offline private accommodation rental market is huge…. Market Size

Croatia: Offline Market: 405 000 beds in private accommodation

Croatia: Online Market (estimate) 30 000 – 6 0 000 beds in private accommodation

Demand (tourist size) including Europe, US but also Russia and China Croatia: Number of people staying in private accommodation year 2006 : 2,4 millions (registered in tourist office) year 2007 : 2,8 millions (registered in tourist office) Croatia: Offline growth 5% per year Croatia: Online growth is much higher !!! Double digit if not triple digit growth Croatia: Total number of tourists each year year 2006: 10,4 millions year 2007: 11,2 millions Slovenia: 2,7 millions tourists each year growing by 8% (offline) The source: www.dzs.hr Demand

Demand (tourist size) including Europe, US but also Russia and China

Croatia: Number of people staying in private accommodation

year 2006 : 2,4 millions (registered in tourist office)

year 2007 : 2,8 millions (registered in tourist office)

Croatia: Offline growth 5% per year

Croatia: Online growth is much higher !!! Double digit if not triple digit growth

Croatia: Total number of tourists each year

year 2006: 10,4 millions

year 2007: 11,2 millions

Slovenia: 2,7 millions tourists each year growing by 8% (offline)

The source: www.dzs.hr

Satisfaction or money back guarantee If the advertiser has not been contacted by any renter during the first month of publication, we will refund the total amount of the chosen advertising package. Detailed description of the property Geolocation on an interactive map. Translation into 2 languages. (more languages to come ) 12 photos. Pricing: An ad active for a period of 12 months: 600 kn An ad active for a period of 8 months: 450 kn An ad active for a period of 4 months: 250 kn Banners: from 250 - 1000 kn/month KG Offer

Satisfaction or money back guarantee

If the advertiser has not been contacted by any renter during the first month of publication, we will refund the total amount of the chosen advertising package.

Detailed description of the property

Geolocation on an interactive map.

Translation into 2 languages. (more languages to come )

12 photos.

Pricing:

An ad active for a period of 12 months: 600 kn

An ad active for a period of 8 months: 450 kn

An ad active for a period of 4 months: 250 kn

Banners: from 250 - 1000 kn/month

Visitors during 2008: 1 million Total number of inquiries to all ads during 2008: 20 000 Revenue 2008 without Slovenia: 1,1 million kunas Recurrent revenues : 45% of total 97 % of customers are extending Our core business is P to P holiday rentals directly but we also have a partner approach: Proposing our services to partners (indirect) for example real estate sites – co-brand ing /white label solutions. 2. Helping to Sell property to local or foreign buyers on our own or with partners. Looking for partners ! Business Model & Numbers

Visitors during 2008: 1 million

Total number of inquiries to all ads during 2008: 20 000

Revenue 2008 without Slovenia: 1,1 million kunas

Recurrent revenues : 45% of total

97 % of customers are extending

Our core business is P to P holiday rentals directly but we also have a partner approach:

Proposing our services to partners (indirect) for example real estate sites – co-brand ing /white label solutions.

2. Helping to Sell property to local or foreign buyers on our own or with partners. Looking for partners !

CROATIAN & REGIONAL PLAYERS : ADRIAGATE / ADRIATICA.NET / ADRIALIN.COM /ADRIATIC.HR/ CROZILLA.COM A/ They have a BROAD Offering (HOLIDAY RENTALS, HOTELS, REAL ESTATE, CRUISES, OTHERS…). B / In House development of there BROAD Offering C / They are mainly SUMMER oriented (BEACH and BOAT and ISLANDS aspect of CROATIA). D / There have a “ TECHNICAL” segmentation of the ADS (HOUSE, VILLAS, APARMENT, STONE HOUSE…) instead of VACATIONS STYLE one’s. Competition

HOMELIDAYS - HOMEAWAY/CYBERENTALS / SE LOGER.COM (FR) / RENT.COM … A/ They are focused on HOLIDAY RENTALS. B / They outsource there REAL ESTATE section when they have one (LONG TERM or BUY/SELL). C / REAL ESTATE Players Outsource in return their Holiday Rentals section to Pure Players. D / They have year long offerings (Winter season, Eastern holidays…). Exit - INTERNATIONAL PLAYERS :

experience of the Croatian E-tourism market since 1999 – own website Experience with tourism in Dubrovnik since 1980 Company founded 2006 and attracted business angel financing in November 2007 Founder and leads the company. Still largest single shareholder. About me - Krešo Gudelj

experience of the Croatian E-tourism market since 1999 – own website

Experience with tourism in Dubrovnik since 1980

Company founded 2006 and attracted business angel financing in November 2007

Founder and leads the company. Still largest single shareholder.

DS One of the first international business angel syndications in Croatia are backing www.adriatic-home.com Shareholders with extensive E-Commerce knowledge based in the US, France, Sweden and Switzerland The business angels backing the Company have a proven track record in terms of exits Current Financing

One of the first international business angel syndications

in Croatia are backing www.adriatic-home.com

Shareholders with extensive E-Commerce knowledge based in the US, France, Sweden and Switzerland

The business angels backing the Company have a proven track record in terms of exits

Lars Lindgren , A Swedish Citizen living in France has done business angel investments since 1984. He is the Father of Business Angel Investments in Sweden. In 1985 he started the Swedish Venture Capital Association and was its Chairman between 1985 and 1995. In 1993 he started business angel syndication via Foretagsbyggarna. In total the business angel syndication has done 31 investments. 16 exits were realised thereof 6 IPOs. On average he has had a return of about 5 times the amount invested and an IRR of 60%. Lars has mainly been investing in Software, Telecom and Electronics and recently into Prowebce, Alternativa and GUST. In the last 3 investments he has co-invested with Dušan Stojanović . Current Financing

Lars Lindgren , A Swedish Citizen living in France has done business angel investments since 1984.

He is the Father of Business Angel Investments in Sweden.

In 1985 he started the Swedish Venture Capital Association and was its Chairman between 1985 and 1995.

In 1993 he started business angel syndication via Foretagsbyggarna. In total the business angel syndication has done 31 investments. 16 exits were realised thereof 6 IPOs.

On average he has had a return of about 5 times the amount invested and an IRR of 60%.

Lars has mainly been investing in Software, Telecom and Electronics and recently into Prowebce, Alternativa and GUST. In the last 3 investments he has co-invested with Dušan Stojanović

.

Dušan Stojanović , A European with a Swedish passport, He worked for 10 years between 1995 - 2005 within Business Development primarily in Financial Services, E-payments/E-Commerce (GE Capital and Monabanq.com) and his own ventures before becoming a business angel in 2005. He started to become a business angel in 2005 and is today a full-time business angel with 8 investments in 3 countries (France, Sweden and Croatia). Starting to have a solid track record as a business angel with 2 out 8 investments IPOed and one more partial exit. From his 3 exits he has made between 2 and 5 times money and IRR’s of between 60 and 300%. These partial exits allows him to reinvest into new ventures. Current Financing

Dušan Stojanović , A European with a Swedish passport,

He worked for 10 years between 1995 - 2005 within Business Development primarily in Financial Services, E-payments/E-Commerce (GE Capital and Monabanq.com) and his own ventures before becoming a business angel in 2005.

He started to become a business angel in 2005 and is today a full-time business angel with 8 investments in 3 countries (France, Sweden and Croatia).

Starting to have a solid track record as a business angel with 2 out 8 investments IPOed and one more partial exit. From his 3 exits he has made between 2 and 5 times money and IRR’s of between 60 and 300%. These partial exits allows him to reinvest into new ventures.

Phil Dardier , is a Canadian & Frenchman . He has been investing on personal basis in start up companies and 1st round investments since 1993. He has set up a Foreign exchange trading fund in 1994, His investments have been e-commerce based ( VistaPrint – France & USA), in the Wine industry ( Ficofi Wine asset management & distribution & e-Ficofi – Listed Bordeaux Future – France ) , technology ( Attenda – UK), as well retail products and more recently in Gust (Croatia) , Alternativa (France) the unlisted Stock market place and in the Indian Ocean (in the Comoros) in the tourism business. His exits have ranged from IPO’s ( VistaPrint on the Nasdaq) to buyouts e-ficofi . Phil Dardier is by profession Equity derivatives specialist and was a Managing Director and headed sales in Europe Globally at Merrill Lynch and BNPParibas groups focusing on volatility and convertible type products for investors ranging from hedge Funds to Pension Funds Current Financing

Phil Dardier , is a Canadian & Frenchman .

He has been investing on personal basis in start up companies and 1st round investments since 1993.

He has set up a Foreign exchange trading fund in 1994, His investments have been e-commerce based ( VistaPrint – France & USA), in the Wine industry ( Ficofi Wine asset management & distribution & e-Ficofi – Listed Bordeaux Future – France ) , technology ( Attenda – UK), as well retail products and more recently in Gust (Croatia) , Alternativa (France) the unlisted Stock market place and in the Indian Ocean (in the Comoros) in the tourism business.

His exits have ranged from IPO’s ( VistaPrint on the Nasdaq) to buyouts e-ficofi .

Phil Dardier is by profession Equity derivatives specialist and was a Managing Director and headed sales in Europe Globally at Merrill Lynch and BNPParibas groups focusing on volatility and convertible type products for investors ranging from hedge Funds to Pension Funds

Thank you for listening ! Thank you for listening ! Welcome to browse !